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Show Results For
- All HBS Web
(1,076)
- People (3)
- News (271)
- Research (559)
- Events (5)
- Multimedia (2)
- Faculty Publications (165)
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- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
negative productivity effects of WFA, due to a lack of learning from co-located peers and increased coordination costs. We study the effects of WFA on productivity at the United States Patent and Trademark... View Details
Keywords: Dina Gerdeman
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the production of a program ... With YouTube, Facebook,... View Details
- 06 Nov 2012
- First Look
First Look: November 6
financial products and services. I show that these grants are being litigated at a rate 27 to 39 times greater than that of patents as a whole. The patents being litigated are disproportionately those issued to individuals and to smaller,... View Details
Keywords: Sean Silverthorne
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
the alternative is liquidation. In other words, Chapter 11 assumes, at least initially, that a live business—one that sells products and services to customers, employs people, invests and grows and innovates—is worth more than a dead... View Details
- 20 Dec 2011
- First Look
First Look: December 20
innovation in open systems is an important trend in the modern global economy. In general, distributed innovation is made possible by the modularity of the underlying product or process. But despite the documented technical benefits of... View Details
Keywords: Carmen Nobel
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
mine]. Our research found that customers can scarcely imagine how to create uncontested market space. Their insight also tends toward the familiar 'offer me more for less.' And what customers typically want 'more' of are those product and... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Few would argue that detergent is about as dull a product as might exist. Yet the odyssey of laundry soap and dishwashing liquid in Europe, according to two presenters, shines a streak of sunlight on some of the messier issues of... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
SolStock As of this July, what do Isaac Newton, Charles Darwin, and Associate Professor Ethan Bernstein have in common? They’ve all published in Philosophical Transactions of the Royal Society B. Bernstein’s new paper, The Impact of the ‘Open’ Workspace on Human... View Details
Keywords: Re: Ethan S. Bernstein
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
Entrepreneur-in-Residence Eric Ries, lean start-up thinking entails launching as quickly as possible with a "minimum viable product," a bare-bones creation that includes just enough features to allow for useful feedback from... View Details
- 23 Jun 2021
- Research & Ideas
One More Way the Startup World Hampers Women Entrepreneurs
worse overall. Koning and his colleagues, however, used a clever technique to test that assumption. Product Hunt sends out a daily newsletter, in which it features previously launched products. The... View Details
Keywords: by Michael Blanding
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
encountered across many buying contexts. Companies that are not particularly competitive on the focal dimensions (the toy in my example) might benefit from this effect if they can feature good deals on secondary features. But companies... View Details
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
important extreme features figure into the decisions other people make. “You see someone choose an option with an extreme feature and you think that must have been the most important View Details
Keywords: by Dina Gerdeman
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
best combination of features such as speed, size, and cost. CB: But there's a danger in this paradise if you're a modular system designer. Anyone who knows the design rules can create a module that works within your system—something we... View Details
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
floor drain (-6 percent). Interest in the product was much less when the promotional materials featured a black individual: 3 percent said they would consider the product when... View Details
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
market where customers are being overserved by the prevailing offerings. The concept of "overshooting" suggests that companies try to keep prices and margins high by developing products with many more View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details