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  • 19 Nov 2018
  • Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

brick-and-mortar shops: Shove your best deals to the back of the store. Should Retailers Match Their Own Prices Online and in Stores? For multichannel retailers, pricing strategy can be difficult to execute and confusing to shoppers. Can... View Details
Keywords: by Sean Silverthorne; Retail
  • 02 Nov 2020
  • What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

complaint charging that Google has suppressed competition in the search market through its deals with cell phone handset manufacturers, especially Apple, to ensure that Google is the default search app... View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing Network Failures "Online social networks are most useful when... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

management. That is, for example, roughly 20 percent of employees experience 80 percent of accidents on the job. And roughly 20 percent of customers provide 80 percent of sales. Focused strategies can be based on this kind of information.... View Details
Keywords: by James Heskett
  • October 2000 (Revised March 2001)
  • Case

eLance.com: Building a Professional Services Marketplace

By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim... View Details
Keywords: Entrepreneurship; Technological Innovation; Job Search; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Sites; Information Technology Industry; Service Industry
Related
  • 12 Jul 2016
  • First Look

July 12, 2016

paper develops a framework that attempts to connect firms’ capability search strategies with their strategies in product markets. It frames firms’ capability View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search... View Details
Keywords: Carmen Nobel
  • 07 May 2018
  • Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page... View Details
Keywords: by Michael Blanding; Retail
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

As economic turmoil continues, many companies are reconsidering their strategies with an eye toward going lean and slashing prices. And that might work for a few companies—but very few. Instead, companies should compete "on the basis... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

"setup" of a negotiation itself—its parties, their interests, their no-deal options, the sequence and basic process choices or design-into the realm of strategic and tactical choice. Hiding the Evidence of Valid Theories: How Coupled View Details
Keywords: Martha Lagace
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2002
  • What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

courted earlier, but at the risk of destroying future trust in search of immediate "in-house" profit. They can force suppliers, consumers, competitors, and complementors to bend to their will in the hope of obtaining profit or... View Details
Keywords: by James Heskett
  • 08 Oct 2013
  • First Look

First Look: October 8

fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting their clients. But at traditional strategy-consulting firms,... View Details
Keywords: Sean Silverthorne
  • April 2008 (Revised March 2015)
  • Case

TheLadders (A)

By: Peter A. Coles, Benjamin Edelman, Brian J. Hall and Nicole Bennett
Despite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox. View Details
Keywords: Customer Satisfaction; Price; Recruitment; Job Search; Marketing Strategy; Employment Industry
Related
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

cultural entrepreneurship, our study has implications for category emergence and strategic entrepreneurship in nascent industries. Parallel Play: Startups, Nascent Markets, and the Search for a Viable Business Model By: McDonald, Rory,... View Details
Keywords: Sean Silverthorne
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

when searching for opportunity—look to the marketplace. Think of the economic crisis as a disrupter to the status quo and look for areas of pain. For example, the financial services industry is in shambles, yet pockets of opportunity... View Details
Keywords: by Staff
  • 30 Apr 2013
  • First Look

First Look: April 30

and supports R&D by high-type incumbents and entry. Download working paper: http://www.people.hbs.edu/wkerr/AABK_130412.pdf Exclusive Preferential Placement as Search Diversion: Evidence from Flight View Details
Keywords: Sean Silverthorne
  • 17 Sep 2013
  • First Look

First Look: September 17

that participants who chose by mind wandering would evaluate their outcome as inferior to participants who deliberated (Experiment 1), participants who used mind wandering as a decision strategy evaluated their choice just as positively... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

coupled search processes can dramatically obscure the true impact of design on performance, confounding empirical research. We identify research strategies for tackling this difficulty; discuss... View Details
Keywords: Martha Lagace
  • 03 Dec 2018
  • Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne

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