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  • January 2009
  • Case

When Supply is of Public Interest: Roche & Tamiflu

The case focuses on the challenges of Roche maintaining a supply network for a global influenza pandemic response initiative based on its antiviral drug Tamiflu. The Roche group is a 40 billion CHF company consisting of a pharmaceutical division and a diagnostic... View Details
Keywords: Global Strategy; Health Pandemics; Distribution; Logistics; Production; Supply Chain Management; Performance Capacity; Pharmaceutical Industry
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  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

all) available seats. Boston’s school choice system, for example, reserved half of each school’s seats for local neighborhood applicants while leaving the other half for open competition. This paper shows that in the presence of reserves, the View Details
Keywords: Carmen Nobel
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

forecasting, despite a number of characteristics that make it a challenge to fit to a dynamic supply chain environment, to be effective in that context. We further show that the forecasting process, together with the supporting mechanisms... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details
Keywords: Martha Lagace
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

"tired" brand explored consumers' hidden thoughts and feelings and discovered a relevant, basic emotion that had been overlooked by all brands in the category. They were able to connect this emotion with their brand giving it a major View Details
Keywords: by Manda Mahoney
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

This sad scenario plays out at many firms: Top-performing salespeople get promoted to become sales managers, but don’t actually know how to manage. The result is a disaster—productivity takes a dive, disgruntled salespeople start heading... View Details
Keywords: by Dina Gerdeman
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

impacts applications even among academically stronger students. Finally, athletic success effects are greater at public schools than at private schools. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44101 Do Bonuses Enhance View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

Anchors Aweigh: Analysis of Anchor Limited Partner Investors in Impact Investment Funds

By: Shawn A. Cole, T. Robert Zochowski, Fanele Mashwama and Heather McPherson
This note describes results from a survey of “anchor investors” in impact funds. Anchor investors are described as “generally the first investor to make a substantial capital commitment to a fund,” (according to the Global Impact Investing Network, “GIIN”) and their... View Details
Keywords: Impact Investment Funds; Anchor Investors; Investment; Surveys; Analysis
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  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

plans, we find collaborative engagement of the functions to be a consistent process feature and operational norm encouraged and maintained by integrators. In particular, the information processing nature of the sales and operations... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s introduction of the algorithm... View Details
  • 10 Dec 2013
  • Working Paper Summaries

Information and Incentives in Online Affiliate Marketing

Keywords: by Benjamin G. Edelman & Wesley Brandi; Publishing; Technology
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

1929 by a merger of British and Dutch soap and margarine companies, 1 it has ranked as one of Europe's, and the world's, largest consumer-goods companies. Its sales of $45,679 million in 2000 ranked it fifty-fourth by revenues in the... View Details
Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail
  • 13 Sep 2011
  • First Look

First Look: September 13

2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

effectiveness of groups, how perceivers use group properties to inform their judgment, and the contextual and individual differences that allow some perceivers to be more accurate. Across seven studies, we present consistent evidence that... View Details
Keywords: Dina Gerdeman
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
  • Web

Behavioral Finance & Financial Stability

Info Do Fire Sales Create Externalities? By: Sergey Chernenko & Adi Sunderam DEC 2018 How do cash policies affect stock returns? A mutual fund that uses its cash reserves to accommodate outflows will lower the volatility of its underlying... View Details
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

to present a 3-principle framework we call REVISE. This framework classifies forces that affect dishonesty into three main categories and then redirects those forces to encourage moral behavior. The first principle, Reminding, emphasizes the View Details
Keywords: Sean Silverthorne
  • Web

Named Fellowship Funds - Alumni

Bergeron (MBA 2000) established the Michael Bergeron Fellowship in honor of his 25th Reunion. Bergeron is a co-founder and managing partner of Strength Capital, and he previously worked in sales and brand management at Procter & Gamble... View Details
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

with each segment, he says. Buy one, get one free distracts from the full price Buy one, get one free is an old sales tactic, but it’s an effective one that’s recently regained popularity among businesses... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail