Publications

Web

Brand Name Management - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

reassess the importance of entrepreneurs for not only the continuation of the family company, but for the continued success of the family itself. Managers inside your core business who think like entrepreneurs (we call them intrapreneurs)... View Details

Keywords: by Michael J. Roberts

Fast Answer

Managing & Investing in a Fast-Growing Emerging Market: India

Library and related resources for Managing & Investing in a Fast-Growing Emerging Market: India View Details

31 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Investment Management

in the spring semester, we encourage you to do so. The ROI of a Summer Intern, or a Summer Project Bringing on a summer intern is a great opportunity for Investment Management firms to extend the interview... View Details

Keywords: Investment Management / Hedge Fund

2017
Working Paper

Innovation, Reallocation and Growth

By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr

We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details

Keywords: Entry; Growth; Industrial Policy; Innovation; R＆D; Reallocation; Selection; Business Ventures; Resource Allocation; Performance Productivity; Policy; Research and Development; Innovation and Invention; Growth and Development; United States

Read Now

August 2016 (Revised July 2018)
Case

Accenture Human Capital Strategy

By: Paula A. Price, V.G. Narayanan and James Weber

Accenture is a leading global consulting, technology, and outsourcing company. It has clients and its own operations throughout the world. This case describes the human resources and related activities necessary to deliver its services to clients. It allows students to... View Details

Keywords: Management Consulting; Technology Consulting; Outsourcing; Human Resources; Activity Based Costing and Management; Management Practices and Processes

Research Summary

Overview

By: Rob Markey

Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details

Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships

2009
Chapter

R&D Project Selection and Portfolio Management: A Review of the Past, a Description of the Present, and a Sketch of the Future

By: D. Brunner, L. Fleming, A. MacCormack and D. Zinner

Keywords: Research and Development; Projects; Innovation and Management; Decision Making

January 2010 (Revised August 2010)
Background Note

Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading

By: Rosabeth M. Kanter and Rakesh Khurana

Large-scale societal issues increasingly appear on the agenda of business leaders, including poverty, health, education, business-government relations, and the degradation of the environment. These problems are not entirely new, but the forces of globalization and the... View Details

Keywords: Change Management; Framework; Global Range; Leadership; Business and Stakeholder Relations; Social Enterprise; Social Issues; Complexity

November 2016 (Revised April 2017)
Case

Basecamp: Pricing

By: Frank Cespedes and Robb Fitzsimmons

A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product. View Details

Keywords: Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States

28 Jun 2023
Blog Post

Managing Your Health and the Recruiting Process: Advice from HBS Alumni

year into his first post-HBS role at Boston Consulting Group (BCG), Francis spoke with his manager about occasionally requiring extra turnaround time for certain tasks as a result of his Dyslexia. In response, BCG paired Francis with a... View Details

February 2025
Tutorial

Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate Risk

By: Michael W. Toffel and Spencer Glendon

In this compelling video, Spencer Glendon, founder of Probable Futures and Executive Fellow at Harvard Business School, describes the profound implications of climate change for businesses, the economy, and societies around the world. Drawing from his background in... View Details

Keywords: Modeling; Climate Change; Adaptation; Risk and Uncertainty; Risk Management; Forecasting and Prediction

Web

Field Course: Managing Family Wealth: A FIELD Immersion - Course Catalog

HBS Course Catalog Field Course: Managing Family Wealth: A FIELD Immersion Course Number 1412 Professor Lauren Cohen Spring; Q3Q4; 3.0 credits 12 sessions Project “Investment firms of the ultra-wealthy spend... View Details

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

HBS Working Knowledge recently celebrated its tenth birthday, and we mark the occasion by looking back and looking forward. We've asked HBS Dean Nitin Nohria and a number of faculty to both remark on what they view as the most significant business View Details

Keywords: by Sean Silverthorne

December 2019 (Revised June 2020)
Case

The New LAX: Ready for Takeoff?

By: Boris Groysberg, Kerry Herman and Carin-Isabel Knoop

Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and... View Details

Keywords: Leadership And Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation; Outcome or Result; Air Transportation Industry; Los Angeles