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- All HBS Web
(3,901)
- People (15)
- News (1,542)
- Research (1,543)
- Events (10)
- Multimedia (48)
- Faculty Publications (676)
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- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014.
- June 2014
- Case
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
- 2013
- Working Paper
Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy?
By: Lakshmi Iyer and Maya Reddy
In 2008, the boundaries of national and state electoral constituencies in India were redrawn for the first time in three decades. We use detailed demographic and electoral data to construct measures of the extent of redistricting in a given constituency. We find the... View Details
Iyer, Lakshmi, and Maya Reddy. "Redrawing the Lines: Did Political Incumbents Influence Electoral Redistricting in the World's Largest Democracy?" Harvard Business School Working Paper, No. 14-051, December 2013.
- March 1988 (Revised July 1990)
- Case
Walt Disney Productions: Greenmail
Considers a firm whose investment strategies have essentially run out. Walt Disney's original visions and goals have all been fulfilled and after his death no new ones are forthcoming. Disney faces repeated takeover attacks and is forced to either set new corporate... View Details
Keywords: Corporate Strategy; Crisis Management; Acquisition; Financial Strategy; Entertainment and Recreation Industry; United States
Asquith, K. Paul. "Walt Disney Productions: Greenmail." Harvard Business School Case 288-045, March 1988. (Revised July 1990.)
- February 2018
- Article
Bank CEO Materialism: Risk Controls, Culture and Tail Risk
By: Robert Bushman, Robert Davidson, Aiyesha Dey and Abbie Smith
We investigate how the prevalence of materialistic bank CEOs has evolved over time and how risk management policies, non-CEO executives’ behavior, and tail risk vary with CEO materialism. We document that the proportion of banks run by materialistic CEOs increased... View Details
Keywords: Management; Personal Characteristics; Behavior; Risk Management; Organizational Culture; Banks and Banking; Banking Industry
Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith. "Bank CEO Materialism: Risk Controls, Culture and Tail Risk." Journal of Accounting & Economics 65, no. 1 (February 2018): 191–220.
- August 2011
- Case
Mibanco: Meeting the Mainstreaming of Microfinance (MM)
By: Michael Chu, Gustavo Herrero and Jean Hazell
Facing an increasingly competitive microfinance market in Peru, Mibanco must continually optimize its product offerings, marketing operations, and human resource management to stay on top. This multimedia courseware provides visual orientation to enable viewers to more... View Details
Keywords: Microfinance; Markets; Change; Problems and Challenges; Management Teams; Employees; Marketing; Operations; Human Resources; Financial Services Industry; Peru
Chu, Michael, Gustavo Herrero, and Jean Hazell. "Mibanco: Meeting the Mainstreaming of Microfinance (MM)." Harvard Business School Multimedia/Video Case 310-701, August 2011.
- May 2010
- Article
Managing the New Primary Care: The New Skills That Will Be Needed
By: Richard Bohmer
Developing new models of primary care will demand a level of managerial expertise that few of today's primary care physicians possess. Yet medical schools continue to focus on the basic sciences, to the exclusion of such managerial topics as running effective teams.... View Details
Keywords: Higher Education; Health Care and Treatment; Management Skills; Managerial Roles; Service Delivery; Practice; Health Industry
Bohmer, Richard. "Managing the New Primary Care: The New Skills That Will Be Needed ." Health Affairs 29, no. 5 (May 2010): 1010–1014.
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- December 2001 (Revised March 2003)
- Case
Ben Fiorentino: Selling the Family Business
The caseescribes the challenges Ben Fiorentino, the second-generation head of a family-run equipment business, must deal with as he decides whether and how to sell the business. The business is encountering classic problems that confront family-owned firms: The third... View Details
Watkins, Michael D. "Ben Fiorentino: Selling the Family Business." Harvard Business School Case 902-052, December 2001. (Revised March 2003.)
- January 2024 (Revised January 2025)
- Case
Colbún and Chile’s Energy Transition
By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
In May 2023, Colbún, Chile’s second-largest electricity generator, plans capacity expansions using renewable energy and storage. This strategy supports Chile’s commitment to carbon neutrality (also known as net zero emissions) by 2050. The case delves into the... View Details
Keywords: Transition; Energy Generation; Renewable Energy; Climate Change; Investment; Governing Rules, Regulations, and Reforms; Infrastructure; Organizational Change and Adaptation; Expansion; Business Strategy; Energy Industry; Utilities Industry; Latin America; South America; Chile
Reinhardt, Forest, Jenyfeer Martinez Buitrago, and Mariana Cal. "Colbún and Chile's Energy Transition." Harvard Business School Case 724-026, January 2024. (Revised January 2025.)
- July 2009 (Revised June 2011)
- Case
Dharavi: Developing Asia's Largest Slum (A)
By: Lakshmi Iyer, John D. Macomber and Namrata Arora
Maharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers, which is anticipated to be... View Details
Keywords: Risk Management; Development Economics; Housing; Urban Development; Emerging Markets; Social Issues; Business and Government Relations; Real Estate Industry; Mumbai
Iyer, Lakshmi, John D. Macomber, and Namrata Arora. "Dharavi: Developing Asia's Largest Slum (A)." Harvard Business School Case 710-004, July 2009. (Revised June 2011.)
- 08 Aug 2016
- Working Paper Summaries
The Unintended Consequences of the Zero Lower Bound Policy
- November 22, 2022
- Article
Why Startups Should Embrace Radical Transparency
After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
- May 2016 (Revised April 2019)
- Case
Legendary Entertainment: Moneyball for Motion Pictures
By: John A. Deighton and Leora Kornfeld
Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
Keywords: ＂Marketing Analytics＂; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
- February 2003 (Revised October 2004)
- Background Note
Antamini Simulation Model
By: Peter Tufano
Antamini is a simulation of the value of an investment project whose outcome is uncertain. This case describes the situation facing a natural resource firm as it contemplates bidding on a copper mine in Peru. The bidder faces uncertainties about the ore deposit size... View Details
Tufano, Peter. "Antamini Simulation Model." Harvard Business School Background Note 203-083, February 2003. (Revised October 2004.)
- February 2001
- Case
BarnesandNoble.com (C)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
- 26 Aug 2009
- Op-Ed
Where Cash for Clunkers Ran Off the Road
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Today, let us celebrate the end of an unjustifiable drain on the U.S.... View Details
- June 2025
- Supplement
Teleko: Managing Customer Retention
By: Eva Ascarza
Supplement to the A Case, No. 523-005. This interactive tool is designed to enhance engagement with the Managing Customer Retention at Teleko case by allowing the student to explore and analyze key data from the experiment run in July (“July data”).
Through this... View Details
Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships
Ascarza, Eva. "Teleko: Managing Customer Retention." Harvard Business School Supplement 525-705, June 2025.
- 2025
- Book
After the Idea: What It Really Takes to Create and Scale a Startup
By: Julia Austin
A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on my experience at renowned startups like Akamai Technologies, VMware, and DigitalOcean and the hundreds of founders and... View Details
Keywords: Entrepreneurship; Business Startups; Business Plan; Growth and Development Strategy; Business or Company Management
Austin, Julia. After the Idea: What It Really Takes to Create and Scale a Startup. Basic Venture, 2025.
- 2023
- Working Paper
Should Human Capital Development Programs Be Voluntary or Mandatory? Evidence from a Field Experiment
By: Jason Sandvik, Richard Saouma, Nathan Seegert and Christopher Stanton
In a field experiment, we find large differences in productivity treatment effects between voluntary and mandatory workplace mentorship programs. A significant portion of this difference is due to the best employees opting into the program when it is voluntary and... View Details
Keywords: Mentoring; Mentorship Programs; Randomized Controlled Trial; Employees; Relationships; Programs; Performance
Sandvik, Jason, Richard Saouma, Nathan Seegert, and Christopher Stanton. "Should Human Capital Development Programs Be Voluntary or Mandatory? Evidence from a Field Experiment." NBER Working Paper Series, No. 29148, August 2021. (Accepted at Management Science.)