Online Scraped Data - Publications - Faculty & Research

01 Mar 2011
First Look

First Look: March 1

Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to operate an View Details

Keywords: Sean Silverthorne

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

look at the data and it's very clear. That since the early 1990s there's been a subtle and but pretty constant degradation in the average level of happiness in the United States. And in most developed countries around the world.... View Details

Keywords: by HBS Staff

26 Jun 2023
Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

ended with a satisfying conclusion. The data could prove especially meaningful at a time when marketing leaders are stretching their budgets and thinking more strategically about spending, according to recent surveys. “We ended up... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

24 Feb 2009
First Look

First Look: February 24, 2009

Financial Cryptography and Data Security (forthcoming) Abstract Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited... View Details

Keywords: Martha Lagace

Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details

24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

backfiring,” Luca notes. Customers seek out Black-owned restaurants For the study, Yelp and Wayfair provided data on their platforms and programs. On Yelp, this included information about platform page views, phone calls, reservations,... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

says. Rising prices don’t stop consumers To test consumers’ willingness to keep buying higher-priced everyday goods, the researchers examined Kilts Nielsen scanner and consumer panel data for about 14.4 million retail products in 133... View Details

Keywords: by Rachel Layne

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

last place. Short of stopping customers and asking them why they switched, it’s difficult to know exactly why they did so, or whether they were better off for their jockeying. To answer those questions, Buell set up an online experiment... View Details

Keywords: by Michael Blanding; Retail; Service

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

year, an experiment can explain why it happens. "Field data will tell you that a mouse went over there," says Teixeira, who often uses CLER's infrared eye tracker to study how people respond to online... View Details

Keywords: by Carmen Nobel

19 Dec 2023
Research & Ideas

The 10 Most Popular Articles of 2023

be a strong web developer? Employers that use online talent platforms tend to consider profile photos in final hiring decisions, says research by Isamar Troncoso. What's the role of recruiting platforms in preventing bias? Yes, You Can... View Details

Keywords: by Danielle Kost

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details

Keywords: by HBS Working Knowledge

Article

Healthy Buildings in 2070

By: John D. Macomber and Joseph G. Allen

Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details

Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being

Citation

Read Now

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and... View Details

Keywords: Dina Gerdeman

25 May 2010
First Look

First Look: May 25

an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that... View Details

Keywords: Martha Lagace

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major shift toward digital... View Details

Keywords: by Sean Silverthorne; Music

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details

Keywords: by Martha Lagace; Retail; Auto

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details

Keywords: by Susan Young

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

10 Feb 2022
Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

Online Micro Data. Early in the pandemic, Cavallo says, he thought stockouts would ease within a few months. “The composition of the stockouts changed over time. The temporary ones, which are visible in empty shelves or out-of-stock signs... View Details