Publications

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

November 2012
Case

Teaming at GE Aviation

By: Rakesh Khurana, Jeffrey Polzer, Willy Shih and Eric Baldwin

Describes the challenges and successes encountered by GE's Aviation business in implementing a teaming work structure and culture in plants across its supply chain. GE Aviation leadership had seen dramatic gains in productivity, quality, and worker satisfaction in... View Details

August 1993
Case

Applichem (A) (Abridged)

By: Janice H. Hammond and Gary P. Pisano

Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide... View Details

Keywords: Business or Company Management; Management Practices and Processes; Performance Productivity; Performance Efficiency; Performance Evaluation; Strategy; Judgments; Factories, Labs, and Plants; Business Exit or Shutdown; Chemical Industry

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

24 Sep 2019
Working Paper Summaries

The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry

Keywords: by Young Hou and Dennis Yao; Food & Beverage

Ebehi Iyoha

Ebehi Iyoha is an Assistant Professor in the Entrepreneurial Management Unit at Harvard Business School. Her research interests lie at the intersection of industrial organization and international trade. Using a combination of structural and reduced-form methods,... View Details

March 1994 (Revised May 1994)
Case

Lisa Benton (A)

By: Linda A. Hill

Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details

Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry

22 Feb 2012
News

Employee Happiness Matters More Than You Think

2010
Working Paper

Integrity: A Positive Model That Incorporates the Normative Phenomena of Morality, Ethics, and Legality Abridged

By: Werner H. Erhard, Michael C. Jensen and Steve Zaffron

We present a positive model of integrity that, as we distinguish and define integrity, provides powerful access to increased performance for individuals, groups, organizations, and societies. Our model reveals the causal link between integrity and increased... View Details

Keywords: Trust; Performance Productivity; Information Technology; Knowledge; Moral Sensibility; Opportunities; Competitive Advantage; Legal Liability; Cost vs Benefits

SSRN

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

an entire brand around a particular job-to-be-done. Quite simply, purpose branding involves naming the product after the purpose it serves. Kodak, for example, has seen great success with its FunSaver brand of single-use cameras, which... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products; Consumer Products; Consumer Products

August 2011
Case

Martha Rinaldi: Should She Stay or Should She Go?

By: Linda A. Hill and Mark Renella

Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details

Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details

Keywords: by Kristen Senz

March 2016
Case

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin and Aldo Sesia

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details

Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States

November 2003 (Revised April 2010)
Case

Flextronics International, Ltd.

By: Robert S. Huckman and Gary P. Pisano

Describes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that... View Details

Keywords: Growth and Development Strategy; Product Development; Production; Service Operations; Performance Effectiveness; Electronics Industry; Manufacturing Industry

20 Aug 2019
Working Paper Summaries

Spatial Agglomeration and Superstar Firms: Firm-level Patterns from Europe and US

Keywords: by Laura Alfaro, Maggie X. Chen, and Harald Fadinger

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry

Awards

Fortune Best Books

By: John D. Macomber

Healthy Buildings: How Indoor Spaces Drive Performance and Productivity (Harvard University Press, 2020) with Joseph G. Allen is one of Fortune’s Best Books of 2020. View Details

Sep 2007 - 2007
Conference Presentation

Antecedents of Boundary Spanning in Cross-functional NPD Teams

By: James R. Dillon, Shikhar Sarin and Amy C. Edmondson

Boundary spanning has been shown in prior research to enhance innovativeness and performance of product development teams. In this study, we examine team conditions that foster boundary spanning behavior. We analyze survey data from 207 members of 54 cross-functional... View Details

Keywords: Product Development; Innovation and Invention; Groups and Teams; Behavior; Performance Improvement; Boundaries; Leadership Style; Product; Complexity; Integration; Power and Influence

September 2013 (Revised June 2016)
Case

The Morning Star Company: Self-Management at Work

By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang

Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details

Keywords: Business or Company Management; Motivation and Incentives; Working Conditions; Plant-Based Agribusiness; Food; Management Practices and Processes; Compensation and Benefits; Manufacturing Industry; Agriculture and Agribusiness Industry