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November 2017
Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

October 2022 (Revised December 2022)
Case

SMART: AI and Machine Learning for Wildlife Conservation

By: Brian Trelstad and Bonnie Yining Cao

Spatial Monitoring and Reporting Tool (SMART), a set of software and analytical tools designed for the purpose of wildlife conservation, had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching and contributing to wildlife... View Details

Keywords: Business and Government Relations; Emerging Markets; Technology Adoption; Strategy; Management; Ethics; Social Enterprise; AI and Machine Learning; Analytics and Data Science; Natural Environment; Technology Industry; Cambodia; United States; Africa

May 2018
Supplement

Abe on Womenomics, part 2: Women as Leaders – Policies & Exemplars: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited excerpt from a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

Keywords: Leading Change; Gender; Employment; Business and Government Relations; Growth and Development; Working Conditions; Japan

May 2018
Supplement

Abe on Womenomics, part 3: International Efforts & Conclusions: Excerpt from Opening Address to the World Assembly of Women, Tokyo, August 28, 2015

By: Boris Groysberg

This video supplement is a lightly edited excerpt of a 2015 speech by Japanese prime minister Shinzo Abe in which he describes Womenomics--policies and aspirations to promote greater economic participation by Japan's women, thereby promoting economic growth, greater... View Details

Keywords: Leading Change; Gender; Business and Government Relations; Employment; Growth and Development; Working Conditions; Japan

August 2022
Article

Regulatory Considerations to Keep Pace with Innovation in Digital Health Products

By: John Torous, Ariel Dora Stern and Florence T. Bourgeois

Rapid innovation and proliferation of software as a medical device have accelerated the clinical use of digital technologies across a wide array of medical conditions. Current regulatory pathways were developed for traditional (hardware) medical devices and offer a... View Details

Keywords: Emerging Technologies; Governing Rules, Regulations, and Reforms; Innovation and Invention; Medical Devices and Supplies Industry

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

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December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

Article

Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

By: A.V. Whillans

Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details

Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance

March 2013
Case

First Green Bank: Bringing Bloom to Desert Landscapes

By: Christopher Marquis and Juan Almandoz

First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details

Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida

March 1992 (Revised December 1992)
Case

Mips Computer Systems (A)

Describes the strategy and performance of Mips Computer Systems, focusing on the company's use of a global network of alliances to promote its RISC standard. Addresses how various networks (consortia) of firms are competing in this field. Examines networking... View Details

Keywords: Networks; Strategy; Alliances; Performance; Computer Industry

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2014
Working Paper

Mobilizing Culture for Public Action: Community Participation and Child Rights in Rural Uttar Pradesh

By: Akshay Mangla

Community-based initiatives that work to empower the poor and promote their participation have gained strong support among scholars and practitioners of development. Yet the questionable assumptions about culture and development that inform these initiatives render it... View Details

Keywords: India; Culture; Child Rights; Caste Relations; Child Education; Child Health; India

March 2007
Case

Hallstead Jewelers

By: William J. Bruns Jr.

A retail jeweler has relocated to a larger store and is experiencing losses for the first time. Sales and costs have increased along with the breakeven point. Changes in pricing and promotion must be explored. Alternative actions to return to profitability can be... View Details

Keywords: Restructuring; Transition; Marketing Channels; Outcome or Result; Performance Evaluation; Opportunities; Commercialization; Apparel and Accessories Industry

September 2004 (Revised February 2007)
Case

Roller Coaster Ride, The: The Resignation of a Star

By: Boris Groysberg, Steve Balog and Jennifer Haimson

Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details

Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence

May 2021
Supplement

Career at a Crossroads? (B)

By: James K. Sebenius and Alex Green

A career professional at a major consumer goods company, Kym Lew Nelson is hoping to negotiate a promotion to vice president, which would make her one of the senior-most African American women in the organization. But when Nelson’s white German boss arrives in the... View Details

Keywords: Culture; Negotiation; Race; Gender; Organizational Culture; Prejudice and Bias

September 2010 (Revised April 2017)
Case

Aspen Skiing Company (A)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen

2009
Chapter

Government as Risk Manager

By: Tom Baker and David Moss

We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five principles of effective government risk management gleaned from extensive historical study: (1) link responsibility and control, (2) manage moral... View Details

Keywords: Government and Politics; Risk Management; Risk and Uncertainty; Safety

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October 2012
Case

Global Diversity and Inclusion at Royal Dutch Shell (A)

By: Sandra J. Sucher and Elena Corsi

Royal Dutch Shell has been among the early players to implement diversity and inclusion policies in the 1990s, first in the U.S. and then globally. In May 2009, Peter Voser, CFO and soon-to-be CEO, wants to adjust the company's business, headcount, and cost levels to... View Details

Keywords: Organizational Change and Adaptation; Managerial Roles; Restructuring; Resignation and Termination; Diversity; Financial Crisis; Energy Industry; Netherlands

October 2019
Case

David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details

Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

May 1990 (Revised July 1991)
Case

Workbench Pricing Strategy

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy... View Details

Keywords: Price; Business Strategy; Consumer Products Industry

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