Responding To Entry - Publications - Faculty & Research

2019
Working Paper

Southern Responses to Gold Certification: Cooperate, Compete, Reject, Revise

By: Kristin Sippl

Artisanal gold mining is a Southern subsistence livelihood posing both challenges and opportunities for sustainable development. In 2011, Fairtrade International launched a certification program to address sustainability problems in the sector. Southern activists,... View Details

Keywords: Eco-labeling; Extractive Industries; Emerging Economies; Fair Trade; Environmental Sustainability; Standards; Programs; Governance Compliance; Competition; Adaptation; Mining Industry

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May–June 2014
Article

Paradigm-Changing vs. Paradigm-Deepening Innovation: How Firm Scope Influences Firm Technological Response to Shocks

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon

We examine the direction of firms' research efforts as they respond to the shock of a sharp increase in the price of a key input. In terms of direction, firms can respond to this shock with paradigm-changing investments that develop technologies to use substitute... View Details

Keywords: Technological Change; Innovation; Evolutionary Approaches; Shocks; Technological Innovation; System Shocks; Corporate Strategy

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28 Feb 2025
News

Joy to the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Justin Pasquariello (MBA 2010), CEO of East Boston Social Centers, spent time in foster care as a child, living in more homes than he can remember,... View Details

April 2021
Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu

We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details

Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry

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January 2015 (Revised July 2015)
Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener

Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details

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03 Jun 2002
Research & Ideas

How to Succeed With Your New Boss

your mandate and negotiate for resources is a clear early priority. Defining Your Goals When you think about working with your new boss, keep the following goals in mind: Clarify mutual expectations early. Begin managing expectations right away. You are in trouble if... View Details

Keywords: by Michael Watkins

09 Jul 2019
News

The Road to Impact

need,” Offensend says. EDC partnered with U.S. VETS to create a marketing strategy to reach out to the 19,000 female veterans in the Southern California area, through an online... View Details

Keywords: Lisa Scanlon Mogolov; Educational Support Services; Educational Services; Ambulatory Health Care Services; Health, Social Assistance

14 Jun 2023
Research & Ideas

Four Steps to Building the Psychological Safety That High-Performing Teams Need

During the pandemic, leaders had to be nimble, candid, and transparent; employees were expected to respond in kind. Psychological safety was essential, whether for hospital... View Details

Keywords: by Kara Baskin

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

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August 2020
Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details

Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Education Industry; Media and Broadcasting Industry

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19 Dec 2005
Research & Ideas

Public Education Goes to School

teachers adapt and improve their classroom practices to focus on individual student needs, and to help principals spot and respond to performance... View Details

Keywords: by Mallory Stark; Education

01 Jun 2012
News

Straight to the Heart

emphasizes the power of fate and serendipity in finding love. How do you respond to those who find your proactive approach too contrived? If there’s one pet peeve I have after 10 years in the love business,... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details

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July – August 2011
Article

Foundations of Organizational Trust: What Matters to Different Stakeholders?

By: Michael Pirson and Deepak Malhotra

Prior research on organizational trust has not rigorously examined the context specificity of trust nor distinguished between the potentially varying dimensions along which different stakeholders base their trust. As a result, dominant conceptualizations of... View Details

Keywords: Trust; Competency and Skills; Forecasting and Prediction; Ethics; Framework; Analytics and Data Science; Surveys; Organizations; Business and Stakeholder Relations; Identity; Perspective

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07 Aug 2006
Research & Ideas

Whatever Happened to Caveat Emptor?

efforts in Germany and France), consumers favor products that evolved slowly and are well engineered, while the French prefer style and innovation. These preferences are not just a matter of national DNA, but also reflect decisions made by product designers View Details

Keywords: by Sean Silverthorne; Retail

Judo Strategy: Turning Your Competitors’ Strength to Your Advantage

Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you’re a tiny start-up taking on industry giants or a giant moving into markets dominated by... View Details

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

by offering input, asking questions, and responding to others based on their experience working together thus far. In the relaunch session, the team can discuss how business goals and strategy may have... View Details

Keywords: by Tsedal Neeley

June 2005 (Revised February 2009)
Case

Samsung Electronics

By: Jordan I. Siegel and James Jinho Chang

When is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics'... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Electronics Industry; China; South Korea

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