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Show Results For
- All HBS Web
(545)
- News (68)
- Research (419)
- Events (8)
- Multimedia (1)
- Faculty Publications (157)
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills... View Details
- Profile
Ed Rogers
business ideas; it’s not a matter of how deeply you believe in this differentiating factor, but of how effectively you communicate that differentiation to your customers. Our team is launching a... View Details
- 30 Jul 2008
- Op-Ed
Why the U.S. Should Encourage FDI
FDI to the United States has averaged 4.3 percent while the average for outbound FDI from the United States has been 12.1 percent. Second, this remarkable return differential doesn't reflect a more general View Details
Keywords: by Mihir A. Desai
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- Profile
Yaping Wang
business lens to make recommendations for leadership: planning road maps, choosing products for development, differentiating and positioning the brand. As a manager, there is so much to learn in order to... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to... View Details
Keywords: by Cynthia Churchwell
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
sheer number of Americans promotes an attention to individual differentiation that is less prevalent in more conformist and homogeneous societies. Among 300 million curious consumers, it is possible for almost any innovation to find a... View Details
Keywords: by John Quelch
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the... View Details
Keywords: Dan Morrell
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
product management, and customer solutions teams. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS? Medallia connects with HBS talent in a number of different ways. This year we look... View Details
Keywords: Technology
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Reinhardt called this a cautionary tale about the risks of differentiating your product in the marketplace. For differentiation to make business sense, he said, you need a... View Details
Keywords: by Martha Lagace
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
than product categories, the key element to consider is the product life cycle and the stage at which you are in the differentiation game. When innovation and View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others.... View Details
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
marketplace? A: The Codecademy team focused on a superior product experience for their customers. This focus on product experience and design is a critical element for companies trying to View Details
- 22 Sep 2009
- First Look
First Look: September 22
show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into View Details
Keywords: Julia Hanna
- Web
Multimedia Development | Information Technology
Multimedia Development Blending technology, storytelling, and the HBS case method About Us Meet the team, take a peek behind the scenes, and hear more about the impact of our work. Catalog of Products Browse our catalog of media-enhanced... View Details
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
Just as we saw with the securities industry, entrepreneurs will respond to the unleashing of consumer demands with clearly differentiated products featuring various combinations of benefits, levels of... View Details
Keywords: by Regina E. Herzlinger
- 01 Jun 2008
- News
America the Difficult
has been 12.1 percent. Second, this remarkable return differential doesn’t reflect a more general differential in investment returns. During this same period, the equity markets in the United States... View Details