Selling - Publications - Faculty & Research - Harvard Business School

Filter Results: (3,011)

Filter Results: (3,011)

Show Results For

← Page 16 of 3,011 Results →

December 2021
Supplement

Troverie (B)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham

Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently. View Details

Keywords: Startup; Failed Startup; Luxury Goods; Entrepreneurship; Business Startups; Failure; Luxury; Fashion Industry; United States

September 1998 (Revised July 1999)
Case

Costco Companies, Inc.

By: David E. Bell and Ann Leamon

Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details

Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry

January 2014 (Revised December 2014)
Case

GenapSys: Business Models for the Genome

By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and... View Details

Keywords: DNA Sequencing; Life Sciences; Business Model; Innovation ＆ Entrepreneurship; Health Care and Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices and Supplies Industry; United States

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

August 1998
Case

Record Masters

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz

Kent Dauten, a former general partner at the Chicago private equity firm of Madison Dearborn Partners, has engaged in a search to personally sponsor a buyout in which he can play an active management role. He has received a selling memorandum for Record Masters, a... View Details

Keywords: Risk and Uncertainty; Leveraged Buyouts; Valuation; Negotiation Deal; Investment

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

they studied the three primary ways these drugs were marketed by Pfizer, Merk, Bristol-Myers Squibb, and AstraZeneca: "detailing," in which drug firm representatives personally visit physicians to sell the drug; at professional... View Details

Keywords: by Dina Gerdeman

Video

Ashraf Abu Issa

Abu Issa Holding’s Mosafer stores sell their own products alongside other brands. Ashraf Abu Issa, Chairman of the Qatar-based firm, explains Mosafer’s mutual arrangement of complementing instead of competing. View Details

October 2005 (Revised July 2009)
Case

MD Beauty, Inc.

By: William A. Sahlman and Elizabeth Kind

Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care company. They are considering selling all or some portion of the company's stock. View Details

Keywords: Entrepreneurship; Stocks; Financial Strategy; Management Teams; Beauty and Cosmetics Industry

Find at Harvard

25 Feb 2020
News

Pricing Policies That Protect Your Brand

April 2019
Teaching Note

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

Article

New Sales Realities

By: Frank V. Cespedes

Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details

Keywords: Sales; Performance Effectiveness

20 Jul 2015
Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

to business success. In today's global markets, companies have many choices to procure what they need to develop, build, and sell product. Pisano and Buciuni wanted to test the theory of the dying cluster. "I think people in general think... View Details

Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion

22 Jun 2017
Cold Call Podcast

ShotSpotter: A Gunfire Detection Business Looks for a New Market

Keywords: Re: Mitchell B. Weiss; Technology

March 2010 (Revised May 2010)
Case

Boston Scientific Corporation (A)

By: Regina E. Herzlinger and Charlie Attlan

Boston Scientific Corporation just bought Guidant at a record breaking price to expand their cardiovascular franchise. They need to rationalize their product portfolio to make the acquisition work. What should they sell and why? View Details

Keywords: Acquisition; Decision Choices and Conditions; Growth and Development; Product Marketing; Product Development; Franchise Ownership; Medical Devices and Supplies Industry

January 2017 (Revised August 2019)
Case

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (A)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

October 1986 (Revised January 1991)
Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details

Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry

May 2008 (Revised March 2009)
Case

SKS Microfinance

By: Shawn A. Cole and Theresa Chen

Vikram Akula, CEO of SKS Microfinance, seeks a venture capital investment to fund his firm. SKS, one of the largest and fastest growing microfinance institutions in India, is a profitable, for-profit institution with a social mission. In what is one of the first... View Details

Keywords: For-Profit Firms; Venture Capital; Microfinance; Corporate Social Responsibility and Impact; Valuation; Financial Services Industry; India

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

April 1999
Case

Steve Perlman and WebTV (B)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

←
16
17
…
150
151
→