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    Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

    Speaker's Box, Journal of Advertising Research
    “Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
    • Article

    Collection, Exploration and Analysis of Crowdfunding Social Networks

    By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh
    Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details
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    • 08 Sep 2020
    • Sharpening Your Skills

    Capitalism Works Better When I Can See What You're Doing

    embarrassing—it can hurt your career. Racism and Digital Design: How Online Platforms Can Thwart DiscriminationPoor design decisions contribute to racial discrimination on many online platforms. Working for a Shamed Company Can Hurt Your... View Details
    Keywords: by Sean Silverthorne
    • Other Article

    Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities

    By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Daniel J. Sturtevant and Lee Doolan
    Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We... View Details
    Keywords: Security Vulnerabilities; Software Architecture; Metrics; Software; Complexity; Measurement and Metrics
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    • 03 Apr 2019
    • Book

    Fintech's Game-Changing Opportunities for Small Business

    customers own their banking data and can designate it to be available to a third party. Open data and open banking are important so that data streams are available to multiple financial institutions and... View Details
    Keywords: by Martha Lagace; Banking; Financial Services
    • 27 Jul 2023
    • Blog Post

    Buy big, sell small

    cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details
    • 22 Dec 2015
    • Blog Post

    HBS Takes Business Education Online

    Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world.  While... View Details
    • 02 Jan 2007
    • Research & Ideas

    Most Popular Articles of 2006

    mistake. Sandra Cha of McGill University and Amy Edmondson of Harvard Business School discuss what to do when values backfire. Open Source Science: A New Model for Innovation Borrowing a practice that is... View Details
    Keywords: by Sean Silverthorne
    • 21 Oct 2024
    • Research & Ideas

    What Happens in Vegas Could Shape the Metaverse

    company would be more than likes, comments, and shares, he said, and Meta would develop the community on top of the Oculus platform it bought for $2 billion in 2014. The Facebook-Meta name change came a year-and-a-half into the COVID-19... View Details
    Keywords: by Scott Nover; Computer; Information Technology
    • November 2017
    • Case

    iRobot: Moving Beyond the Roomba

    By: Rajiv Lal and Scott Johnson
    The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
    Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States
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      David B. Yoffie

      Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

      Keywords: communications; computer; e-commerce industry; electronics; financial services; information; information technology industry; internet; retail financial services; semiconductor; soft drink; telecommunications; video games
      • 10 Jan 2020
      • Blog Post

      PRIDE in the HBS Community

      don’t know at all, it takes immense courage and bravery to share the most personal side of yourself. And for that, I am thankful and glad to be here at HBS. HBS promotes and fosters an environment where people are genuinely curious and View Details
      • 03 Oct 2011
      • Research & Ideas

      Transforming Manufacturing Waste into Profit

      It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
      Keywords: by Michael Blanding; Manufacturing
      • April 2020
      • Supplement

      Oaktree: Pierre Foods Investment

      By: Victoria Ivashina and Terrence Shu
      This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain credit. One of these companies was Pierre... View Details
      Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring
      Related
      • 04 Sep 2007
      • Research & Ideas

      Jumpstarting Innovation: Using Disruption to Your Advantage

      Mature companies understand that to compete today they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says Harvard Business School professor Lynda... View Details
      Keywords: by Lynda M. Applegate
      • November 2006 (Revised February 2007)
      • Case

      Microsoft Xbox: Changing the Game?

      By: Andrei Hagiu
      In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details
      Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas
      Related
      • 08 Oct 2010
      • What Do You Think?

      Will Transparency in CEO Compensation Have Unintended Consequences?

      this month's column. Several thought that the provision could have the desired effect. Yedendra Chouksey said, "What is open to public glare does restrain proclivity for 'insanely generous' self-rewards So, why not try it and hope... View Details
      Keywords: by Jim Heskett
      • 2025
      • Working Paper

      Code-Washing: Evidence from Open-Source Blockchain Startups

      By: Ofir Gefen, Daniel Rabetti, Yannan Sun and Che Zhang
      This study examines startups' management of source code repositories, distinguishing authentic developers ("code-producers''), from those inflating activity to mislead investors ("code-washers''). Using global blockchain startup and GitHub data, we find that... View Details
      Keywords: Entrepreneurial Finance; Open Source Distribution; Business Startups
      Related
      • April 2017 (Revised February 2020)
      • Supplement

      edaixi (eWash): Digital Transformation of Laundry Services (B)

      By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
      Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
      Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China
      Related
      • 23 Apr 2001
      • Research & Ideas

      Market Research Meets the “People Factor”

      project. Trust is key, Zaltman and Deshpandé write, and the perception of that trust will have a great effect on how the report's quality is ultimately read. If a product is already at a mature stage of its life cycle, or especially if it is in decline, managers should... View Details
      Keywords: by Martha Lagace