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08 Nov 2016
First Look

November 8, 2016

Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details

Keywords: Sean Silverthorne

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

firm-driven communication using the brand, my definition of advertising, still has a place for many, many companies. They should track consumer-to-consumer communication, i.e. word-of-mouth, but in some cases with word-of-mouth there’s... View Details

Keywords: by Brian Kenny; Advertising; Travel

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details

Keywords: by Martha Lagace

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

15 Sep 2009
First Look

First Look: September 15

business with a good technology and customer order book but no place to "fit" within the parent corporation. This case complements 609-043, "Intel NBI: Intel Corporation's New Business Initiatives (A)," and 609-102,... View Details

Keywords: Martha Lagace

20 Nov 2012
First Look

First Look: November 20

Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details

Keywords: Sean Silverthorne