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Show Results For
- All HBS Web
(689)
- News (136)
- Research (469)
- Events (1)
- Multimedia (1)
- Faculty Publications (166)
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- 05 Nov 2012
- Research & Ideas
What Wall Street Doesn’t Understand About International Trade
on with X.” Global sales are critical to the success of most big businesses. In fact, for companies in the S&P 500, some 46 percent of sales came from outside the United States in 2011. "When nearly half... View Details
Keywords: by Carmen Nobel
- 28 May 2008
- First Look
First Look: May 28, 2008
confidential information for the Euro Elektrische Keramische Vorrichtungen, GmbH (Euro EKV) management role. Challenges include how to set up and implement the most promising sale process, come up with the right deal, and choose the best... View Details
Keywords: Martha Lagace
- 01 Jul 2008
- First Look
First Look: July 1, 2008
and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its marketing ROI. As ScriptLogic looks towards its next phase... View Details
Keywords: Martha Lagace
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
forced that company into bankruptcy. The acquisition further strengthened American Home Products's new animal health unit and its established prescription drug line. In 1987, predating the Robbins transaction and the View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
your weaker distributors and upgrade your sales force by recruiting those sacked by other companies. 6. Adjust pricing tactics. Customers will be shopping around for the best deals. You do not necessarily... View Details
Keywords: by John Quelch
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace.... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
and analysis," says Quelch. A Smoking Market Uncertainty over health data hasn't hurt the product's popularity. In 2013, electronic cigarettes tripled in sales in the US to approximately $3 billion. (The overall tobacco retail market... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a... View Details
Keywords: Martha Lagace
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
spending and confidence as well as new competitive forces on Starbucks' transformation. The case concludes by examining Schultz's own leadership journey, the lessons he learned personally during Starbucks transformation, and how he is... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
hamper the growth of the Android platform may have merely shifted the sales to weak IP countries. This study sheds light on the emerging patent enforcement strategy literature by highlighting the heterogeneity in the efficacy of national... View Details
Keywords: Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
Publication:Quarterly Journal of Economics (forthcoming) Abstract We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring,... View Details
Keywords: Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50453 November 2, 2015 Harvard Business Review The Best Ways to Hire Salespeople By: Cespedes, Frank V., and Daniel Weinfurter Abstract—Companies typically spend more on hiring in View Details
Keywords: Sean Silverthorne
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
Soaring COVID-19 cases are forcing government officials to confront a critical question: Should they lock down the economy further? Whether to curb activities like indoor dining might seem like a simple choice, but the decision to ease... View Details
- 02 Feb 2012
- Op-Ed
Once a Castle, Home is Now a Debtors’ Prison
market: people offered jobs far afield stay put, reluctant (and unable) to leave their underwater homes. Since the recovery of the housing market will undergird any broader recovery, we must address these debtors' prisons. Novel Solutions The solutions will View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
the transition to a more diversified product line based on the company's proprietary technologies. In one instance, Fuji manufactures protective film for flat panel displays from cellulose triacetate, the same material that is coated with chemicals to make analog film.... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
of their launch, they faced a setback from China's Ministry of Education and were forced back to square one. Discusses the pluses and minuses of partnering with China's government ministries, the highs and lows of entrepreneurship, and... View Details
Keywords: Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
number of structural changes that forced an ongoing re-examination and modification of traditional norms and policies emphasizing exclusivity in agency-client relationships. A typology of conflicts that has arisen in the U.S. shows the... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
even though they do not control all the resources—manufacturing and service, for example—needed to achieve the desired results. There is a good reason for this discrepancy. By explicitly setting the span of accountability wider than the span of control, executives can... View Details
Keywords: by Robert Simons
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily... View Details