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  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
  • 30 Apr 2012
  • Research & Ideas

India’s Ambitious National Identification Program

How do you reach the person on the street?" says Khanna, who was raised in India and still visits the country several times a year. "The case is a pretty dramatic illustration of the difficulties in doing that, but it also makes... View Details
Keywords: by Dina Gerdeman
  • 17 Feb 2003
  • Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal... View Details
Keywords: by Julia Hanna
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

5,760 persons voluntarily opted for hypertension screening and received a single blood pressure measurement. In all, 1,783 (33.6%) screened positive, of whom 1,580 were previously unaware of their diagnosis. Of the 303 that previously had... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

exit is an option? Using a natural experiment owing to the inaccuracy of barrel bombs, we examine the effect of having one's home destroyed on a cluster of attitudes of Syrian refugees in Turkey related to their personal security,... View Details
Keywords: by Sean Silverthorne
  • 09 Dec 2014
  • First Look

First Look: December 9

as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company... View Details
Keywords: Sean Silverthorne
  • 20 May 2008
  • First Look

First Look: May 20, 2008

Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and... View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other... View Details
Keywords: by Christina Pazzanese
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above... View Details
Keywords: Martha Lagace
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

within their company, and it helps them to solidify buy-in among employees for new strategic initiatives. In short, it allows them to build trust through talk. Interactivity: Talk is a two-way affair—an exchange of comments and questions, of musings and mutterings. The... View Details
Keywords: Re: Boris Groysberg
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

funds to buy gifts for friends. To buy a group gift, a person goes on eBay's Group Gifts site, and names a recipient, either by typing the name in directly or by picking the name from the list of his or her Facebook friends. eBay then... View Details
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

checkout counter. Similarly, IBM developed a video camera that could recognize a retailer's best customers as they walked into the store so that salespeople could offer outstanding personalized service. Unfortunately, shoppers felt it was... View Details
Keywords: by Raymond Burke; Retail
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details
Keywords: by Martha Lagace
  • 02 Aug 2021
  • What Do You Think?

Can Companies with Remote Management Succeed?

make more sense for a workforce that is older with fewer obligations (childcare, etc.) outside the office? Does it recognize the social needs of many (not all) humans to relate in person to those with whom we are working? We can ask how... View Details
Keywords: by James Heskett
  • 04 Oct 2016
  • First Look

October 4, 2016

information and instead message to shareholders and analysts something of opposite sign. The data suggest they may be motivated in part by subsequent personal stock-trading opportunities. Publisher's link:... View Details
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

core assets, such as brand reputation or employee morale. In the paper CSR initiatives are explored in three "theatres." Theatre 1 includes activities primarily motivated by charitable instincts, even though they may have potential... View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2013
  • First Look

First Look: November 26

identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner

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