Product Positioning - Publications - Faculty & Research

01 Dec 2019
News

Shaping Leaders Who Understand Business and the Environment

where climate change was leading to drier climates. “It’s a rare look at a company that’s positioning itself to develop profitable opportunities, both to mitigate contributors to climate change and to accommodate the climate changes that... View Details

Keywords: April White

24 Oct 2013
News

Engineering a More Secure World

Shell and American Can Company. "All the guys who were making the decisions in the corner offices had advanced degrees," he recalls. "I wanted to call the shots." At HBS, Harris learned about leadership and motivating teams, citing courses such as Industrial Marketing... View Details

Keywords: Francis Storrs; Management, Scientific, and Technical Consulting Services; Professional Services

29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

themselves with social causes or wish to bring about positive change in the world. Beyond the income these artists are receiving, the confidence and hope it instills within them touches every part of their lives. A lot of these artists... View Details

28 May 2019
News

INK: Maker’s Manual

Since cofounding the online product discovery platform The Grommet in 2008, Jules Pieri (MBA 1986) has enjoyed a front-row seat to the launch of 3,000 consumer products—including household names like Fitbit, SodaStream, and S’well. From... View Details

Keywords: Jen McFarland Flint

10 Mar 2021
News

Next Normal

thanking employees (and other peer-to-peer expressions of appreciation) served as an empowering force to boost engagement. In remote work especially, managers don’t always witness the positive contributions that people make. Peers do.... View Details

23 Mar 2020
News

Signal Boost

that women and children would be hurt in traffic by exiting from the left side. Lara, then a manager of product strategy for Chrysler and the mother of an infant daughter, spoke up. “First of all, we park in parking lots, not traffic.... View Details

01 Apr 1998
News

Plunging Into the Net

and more cases, of doing business. As millions of individuals and organizations stake out positions on the Information Highway with Web sites, the nature of business is changing. "The Internet provides new ways to do old things," says HBS... View Details

01 Oct 1999
News

A Message from Dean Clark

acclaimed books, cases, course modules, and interactive materials, has established a solid leadership position in distance learning efforts. Today, advances in technology are allowing the School to further extend its reach in ways never... View Details

01 Dec 2011
News

Making the Case for Leadership

technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details

01 Jan 2005
News

Nancy M. Barry, MBA 1975

savings, and insurance products. Together, WWB and the leaders in its network work with policymakers to create financial systems for the needy majority in their regions. Barry joined WWB as president in 1990 after fifteen years in top View Details

01 Oct 1997
News

Meeting the Challenges of Third-World Development

Nations Operation in Somalia and was stationed in Mogadishu. A year after graduation, she accepted a six-month position as director of enterprise development in Tanzania with an international nongovernmental organization called... View Details

29 Mar 2023
News

Supporting Earthquake Victims in Turkey and Syria

in the area. The product had been in development for years prior to the disaster, says Polatoğlu, developed to address a rise in natural disaster–related emergencies caused by climate change. “Moreover, we have designed a special... View Details

15 Dec 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details

Keywords: Publishing Industries (except Internet); Information

07 Sep 2021
News

Green House

achieve net-zero-energy demand by pairing ultra-low energy use with solar panels for energy production. But Harper’s home goes even further than that select group—achieving net-positive-energy production—because the house uses so little energy that the solar View Details

15 Jan 2020
News

The Business of Access

position at San Mateo–based Shelter Network, which needed her skills to research and implement its merger with another homelessness service provider, InnVision, in Santa Clara. InnVision’s business model was to charge homeless people for... View Details

Keywords: Maureen Harmon

12 Feb 2016
News

Creating Common Ground in Communities of Conflict

helped create tens of thousands of products representing more than 150 countries. The designers share in the revenues and the company offers literacy programming to its manufacturers. “For me, what I wanted to do the most is question how... View Details

Keywords: Jill Radsken

01 Jun 2020
News

Post-Office

start seeing the strategic benefits of remote work? Prashanth Chandrasekar: There’s actually been, in some ways, a rise in productivity because people are able to focus and be very efficient with their time. We have not seen any kind of... View Details

Keywords: Dan Morrell; Remote work; COVID-19; Management of Companies and Enterprises; Management

01 Dec 2004
News

Retirement's Changing Face

to balance my life,” he states. “I’ve reallocated, just as you would an investment portfolio.” Snoey’s most recent position was at Harley-Davidson, where he was president and COO of the company’s Transportation Vehicles Division and a... View Details

Keywords: Personal Services

04 Sep 2019
News

Clicks and Mortar

gotten used to as consumers. Antonio Moreno: People still like going to a physical store to have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Sep 2008
News

The Levitt Brand

skill,” wrote Levitt, citing the railroads as one example of a business that lost its way. “They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

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