Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (5,091) Arrow Down
Filter Results: (5,091) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,091)
    • People  (2)
    • News  (900)
    • Research  (3,720)
    • Events  (40)
    • Multimedia  (44)
  • Faculty Publications  (2,617)

Show Results For

  • All HBS Web  (5,091)
    • People  (2)
    • News  (900)
    • Research  (3,720)
    • Events  (40)
    • Multimedia  (44)
  • Faculty Publications  (2,617)
← Page 16 of 5,091 Results →
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • Fast Answer

Options: Basics for finding price data

An option is a financial derivative contract that essentially bestows the right to buy (call) or sell (put) a given security at a specified price (the strike or exercise price) at (or before) a specified date (the expiration date). For... View Details
  • March – April 2008
  • Article

Attention Arousal through Price Partitioning

By: Luc Wathieu and Marco Bertini
Citation
Find at Harvard
Related
Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
  • Article

When Customers Help Set Prices

By: Marco Bertini and Oded Koenigsberg
Citation
Find at Harvard
Related
Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
  • August 2020 (Revised October 2020)
  • Case

Rapid7: The Price of Principle

By: Lauren H. Cohen and Spencer C. N. Hagist
Citation
Educators
Purchase
Related
Cohen, Lauren H., and Spencer C. N. Hagist. "Rapid7: The Price of Principle." Harvard Business School Case 221-021, August 2020. (Revised October 2020.)
  • 2019
  • Chapter

Pricing Mechanisms in Online Markets

By: Chiara Farronato
Citation
Read Now
Related
Farronato, Chiara. "Pricing Mechanisms in Online Markets." In The New Palgrave Dictionary of Economics. Living edition, edited by Matias Vernengo, Esteban Perez Caldentey, and Barkley J. Rosser Jr.. London: Palgrave Macmillan, 2019.
  • November 1990 (Revised July 1991)
  • Case

PPM Systems, Inc.: Resource Pricing

Citation
Find at Harvard
Related
Eckstein, Jonathan. "PPM Systems, Inc.: Resource Pricing." Harvard Business School Case 191-079, November 1990. (Revised July 1991.)
  • Article

Accounting Changes and Stock Prices

By: Robert S. Kaplan and Richard Roll
Keywords: Stocks; Accounting
Citation
Find at Harvard
Related
Kaplan, Robert S., and Richard Roll. "Accounting Changes and Stock Prices." Financial Analysts Journal (January–February 1973): 48–53.
  • July 1993 (Revised May 1994)
  • Supplement

American Airlines' Value Pricing (B)

By: Alvin J. Silk
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Citation
Purchase
Related
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
  • 2008
  • Working Paper

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Consumer Behavior; Emotions
Citation
Read Now
Related
Rotemberg, Julio J. "Behavioral Aspects of Price Setting, and Their Policy Implications." NBER Working Paper Series, No. 13754, February 2008.
  • 2022
  • Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details
Citation
Register to Read
Related
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." NBER Working Paper Series, No. 30278, July 2022.
  • Spring 2013
  • Article

Accounting Quality, Stock Price Delay, and Future Stock Returns

By: Jeffrey Callen, Mozaffar N. Khan and Hai Lu
In frictionless capital markets with complete information and rational investors, stock prices adjust to new information instantaneously and completely. However, a substantial body of research studies information imperfections such as asymmetric information and... View Details
Keywords: Quality; Price; Stocks; Asset Pricing; Accounting
Citation
Find at Harvard
Related
Callen, Jeffrey, Mozaffar N. Khan, and Hai Lu. "Accounting Quality, Stock Price Delay, and Future Stock Returns." Contemporary Accounting Research 30, no. 1 (Spring 2013): 269–295.
  • 04 May 2011
  • News

Pain from increased gas prices is mostly mental

  • Research Summary

Performance Pricing and Business Strategy

By: Frank V. Cespedes
This research focuses on companies that have sustained high willingness-to-pay over diverse market conditions, including economic slumps. It examines how firms identify, articulate, and communicate value to selected customer groups and the organizational implications,... View Details
  • October 1990 (Revised July 1991)
  • Case

T. Rowe Price Associates, Inc.

By: Andre F. Perold
Keywords: Financial Services Industry
Citation
Find at Harvard
Related
Perold, Andre F. "T. Rowe Price Associates, Inc." Harvard Business School Case 291-006, October 1990. (Revised July 1991.)
  • Article

How Apple Gamed App Pricing

By: Scott Duke Kominers
Citation
Read Now
Related
Kominers, Scott Duke. "How Apple Gamed App Pricing." Bloomberg Opinion (December 11, 2018).
  • May 1993 (Revised July 1994)
  • Case

P&G and Everyday Low Prices

By: Stephen A. Greyser
Keywords: Product Marketing
Citation
Find at Harvard
Related
Greyser, Stephen A. "P&G and Everyday Low Prices." Harvard Business School Case 593-108, May 1993. (Revised July 1994.)
  • Article

In Defense of Price Promotion

By: Paul Farris and John A. Quelch
Citation
Find at Harvard
Related
Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.
  • December 12, 2023
  • Article

Prices for Common Services at Quaternary vs Nonquaternary Hospitals

By: Brandon W. Yan, Maximilian J. Pany and Leemore S. Dafny
Using commercial health insurance claims data from 2017-2019, we assessed whether quaternary hospitals charged higher prices for common, unspecialized services also offered by nonquaternary hospitals. We found quaternary-hospital price premiums of 8.2 percent, on... View Details
Keywords: Price; Health Care and Treatment; Insurance; Markets; Health Industry
Citation
Find at Harvard
Purchase
Related
Yan, Brandon W., Maximilian J. Pany, and Leemore S. Dafny. "Prices for Common Services at Quaternary vs Nonquaternary Hospitals." JAMA, the Journal of the American Medical Association 330, no. 22 (December 12, 2023): 2211–2213.
  • February 2024
  • Teaching Note

SenseAim Technologies: Pricing to Win

By: Elie Ofek
Teaching Note for HBS Case No. 521-049. View Details
Citation
Purchase
Related
Ofek, Elie. "SenseAim Technologies: Pricing to Win." Harvard Business School Teaching Note 524-069, February 2024.
  • ←
  • 16
  • 17
  • …
  • 254
  • 255
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.