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September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

November 2007
Case

Differences at Work: Alex (A)

By: Sandra J. Sucher and Rachel Gordon

At an interview for his dream job, Alex has been asked an inappropriate question by the interviewer. How will Alex handle the situation? Should he accept the position is offered? View Details

Keywords: Prejudice and Bias; Behavior; Job Interviews; Ethics; Human Resources; Diversity; Power and Influence

28 Oct 2008
First Look

First Look: October 28, 2008

appearance of prejudice during social interaction is to avoid talking about race, or even acknowledging racial difference. Four experiments involving a dyadic task investigated antecedents and consequences of this tendency. Observed... View Details

Keywords: Martha Lagace

2008
Working Paper

Hiring Cheerleaders: Board Appointments of 'Independent' Directors

By: Lauren Cohen, Andrea Frazzini and Christopher J. Malloy

We test the hypothesis that firms appoint independent directors who are overly sympathetic to management, while still technically independent according to regulatory definitions. We explore a subset of independent directors for whom we have detailed, micro-level data... View Details

Keywords: Competency and Skills; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Managerial Roles; Prejudice and Bias

March 2024
Case

Unintended Consequences of Algorithmic Personalization

By: Eva Ascarza and Ayelet Israeli

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

2012
Working Paper

When Performance Trumps Gender Bias: Joint versus Separate Evaluation

By: Iris Bohnet, Alexandra van Geen and Max H. Bazerman

We examine a new intervention to overcome gender biases in hiring, promotion, and job assignments: an "evaluation nudge," in which people are evaluated jointly rather than separately regarding their future performance. Evaluators are more likely to focus on individual... View Details

Keywords: Prejudice and Bias; Selection and Staffing; Behavior; Groups and Teams; Decision Making; Performance Evaluation; Gender

2010
Working Paper

Valuation When Cash Flow Forecasts Are Biased

By: Richard S. Ruback

This paper focuses adaptations to the discount cash flow (DCF) method when valuing forecasted cash flows that are biased measures of expected cash flows. I imagine a simple setting where the expected cash flows equal the forecasted cash flows plus an omitted downside.... View Details

Keywords: Forecasting and Prediction; Cash Flow; Cost of Capital; Performance Expectations; Prejudice and Bias; Valuation

April 2025
Article

The Impact of Minority Representation at Mortgage Lenders

By: W. Scott Frame, Ruidi Huang, Erica Jiang, Yeonjoon Lee, Will Liu, Erik J. Mayer and Adi Sunderam

We study links between the labor market for loan officers and access to mortgage credit. Using novel data matching the (near) universe of mortgage applications to loan officers, we find that minorities are significantly underrepresented among loan officers. Minority... View Details

Keywords: Household Finance; Demographic Economics; Financial Institutions; Diversity; Prejudice and Bias; Mortgages; Personal Finance

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March 2014
Teaching Note

Uptake of Rapid Diagnostic Tests: A Development Challenge

By: Nava Ashraf, Andrew Boozary and Kristin Johnson

Keywords: Developing Countries and Economies; Health Pandemics; Technology; Health Care and Treatment; Policy; Behavior; Prejudice and Bias; Zambia

February 1975 (Revised April 2002)
Case

Elizabeth Best (A)

By: Wickham Skinner and Ardis Burst

New political appointee with years of volunteer experience takes over highly responsible job in state government and is met with bureaucratic resistance. View Details

Keywords: Government Administration; Organizational Structure; Attitudes; Groups and Teams; Human Resources; Jobs and Positions; Prejudice and Bias; Public Administration Industry

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States

February 2023
Teaching Note

Colette Phillips and GetKonnected: Creating Inclusive Ecosystems

By: Rosabeth M. Kanter and Ai-Ling Jamila Malone

Teaching Note for HBS Case No. 323-035. View Details

2021
Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer

This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details

Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India

November, 2016
Article

Fixing Discrimination in Online Marketplaces

By: Ray Fisman and Michael Luca

Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details

Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender

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2006
Chapter

Stereotype Content and Relative Group Status Across Cultures

By: S.T. Fiske and A.J.C. Cuddy

Keywords: Cross-Cultural and Cross-Border Issues; Prejudice and Bias; Status and Position; Groups and Teams

July 1977
Article

Social Roles, Social Control and Biases in Social Perception Processes

By: L. D. Ross, T. M. Amabile and J. Steinmetz

To make accurate social judgments, an individual must both recognize and adequately correct for the self-presentation advantages or disadvantages conferred upon actors by their social roles. Two experiments using 120 undergraduates examined social perceptions formed... View Details

Keywords: Perception; Prejudice and Bias; Social Psychology; Judgments; Power and Influence; Status and Position; Situation or Environment

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Article

Stereotype Content Model across Cultures: Universal Similarities and Some Differences

By: A.J.C. Cuddy, S.T. Fiske, V.S.Y. Kwan, P. Glick, S. Demoulin, J. Ph. Leyens and M.H. Bond

The stereotype content model (SCM; Fiske, Cuddy, Glick, & Xu, 2002) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups' similarities and... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Relationships; Groups and Teams; Prejudice and Bias; Culture; Societal Protocols; East Asia; Europe

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January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation

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06 Aug 2024
Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

Immigration will be a central issue in the upcoming US presidential election, just as it motivated the recent snap elections in France. After all, the number of migrants rose 27 percent to 281 million globally in 2020, compared with 2010, according to United Nations... View Details

Keywords: by Marco Tabellini

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