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    • News  (181)
    • Research  (691)
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  • All HBS Web  (989)
    • People  (3)
    • News  (181)
    • Research  (691)
  • Faculty Publications  (231)
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  • 16 Mar 2010
  • First Look

First Look: March 16

anti-trust immunity. Capitalism is not a natural system and it did not emerge or spread by an unguided process like biological evolution; it has only existed since the liberation of the markets for land, labor, and capital, i.e., the end... View Details
Keywords: Martha Lagace
  • 2011
  • Article

The Consumer Psychology of Mail-in Rebates

By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details
Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives
Citation
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Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

and agility in their processes. Accelerate takes those steps and "turbocharges them," he says. Under a dual operating system, all processes and activities that involve what a company already knows how to do stay on the regular,... View Details
Keywords: by Kim Girard
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

summarizes customer profitability. Consider the situation faced in the 1990s by one of the nation's largest distributors of medical and surgical supplies. In five years, sales had more than tripled to nearly $3 billion, yet selling,... View Details
Keywords: by Robert S. Kaplan
  • 28 Apr 2015
  • First Look

First Look: April 28

engaged in "status rationalization," emphasizing the benefits Japanese employees might obtain by learning English, and prevaricated on whether the change was temporary or durable, a process we call "status stability... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

can take is the "group think" process described by Irving Janis (Janis, 1982). But, of course, the bonding drive is not alone in the human psyche; the drive to acquire will especially unsettle any such cozy equilibrium. The... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 18 May 2010
  • First Look

First Look: May 18

referred to as "the Bosses." The Total Quality Model had been a success in terms of company growth and profitability, sustained by the success of Mercadona's unusually high investment in employee training and satisfaction. Nevertheless, when View Details
Keywords: Martha Lagace
  • 23 Nov 2021
  • Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

Streaming accounts for about 85 percent of today’s music consumption, but sales of vinyl records have grown steadily over the past decade, owing to their rediscovery by members of Gen Z who view them as a timeless medium that offers... View Details
Keywords: by Christine Pazzanese, Harvard Gazette; Music
  • 02 Jun 2010
  • First Look

First Look: June 2

norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Publication:Management Science (forthcoming) Abstract Firm-level View Details
Keywords: Martha Lagace
  • 02 Mar 2010
  • First Look

First Look: March 2

with these historical accounts. This paper, by examining the resource allocation process closely, identifies a specific set of circumstances in which intervention by top management is critical to a firm's ability to adopt new ways of... View Details
Keywords: Martha Lagace
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

on-the-ground advocacy—to go get a free eye exam or a blood pressure check-up. Easy. Your basic principles of sales and promotion will carry the day. If your charge is minimizing smoking or drug use, well, your job becomes rather more... View Details
Keywords: by Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

separated from manufacturing. When modularity is low, product designs can't be clearly specified and design choices affect manufacturing processes in subtle, difficult-to-predict ways (and vice versa). The second is the maturity of the... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

the jokes that Michael H. Yeomans used in his study. Take the poll   The researchers tested further to see if explaining the machine’s recommendation process would help people accept it more. The team told one group that they would simply... View Details
Keywords: by Dina Gerdeman
  • 30 Oct 2012
  • First Look

First Look: October 30

draft FY 2010 plans that together added up to firm-wide revenues of only $53 million, a growth rate of negative 10.2%. The preceding years of rapid growth had been successful but challenging, and a thorough review of the firm's culture, systems, structure, and View Details
Keywords: Sean Silverthorne
  • 06 Jan 2020
  • Research & Ideas

Motivate Your High Performers to Share Their Knowledge

“People might be intimidated to approach the sales superstar and reveal that they are having problems because of self-image issues,” Stanton says. “And the best salespeople may want to hold on to their information because it gives them... View Details
Keywords: by Michael Blanding
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

able to realize the sales before the end of the quarter and thus fulfill their budget goal and make their bonuses. But the high cost of assembling the goods at a distant location—it required not only the rental of the warehouse but also... View Details
Keywords: by Michael C. Jensen
  • 20 Jul 2021
  • Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

judge to believe there's some business justification, and then they can make this whole sale happen in, like, 30 days.” Restructuring is less costly Rushing the process may be short-sighted for companies and... View Details
Keywords: by Rachel Layne
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

The section discusses three topics: How asymmetries power the process of disruption How to identify the company with the shield of asymmetric motivation and the sword of asymmetric skills on its side How to identify circumstances in which... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 20 Dec 2016
  • First Look

December 20, 2016

years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This update focuses primarily on the individual-level psychological View Details
Keywords: Carmen Nobel
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