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  • 12 Dec 2018
  • News

Lesson Plan

on Iraq. For the Japanese in the room, it’s a sobering reminder of how war, and its aftermath, can affect a country and its people for decades. For the American, it indicates a clear need for political change. When her two-year commitment... View Details
Keywords: Julia Hanna; photographed by Chris Sorensen
  • 21 Jun 2011
  • First Look

First Look: June 21

Standard Setters in Standard Setting Authors: Abigail M. Allen and Karthik Ramanna Abstract We investigate the idiosyncratic influence of standard setters in standard setting. In particular, we examine how FASB members' and SEC commissioners' length of tenure, past... View Details
Keywords: Sean Silverthorne
  • 12 Jun 2012
  • First Look

First Look: June 12

partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207020 Li Ning-Anything Is Possible Harvard Business School Case 507-024 A leading sporting goods company in China competes aggressively against global brands Nike and Adidas,... View Details
Keywords: Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • News

Read All About It!

and children. But part of the transition, which continues into our own time, has been political and social. From the Boston Tea Party to the civil rights boycotts, consumers have used their buying power to express dissatisfaction with the... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

the current review integrates multiple streams of research relevant to brokerage and brokering—including those on structural holes, organizational innovation, boundary spanning, social and political skill, workplace gossip, third-party... View Details
Keywords: Dina Gerdeman
  • 20 Nov 2012
  • First Look

First Look: November 20

Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social, and political concerns. Could China... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

examines media and content choices by each candidate and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008. Purchase the case:... View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • News

The Year in Ideas 2015

large food brands have earned accolades for recent decisions to eliminate GMOs from their supply chain. It was into this market that Haven Baker (MBA 2009), Simplot’s VP of plant sciences, launched the first direct-to-consumer produce... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 20 May 2008
  • First Look

First Look: May 20, 2008

Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and Patel is worried that the... View Details
Keywords: Martha Lagace
  • Web

Past Issues - Alumni

Connecticut—and developing an impact model for transforming communities Patch Work How John Jameson (MBA 1991) and Winning Connections harnessed the enduring political power of a phone call Complete Table of Contents December 2024 Back at... View Details
  • 05 Jun 2012
  • First Look

First Look: June 5

professional and political characteristics of FASB members and SEC commissioners predict the accounting "reliability" and "relevance" of proposed standards. Notably, we find FASB members with backgrounds in financial... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

and Sugata Roychowdhury Abstract We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that politically... View Details
Keywords: Martha Lagace
  • Web

Impact Stories - Business & Environment

policies, customer preferences, pure economics, and a whole slew of technology developments are shaping the industry." Carter Roberts MBA 1988 | The Business of Perspective “A combination of political courage, technological innovation,... View Details
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details
Keywords: Sean Silverthorne