Publications

2005
Chapter

Learning for Leadership: The 'Engineering' and 'Clinical' Approaches

Meaningful leadership development requires a deeper and more fundamental approach than is usually deployed in university classrooms and corporate training centers. It needs to incorporate difficult emotions and unconscious forces, and provide a safe place for their... View Details

Keywords: Leadership Development; Behavior; Cognition and Thinking; Emotions

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January 1997 (Revised October 1997)
Case

Guaranty Trust Bank Plc. Nigeria

A new bank rose from nothing to sixth place in Nigeria by turning its back on traditional practices (corruption, bribery, political favoritism) and adopting policies of high integrity and high employee involvement. They said it couldn't be done, but it was. The... View Details

Keywords: Ethics; Success; Banks and Banking; Banking Industry; Nigeria

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October 1993 (Revised July 1997)
Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins

AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details

Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry

18 Feb 2015
News

Reinvent Your Sales Process While Still Hitting Your Numbers

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

09 Feb 2019
News

Is Jeff Bezos untouchable now that he's taking on National Enquirer?

January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

11 Oct 2021
News

Nobel Winners Found Economic Experiments in the Real World

02 Aug 2016
News

Why Corporate America Is Leaving the Suburbs for the City

February 2023 (Revised May 2023)
Case

CalPERS Private Equity 2.0

By: Josh Lerner, John D. Dionne and Alys Ferragamo

Yup Kim, the Head of Investments, Private Equity at the California Public Employees’ Retirement System (CalPERS), reflected on the pension fund’s private equity strategy. In July of 2022, the fund was in the midst of a multi-year turnaround strategy with the goal to... View Details

Keywords: Private Equity; Investment Portfolio; Retirement; Leadership; Strategy; Public Sector

March–April 2019
Article

Operational Transparency: Make Your Processes Visible to Customers and Your Customers Visible to Employees

By: Ryan W. Buell

Conventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the... View Details

Keywords: Operational Transparency; Customers; Services; Operations; Customer Focus and Relationships; Employees; Customer Satisfaction; Behavior; Service Industry

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January 2001 (Revised March 2001)
Case

Range, The (A)

By: Kathleen L. McGinn, Tracy Thompson and Michael Smith

Reveals the potential benefits and pitfalls of reorganization into teams in order to respond to environmental change. Takes place in the newsroom of a metropolitan daily newspaper. Both management and employees struggle to find new balance after a major restructuring... View Details

Keywords: Organizational Change and Adaptation; Groups and Teams; Restructuring; Balance and Stability; Organizational Structure; Business Processes; Journalism and News Industry

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08 May 2019
Blog Post

Top-Notch Talent Begets Top-Notch Talent

When Jamie Cheney (MBA 2007) and Annie Davis (MBA 2007) studied together at Yale for their undergrad and later at HBS for their graduate degrees, they had no idea that they would end up working together – or that this work would be in the human capital space (that is,... View Details

March 1999 (Revised May 1999)
Background Note

Putting Your Finger on Capability

By: Clayton M. Christensen and Tara Donovan

Presents a model or theory about the competence or capability of organizations. Written to help managers be more precise about what the capabilities and disabilities of an organization are, and to be able to put their finger precisely on the place in the organization... View Details

Keywords: Experience and Expertise; Management; Organizations; Theory