Personal Brand - Publications - Faculty & Research

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

their lives." "More and more, we're seeing consumption being wrapped up in our personal lives and experiences with others," observes Professor Koehn. "Great brands are all about... View Details

Keywords: by Julia Hanna; Consumer Products

Web

Judges - Alumni

with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies,... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

worked on by encouraging employees to develop a personal regime: Exercise at home, meditate, and make sure you reach out and talk to people, even if that socialization takes place virtually, just to make sure employees are happy, mentally... View Details

Keywords: by Dina Gerdeman

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

is. But such an approach is risky, too. Do you really want to position your brand on the side of telling people to work too much? Keinan, an associate professor in the Marketing unit at Harvard Business School, explores the phenomenon in... View Details

Keywords: by Michael Blanding

01 Sep 2003
News

Larry Murphy

a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

I have always been interested in exploring personally and professionally), but that I would have the opportunity to work on the iconic brand Harley-Davidson. Not only that, but I would get the opportunity to... View Details

Web

Why HBS? - Doctoral

300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science... View Details

Web

Frequently Asked Questions | HBS Online

Management Essentials Negotiation Mastery Organizational Leadership Personal Branding Power and Influence for Positive Impact Strategic Financial Analysis Strategy Execution Sustainable Business Strategy... View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

doing poorly and who’s doing well and why. Prepare your people to be brand ambassadors. If a customer isn’t comfortable going to the store yet, the help-desk person she’s chatting with becomes her only... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

of our clients who saw how we managed to overcome the crisis.” —Antonio Madero, Founder, Chairman and CEO of Sanluis Corporation (a leading Mexico-based automotive parts maker) Silverthorne: Was this focus on reputation development pushed by leaders? Did they View Details

Keywords: by Sean Silverthorne

Web

Sustainable Business Strategy Course | HBS Online

More about what you earn Syllabus 3 Modules, 20-25 Hours Download full syllabus 8 hrs Module 1 The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared value.... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details

Keywords: by Dina Gerdeman

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

cautionary tale of what can happen when companies go too far. Acer entered early into the contract manufacturing of personal computers, operating in low-wage Taiwan, and made good money with that arbitrage play. But in the early 1990s, it... View Details

Keywords: by Pankaj Ghemawat

22 Jan 2016
Blog Post

Case Protagonists at HBS

is that the school now has a personal relationship with the case protagonists. They even come to class sometimes! I wouldn’t say that there’s a hard and fast rule for how often protagonists come to class, but it’s pretty frequent. It... View Details

Profile

Wombi Rose

How does a person go from naval engineering to producing high-end greeting cards? For Wombi Rose, MBA 2015, the journey took an important turn in Ho Chi Minh City, Vietnam. "There is no better way to get to know your classmates than... View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

what might lead a brand to try to disguise a price hike.—JMF John, can you give us some historical context to explain this phenomenon? John Gourville: The first instance of shrinkflation that I found was in 1988, when Chock full o’ Nuts... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

February 2020
Case

Leading Change in Talent at L'Oréal

By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney

Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details

Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris

Citation

Educators

Purchase

01 Dec 2022
News

Full Court Press

delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not... View Details

Keywords: Dan Morrell

Publications