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Show Results For
- All HBS Web
(8,742)
- People (27)
- News (2,306)
- Research (4,957)
- Events (52)
- Multimedia (182)
- Faculty Publications (3,115)
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details
- 17 Feb 2016
- News
The Power of Art
The New York Times checked in with for-profit art broker Artlifting. The young company, which represents homeless and disabled artists, now has seven employees and works with more than 70 artists in eight... View Details
- September 2000
- Case
Renaming Computer Power Group
Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Renaming Computer Power Group." Harvard Business School Case 501-007, September 2000.
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the View Details
Keywords: April White
- Nov 08 2018
- Testimonial
The Power of Civility
- 23 Feb 2017
- News
The power — and the fear — of knowing your cancer genome
- 2011
- White Paper
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
- 01 Jan 2013
- News
The Power of Peers
- 17 May 2017
- News
Can psychology influence the way we recycle?
- 2003
- Conference Paper
Founder Power and Pay for Outcomes: Cash Compensation and the Entrepreneur
By: Noam Wasserman
- 09 Aug 2011
- News
The Power of Progress
- 2018
- Chapter
Firms in Firmament: Hydrocarbons and the Circulation of Power
By: Rawi Abdelal
Abdelal, Rawi. "Firms in Firmament: Hydrocarbons and the Circulation of Power." In Protean Power: Exploring the Uncertain and Unexpected in World Politics, edited by Peter J. Katzenstein and Lucia A. Seybert, 147–165. Cambridge Studies in International Relations. Cambridge, UK: Cambridge University Press, 2018.
- Article
Power to the People
By: Eric D. Werker
Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details
Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India
Werker, Eric D. "Power to the People." Foreign Policy, no. 169 (November–December 2008).
- January 2014 (Revised March 2015)
- Technical Note
The Market Power of Platform-Mediated Networks
By: Benjamin Edelman
This note provides criteria to evaluate the power of a platform-mediated network. For a company considering building such a network or an investor considering funding such an effort, this analysis reveals the scope and desirability of the opportunity. Meanwhile, for a... View Details
Keywords: Intermediaries; Platforms; Platform Strategy; Business Model; Agreements and Arrangements; Distribution Channels; Networks; Technology Platform; Telecommunications Industry; Travel Industry; Financial Services Industry
Edelman, Benjamin. "The Market Power of Platform-Mediated Networks." Harvard Business School Technical Note 914-029, January 2014. (Revised March 2015.) (request a courtesy copy.)
- 01 Jun 2009
- News
The Power of Prayer
These days, getting money and housing together is a tricky issue. So there was good news from Florida, one of the hardest hit real-estate markets, when the Miami-area chapter of the Collective Banking Group (CBG) renewed its partnership... View Details
Keywords: Real Estate
- 10 Jan 2011
- News
Verizon, the iPhone, and the Power of Second Chances
- 27 Oct 2014
- News
The power of peers
- 2025
- Working Paper
Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups
By: Brian K. Baik and Albert Shin
We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
Baik, Brian K., and Albert Shin. "Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups." Harvard Business School Working Paper, No. 24-073, May 2024. (Revised April 2025.)