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  • All HBS Web  (5,179)
    • People  (9)
    • News  (902)
    • Research  (3,855)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (2,873)

Show Results For

  • All HBS Web  (5,179)
    • People  (9)
    • News  (902)
    • Research  (3,855)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (2,873)
← Page 16 of 5,179 Results →
  • March 2009
  • Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details
Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry
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Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, and Michael Tsiros. "Customer Experience Creation: Determinants, Dynamics and Management Strategies." Journal of Retailing 85, no. 1 (March 2009).
  • 04 Oct 2022
  • What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

GenZers’ need for “connection” be any less than that of preceding generations? Has the pandemic so affected their outlook and behavior that they in turn will affect the way work is performed and businesses are organized and led? Have View Details
Keywords: by James Heskett
  • October 2009 (Revised November 2016)
  • Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon
Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details
Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry
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Higgins, Robert F., Jeffrey D. Marrazzo, and Rachel Gordon. "Generation Health: A Pioneer in Genetics Benefit Management (A)." Harvard Business School Case 810-007, October 2009. (Revised November 2016.)
  • 06 Jul 2009
  • What Do You Think?

Are You Ready to Manage in an Irrational World?

world of irrationality. Much of traditional economics becomes outmoded when complex relationships based on often counter-intuitive behaviors are taken into account. Instead of a management philosophy... View Details
Keywords: by Jim Heskett
  • Web

Faculty & Researchers - Managing the Future of Work

Faculty & Researchers Faculty & Researchers Project Co-Chairs Joseph B. Fuller Professor of Management Practice Joseph Fuller is a Professor of Management Practice at the Harvard Business School, the... View Details
  • 03 Oct 2020
  • News

Managing Stakeholder Trust During Supply Chain Disruptions

  • 24 Jun 2020
  • News

Help Your Employees Manage Their Reentry Anxiety

  • September 1999
  • Case

Hewlett-Packard Global Alliance Program (B): Managing Alliances

By: Rosabeth M. Kanter
Keywords: Alliances; Information Technology Industry
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Kanter, Rosabeth M. "Hewlett-Packard Global Alliance Program (B): Managing Alliances." Harvard Business School Case 300-015, September 1999.
  • 2017
  • Article

Making Transparency Transparent: The Evolution of Observation in Management Theory

By: Ethan Bernstein
Observation is key to management scholarship and practice. Yet a holistic view of its role in management has been elusive, in part due to shifting terminology. The current popularity of the term “transparency” provides the occasion for a thorough review, which finds... View Details
Keywords: Transparency; Privacy; Observation; Tracking; Monitoring; Surveillance; Learning; Control; Disclosure; Process Visibility; Organizations; Theory; Information Technology; Relationships; Measurement and Metrics; Management Practices and Processes; Leadership; Law; Knowledge; Human Resources; Communication
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Bernstein, Ethan. "Making Transparency Transparent: The Evolution of Observation in Management Theory." Academy of Management Annals 11, no. 1 (2017): 217–266.

    The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

    This HBS working paper focuses on the relationship between business strategy, organization structure, and diagnostic control systems. The project analyzes data from 75 field studies to illustrate how managers adjust span of accountability and span of control to... View Details

    • winter 1995
    • Article

    How to Manage an IT Outsourcing Alliance

    By: F. W. McFarlan and R. L. Nolan
    Keywords: Management; Job Cuts and Outsourcing; Information Technology; Alliances
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    McFarlan, F. W., and R. L. Nolan. "How to Manage an IT Outsourcing Alliance." MIT Sloan Management Review 36, no. 2 (winter 1995): 9–24.
    • August 2016 (Revised June 2017)
    • Case

    InsideSales.com (A)

    By: Frank V. Cespedes
    This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements,... View Details
    Keywords: Business Organization; Customer Relationship Management; Marketing Strategy; Organizational Change And Adaptation; Organizational Design; Talent; Talent Management; Organizations; Growth Management; Sales; Salesforce Management; Corporate Entrepreneurship; Technology Industry; United States
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    Cespedes, Frank V. "InsideSales.com (A)." Harvard Business School Case 817-018, August 2016. (Revised June 2017.)
    • Article

    Course Research: Using the Case Method to Build and Teach Management Theory

    By: Clayton M. Christensen and Paul R. Carlile
    Some in the Academy have questioned the usefulness of case studies in teaching sound management theory (Shugan 2006). Our research and experience suggests exactly the opposite-that case studies can unite the development of theory with the teaching of it in a single... View Details
    Keywords: Business Education; Curriculum and Courses; Teaching; Cases; Research; Theory
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    Christensen, Clayton M., and Paul R. Carlile. "Course Research: Using the Case Method to Build and Teach Management Theory." Academy of Management Learning & Education 8, no. 2 (June 2009): 240–251.
    • July 2012
    • Case

    Johannes Linden: Managing the Global Executive Committee

    By: Linda A. Hill and Mark Rennella
    Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details
    Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Manufacturing Industry; Consumer Products Industry; Switzerland
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    Hill, Linda A., and Mark Rennella. "Johannes Linden: Managing the Global Executive Committee." Harvard Business School Brief Case 913-509, July 2012.
    • August 2013
    • Teaching Note

    Atento: Managing the Employee Lifecycle in Brazil

    By: F. Asis Martinez-Jerez, Pablo Casas-Arce and Christopher D. Ittner
    Keywords: Employee Relationship Management; Telecommunications Industry; Spain; Brazil
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    Martinez-Jerez, F. Asis, Pablo Casas-Arce, and Christopher D. Ittner. "Atento: Managing the Employee Lifecycle in Brazil." Harvard Business School Teaching Note 114-013, August 2013.
    • June 2010 (Revised October 2014)
    • Teaching Note

    Enterprise Risk Management at Hydro One (A)

    By: Anette Mikes
    Teaching Note for 109-001 View Details
    Keywords: SWOT Analysis; Risk Management; Climate Change; Renewable Energy; Technology Adoption; Strategy; Business and Stakeholder Relations; Perspective; Goals and Objectives; Capital Budgeting; Governing Rules, Regulations, and Reforms; Energy Industry
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    Mikes, Anette. "Enterprise Risk Management at Hydro One (A) ." Harvard Business School Teaching Note 110-086, June 2010. (Revised October 2014.)
    • 14 Oct 2021
    • In Practice

    Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

    masks. We recently asked Harvard Business School professors whose research and expertise traverse topics related to remote work what advice they would offer managers and executives actively seeking to navigate these points of friction.... View Details
    Keywords: by Kristen Senz
    • August 1988
    • Background Note

    Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment

    By: Benson P. Shapiro
    Describes four kinds of selling: 1) transaction, 2) systems, 3) major account management, and 4) strategic account relationships. Explains the advantages, disadvantages, and risks of each. The second half is devoted to a discussion of strategic account relationships... View Details
    Keywords: Customer Relationship Management; Risk and Uncertainty; Social Psychology
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    Shapiro, Benson P. "Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment." Harvard Business School Background Note 589-015, August 1988.
    • August 2020
    • Article

    Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design

    By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill
    Activism seeking to improve labor conditions in global supply chains has led many transnational corporations to adopt codes of conduct and monitor suppliers for compliance. Drawing on thousands of audits conducted by a major social auditor, we identify structural... View Details
    Keywords: Monitoring; Supplier Relationship; Sustainability; Sustainability Management; Sustainable Operations; Sustainable Supply Chains; NGO; Operations; Supply Chain Management; Governance Compliance; Corporate Social Responsibility and Impact; Global Range; Working Conditions
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    Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill. "Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design." ILR Review 73, no. 4 (August 2020): 873–912.
    • July 1991 (Revised September 1995)
    • Case

    Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

    By: Lynda M. Applegate
    In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details
    Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry
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    Applegate, Lynda M. "Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances." Harvard Business School Case 192-030, July 1991. (Revised September 1995.)
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