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  • All HBS Web  (1,032)
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  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

centralized and collocated R&D team, are rapidly becoming outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new View Details
Keywords: Martha Lagace
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

activity on a massive scale-devising strategies that provide employment for the billions now outside the system, inventing business models that make better use of scarce resources, and creating institutional arrangements for coordinating... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

successful that its U.S. sales reached the equivalent in today's terms of half a billion dollars by the end of the 1920s, before the Great Depression eviscerated what had become the world's biggest beauty company. Coty was a larger than... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

Partner, Trinity Ventures In no particular order, for us they are team, market opportunity, and the product/value proposition for the solution. Technology differentiation or business model differentiation is also important to sustain a... View Details
Keywords: by Lauren Barley
  • 16 Dec 2014
  • First Look

First Look: December 16

money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people have two distinct modes of... View Details
Keywords: Sean Silverthorne
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of... View Details
Keywords: Sean Silverthorne
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

implications do your research findings have for online retailers or other business channels? A: Our study has implications for online and catalogue retailers that offer a range of goods for sale and also offer different delivery options.... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 31 May 2016
  • First Look

May 31, 2016

Porteus Abstract—We extend the Clark–Scarf serial multi-echelon inventory model to include procuring production inputs under short-term take-or-pay contracts at one or more stages. In each period, each such stage has the option to... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • 22 Jun 2010
  • First Look

First Look: June 22

the Mexican government as a result. Download the paper: http://www.hbs.edu/research/pdf/10-108.pdf   Cases & Course MaterialsChrysler's Sale to Fiat C. Fritz Foley, Lena G. Goldberg, and Linnea MeyerHarvard Business School Case... View Details
Keywords: Martha Lagace
  • 23 Jun 2009
  • First Look

First Look: June 23

neutral. 'Fair Marriages': An Impossibility Author:Bettina-Elisabeth Klaus Publication:Economics Letters (forthcoming) Abstract For the classical marriage model (introduced in Gale and Shapley, 1962) efficiency and envy-freeness are not... View Details
Keywords: Martha Lagace
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

perceived as a cool phenomenon with a ton of money to be earned if the model can be made to work. Nothing made the point better than former Uber CEO Travis Kalanick’s founding of the startup CloudKitchens. The economics are appetizing... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • July 2003 (Revised March 2004)
  • Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
  • 30 Apr 2013
  • First Look

First Look: April 30

through affective mechanisms.   Working Papers Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Nicholas Bloom, and William Kerr Abstract—We build a model of firm-level innovation, productivity growth and... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

By: Agrawal, Ajay, Christian Catalini, Avi Goldfarb, and Hong Luo Abstract—Traditional innovation models assume that new ideas are developed up to the point where the benefit of the marginal project is just equal to the cost. Because... View Details
Keywords: Sean Silverthorne
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

embrace Western models of professional organization as they now exist, or to set off on an independent path, adapting elements of Western practices to their own historical and cultural situation. In doing so, the authors in this volume... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

president for research when she launched what proved to be the company's most successful "emerging business opportunity," the Life Sciences venture. She disrupted IBM's staid model by hiring genetic scientists and other specialists, and... View Details
Keywords: by Lane Lambert
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

PublicationsAttracting Skeptical Buyers: Negotiating for Intellectual Property Rights Authors:James J. Anton and Dennis A. Yao Periodical:International Economic Review (forthcoming) Abstract An obstacle to the sale of intellectual... View Details
Keywords: Martha Lagace
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

School. A book excerpt follows. Sarah Jane Gilbert: Your book focuses on how companies can profit, regardless of market conditions, by immersing themselves in the lives of their customers. Please describe the business model of looking... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
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