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Show Results For
- All HBS Web
(559)
- News (71)
- Research (429)
- Events (9)
- Multimedia (1)
- Faculty Publications (167)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 12 Mar 2024
- Blog Post
IFC India: Electric Mobility in India
pronounced push for EV requirements and a shorter payback cycle help expedite Log9's adoption and product expansion. Additionally, large domestic incumbents producing competitive batteries focus on the personal mobility sector, leaving... View Details
- 01 Feb 1998
- News
New Releases
The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated... View Details
Keywords: Judith A. Ross
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and... View Details
Keywords: Retail
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
improve their automated product recommendations. These recommendations are often presented as ''inspired by your browsing history'' or ''recommended for you,'' and help consumers discover new products or... View Details
- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details
- Profile
Ed Rogers
business ideas; it’s not a matter of how deeply you believe in this differentiating factor, but of how effectively you communicate that differentiation to your customers. Our team is launching a... View Details
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
products once on the market. Longer term, the United States will clearly only become more diverse, with highly differentiated expectations for products and dissimilar... View Details
- 30 Jul 2008
- Op-Ed
Why the U.S. Should Encourage FDI
FDI to the United States has averaged 4.3 percent while the average for outbound FDI from the United States has been 12.1 percent. Second, this remarkable return differential doesn't reflect a more general View Details
Keywords: by Mihir A. Desai
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
than product categories, the key element to consider is the product life cycle and the stage at which you are in the differentiation game. When innovation and View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the... View Details
Keywords: Dan Morrell
- 22 Sep 2009
- First Look
First Look: September 22
show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
marketplace? A: The Codecademy team focused on a superior product experience for their customers. This focus on product experience and design is a critical element for companies trying to View Details
- Web
Multimedia Development | Information Technology
Multimedia Development Blending technology, storytelling, and the HBS case method About Us Meet the team, take a peek behind the scenes, and hear more about the impact of our work. Catalog of Products Browse our catalog of media-enhanced... View Details
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
Keywords: by Julie Jette