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Show Results For
- All HBS Web
(1,091)
- People (3)
- News (276)
- Research (559)
- Events (6)
- Multimedia (2)
- Faculty Publications (165)
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- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The... View Details
Keywords: by Martha Lagace
- 28 Feb 2017
- First Look
First Look at New Research, February 28
2017 Advancing Organizational Theory in a Complex World Getting Started with Ambidexterity By: Binns, Andrew, and Michael Tushman Abstract—This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and... View Details
Keywords: Sean Silverthorne
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true of Levitt's work,... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
Naik’s images with household income levels for some 2,400 blocks, provided by the city online. “The incomes act as labels for the images, and then the machine learns the association between how the features relate to those incomes,” says... View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
Software giant Microsoft is launching the Windows 8 version of its operating system this week, and suffice it to say that it's radically different from Windows 7. The familiar Start button and menu are gone, for example, replaced by a series of large, colorful tiles.... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
specific customer groups either are overserved or are unsatisfied nonconsumers. Overserved customers consume a product or service but don't need all its features or functionality. Three specific indicators... View Details
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
for CEO Tim Cook. Responses to this month’s column provided a range of advice that centered around whether or not product security is as important as some other features of the Company’s strategy. Since the... View Details
- 23 Dec 2014
- Research & Ideas
The Founder of Modern Venture Capital
creation of new products for the welfare of American soldiers. For decades, as president of American Research & Development Corporation, an early venture capital firm founded in 1946, he fostered the development of startup companies... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
the end is better products and services. According to Bob DeNoble, "... information is a tool to help get the real work done. It enables us to produce food, clothing, and shelter, run our transportation and banking systems, and keep... View Details
Keywords: by James Heskett
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
product design features to foster reuse and recycling of components and materials. The framework also addresses policy elements that can significantly affect the cost efficiency and occupational safety... View Details
- 12 Oct 1999
- Research & Ideas
Throwing Your Opponent: Strategies for the Internet Age
with Microsoft (The Free Press), Yoffie and Michael A. Cusumano of MIT's Sloan School of Management use this high-tech confrontation to outline a comprehensive approach to strategy in the ultracompetitive environment created by the Internet. Warp-speed cycle time is... View Details
Keywords: by Daniel Penrice
- 30 Aug 2006
- Op-Ed
The Compensation Game
Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana