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  • May 1975 (Revised May 1982)
  • Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
  • October 1990 (Revised March 1993)
  • Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry
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Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
  • March 2000
  • Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins
Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry
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Bohmer, Richard M.J., and Naomi Atkins. "Aspect Medical Systems." Harvard Business School Case 600-076, March 2000.

    Sara McKinley Torti

    Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

    • August 2016 (Revised June 2018)
    • Teaching Note

    VMD Medical Imaging Center

    By: Susanna Gallani and Eva Labro
    VMD Medical Imaging Center addresses a number of issues related to the role of costing systems in organizations and the challenges impacting their design and maintenance as the organization grows and develops over time. This teaching note begins by offering detailed... View Details
    Keywords: Strategy; Cost Management; Management Systems
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    Gallani, Susanna, and Eva Labro. "VMD Medical Imaging Center." Harvard Business School Teaching Note 117-003, August 2016. (Revised June 2018.)
    • November 2016 (Revised March 2018)
    • Module Note

    Strategy Execution Module 9: Building a Balanced Scorecard

    By: Robert Simons
    This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details
    Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model
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    Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)
    • May 2017
    • Teaching Note

    Elon Musk's Big Bets

    By: David B. Yoffie and Eric Baldwin
    This teaching note is designed for the Elon Musk's Big Bets case (#717-431). View Details
    Keywords: Strategy
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    Yoffie, David B., and Eric Baldwin. "Elon Musk's Big Bets." Harvard Business School Teaching Note 717-511, May 2017.

      Dennis Campbell

      Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

      Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services
      • June 2018
      • Case

      Verona Group

      By: Robert L. Simons and Sarah Abbott
      Are a salesperson's struggles her own fault or the result of a problematic job design? Anna George works as a salesperson at Verona Group, a company that designs and wholesales high-end women's apparel. She had spent nearly 20 years in sales with another fashion label... View Details
      Keywords: Jobs and Positions; Design; Analysis; Performance; Measurement and Metrics; Salesforce Management; Organizational Design
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      Simons, Robert L., and Sarah Abbott. "Verona Group." Harvard Business School Brief Case 918-531, June 2018.

        Anita Elberse

        Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

        Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

        Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
        • 06 Jul 2012
        • Working Paper Summaries

        Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals

        Keywords: by Kathleen L. McGinn & Katherine L. Milkman; Legal Services
        • 26 Jun 2015
        • Video

        Into the FIELD

        • November 1999
        • Case

        Long-Term Capital Management, L.P. (C)

        By: Andre F. Perold
        Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
        Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Markets; Motivation and Incentives; Financial Services Industry
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        Perold, Andre F. "Long-Term Capital Management, L.P. (C)." Harvard Business School Case 200-009, November 1999.
        • June 2007 (Revised October 2007)
        • Case

        Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

        By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein
        Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details
        Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston
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        Bohmer, Richard M.J., F. Warren McFarlan, and Julia Rose Adler-Milstein. "Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center." Harvard Business School Case 607-150, June 2007. (Revised October 2007.)
        • March 2010 (Revised February 2011)
        • Case

        Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

        By: Robert G. Eccles and Thomas H. Davenport
        Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details
        Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry
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        Eccles, Robert G., and Thomas H. Davenport. "Cognizant 2.0: Embedding Community and Knowledge Into Work Processes." Harvard Business School Case 410-084, March 2010. (Revised February 2011.)
        • Teaching Interest

        Field Course: Social Innovation Lab

        By: Brian L. Trelstad
        Co-taugh with Prof. John Kim
        This course provides students an opportunity to use the discipline of entrepreneurial... View Details
        Keywords: Innovation and Invention; Social Enterprise
        • April 2001
        • Supplement

        Merrill Lynch: Integrated Choice (Supplement)

        By: F. Warren McFarlan and Christina Ruth
        Supplements the case. Designed as an in-class handout. View Details
        Keywords: Financial Services Industry
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        McFarlan, F. Warren, and Christina Ruth. "Merrill Lynch: Integrated Choice (Supplement)." Harvard Business School Supplement 301-082, April 2001.
        • 25 Jul 2005
        • Research & Ideas

        An Organization Your Customers Understand

        its administrative heritage; also, the "fit" or alignment among important organization design elements such as structure, business systems, staffing, rewards, and tasks.1 In other words, the problem is too difficult. There is no... View Details
        Keywords: by Robert Simons
        • October 2001 (Revised November 2002)
        • Case

        Herman Miller(B): Creating Innovation Streams

        By: Sandra J. Sucher and Stacy McManus
        In 1997, Mike Volkema faced the difficulty of attempting to revitalize a once dynamic organization. Volkema wondered how he could incorporate advances made within subsidiaries, such as Miller SQA's business model innovation, into the company as a whole while also... View Details
        Keywords: Innovation and Invention; Innovation and Management; Product Design; Product Development; Product; Supply Chain Management; Business Model; Service Delivery; Customer Value and Value Chain; Manufacturing Industry; Consumer Products Industry
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        Sucher, Sandra J., and Stacy McManus. "Herman Miller(B): Creating Innovation Streams." Harvard Business School Case 602-024, October 2001. (Revised November 2002.)
        • September 2020 (Revised June 2021)
        • Supplement

        Eaton Corporation: Portfolio Transformation and The Cost of Capital

        By: Benjamin C. Esty, Scott Mayfield and Daniel Fisher
        In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details
        Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland
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        Esty, Benjamin C., Scott Mayfield, and Daniel Fisher. "Eaton Corporation: Portfolio Transformation and The Cost of Capital." Harvard Business School Spreadsheet Supplement 221-704, September 2020. (Revised June 2021.)
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