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Show Results For
- All HBS Web
(662)
- News (184)
- Research (175)
- Multimedia (2)
- Faculty Publications (93)
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine production affordable and profitable. Due to his efforts, Munsey’s... View Details
Keywords: Publishing & Print Media
James H. McGraw
McGraw was the founder of both the magazine and book publishing empire. The firm originally specialized in publications for the technical field, but soon expanded into other disciplines, such as textbooks for colleges and high schools. McGraw publications have become... View Details
Keywords: Publishing & Print Media
Robert R. McCormick
When McCormick inherited The Chicago Tribune from his uncle, it had less than 200,000 subscribers, was the third largest newspaper in Chicago, and was barely surviving. McCormick helped place the paper on solid financial ground even acquiring timber land in Canada to... View Details
Keywords: Publishing & Print Media
William F. Kerby
Kerby was responsible for building the Wall Street Journal into the second largest national newspaper in the Unites States with a circulation in excess of 2 million. He championed the company’s diversification from a one-newspaper journal into a worldwide publishing... View Details
Keywords: Publishing & Print Media
Frank Batten
Batten took the helm of his family’s newspaper empire in the late sixties and continued to enhance its scale and scope over three decades, yet his greatest achievement was the launch of a phenomenally successful cable channel. In 1982, Batten launched The Weather... View Details
Keywords: Publishing & Print Media
Christine A. Hefner
The daughter of Playboy founder Hugh M. Hefner, Christine was responsible for the elimination of the company’s massive debt and the dramatic restructuring of the organization. Hefner eliminated a number of money losing ventures and invested heavily in cable television... View Details
Keywords: Publishing & Print Media
Walter D. Fuller
Fuller successfully stepped into Cyrus Curtis’ role and led the publishing company through 25 years of top level financial performance. He expanded the base of the company’s publications – most notably, the Saturday Evening Post – and achieved significant growth in the... View Details
Keywords: Publishing & Print Media
Frank N. Doubleday
Doubleday founded one of the most successful and enduring publishing companies in the United States. He acquired a series of specialty publishing companies including Garden City Publishing Company, Doran Book Shops, and the Crime Club. Doubleday was most known for his... View Details
Keywords: Publishing & Print Media
Cyrus H. K. Curtis
Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target advertising, and utilizing well-known... View Details
Keywords: Publishing & Print Media
Helen K. Copley
Copley took over the struggling California-based newspaper empire when her husband died in 1973. She sold a number of unprofitable divisions, streamlined the company’s flagship operations, expanded coverage on a variety of issues, and returned the organization to... View Details
Keywords: Publishing & Print Media
Paul R. Andrews
Starting as a college textbook salesman in 1935, Andrews rose through the ranks of Prentice-Hall to become its CEO in 1965. During his tenure, the company produced exceptional financial returns and its distribution operations were expanded to accommodate the shipment... View Details
Keywords: Publishing & Print Media
Wilton D. Cole
Cole radically transformed the publishing company by selling the struggling magazine division in 1956, which, at the time, represented over 50% of the firm’s revenues. Through a series of targeted acquisitions and internal investment, Cole more than doubled the... View Details
Keywords: Publishing & Print Media
- Web
Site Credits | Baker Library | Bloomberg Center | Harvard Business School
Library Imaging Services A-V Production Northern Light Productions Printing Kirkwood Printing Lenders to the Exhibition Calumet Regional Archives, Indiana University Northwest University of North Carolina at... View Details
- Web
Site Credits - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
Big Ring Design Production management: Ben Dubrovsky and Sarah Jane Gilbert, Baker Library Information Products Digital Photography: Julia Featheringill and Mary Kocol, Imaging Services, Harvard College Library Exhibit Design: Chris Danemayer, proun Design View Details
- Web
Art Nature Business
wander through the primordial forest and come upon the sublime vision: the Golden Archway!" JAMES CASEBERE Flooded Hallway , 1998–1999 Dye destruction print Schwartz Art Collection, Harvard Business School, 2003.5 © 2020 James... View Details
John A. Young
Marking the exit of H-P founders Bill Hewlett and David Packard, Young’s rise to CEO came at a time when H-P was enjoying a resurgence of growth. Under Young’s leadership, H-P continued the success of the HP-3000 computer, which was popular with manufacturing plants,... View Details
Keywords: Computers & Electronics
- 08 Oct 2014
- News
Making a Difference
Print this PDF, write your message, snap your high-res photo, and share it on Twitter (@HBSalumni) or Instagram using the hashtag #HBSMakingADifference. Be sure to tell us your name, program, and graduation year. Follow @HBSAlumni on... View Details
Keywords: The Harvard Campaign
- Web
Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
olvwork490187 Margaret Bourke-White. George Washington Bridge, ca. 1934. olvwork490064 As photography became more firmly established as the medium of choice for print advertising, the boundaries between fine art and commercial photography... View Details
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Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Modernist Culture in America. American Quarterly 39, no. 1 (Spring 1987): 136. http://www.adcglobal.org/adc/history/ The High Art of Photographic Advertisement Introduction The Exhibition Photography and Print Advertising Pictorial... View Details
- 01 Dec 2001
- News
BOOK: Ruling the Waves
rules (legal strictures, backed by enforcement). While she begins by discussing the impact of developments such as the printing press and ocean navigation, Spar focuses on the communications technologies of the last two centuries. She... View Details