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Show Results For
- All HBS Web
(4,386)
- People (4)
- News (1,307)
- Research (1,928)
- Events (49)
- Multimedia (112)
- Faculty Publications (1,275)
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Online Data and Code
- 26 May 2014
- News
Online Video Ads Blur Picture for Marketers
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
New advice for online retailers suggests bargain items should not be too easy for shoppers to find. (Matjaz Slanic) Retailers have long known where to put the bargain bin—in the back of the store, where customers have to work a little bit... View Details
- Article
Online Community as Space for Knowledge Flows
By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani
Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details
Faraj, Samer, Georg von Krogh, Eric Monteiro, and Karim R. Lakhani. "Online Community as Space for Knowledge Flows." Information Systems Research 27, no. 4 (December 2016): 668–684.
- 28 Nov 2013
- News
The Truth About Online Rumors in China
- November 17, 2009
- Article
The Dark Underbelly of Online Advertising
By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details
Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).
The Surprising Power of Online Experiments
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
- Web
More Information | HBS Online
methods, scholarships, financial aid, and more. Policies Get details on academics, accommodations, changing your program status, and more. Connect Student Stories Participants share their firsthand experiences with HBS Online. Community Network with HBS View Details
- Article
Least-Cost Avoiders in Online Fraud and Abuse
By: Benjamin Edelman
Web users face considerable fraud, malfeasance, and economic harm that system operators could prevent or mitigate. Although the legal system can respond, regulations have mixed results. I examine the applicable legal rules that constrain online fraud and the economic... View Details
Keywords: Online Technology; Crime and Corruption; Governing Rules, Regulations, and Reforms; Economics; Law
Edelman, Benjamin. "Least-Cost Avoiders in Online Fraud and Abuse." IEEE Security & Privacy 8, no. 4 (July–August 2010): 78–81.
- Web
Program Policies - HBS Online
Exceptions Policy Appeals Disability Accommodations Payment and Refund Policy Changes to a Participant's Enrollment Status Join the HBS Online Community Program Discount Codes Past Participant Pricing HBS View Details
- February 2015
- Article
Risk, Information, and Incentives in Online Affiliate Marketing
By: Benjamin Edelman and Wesley Brandi
We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details
Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing
Edelman, Benjamin, and Wesley Brandi. "Risk, Information, and Incentives in Online Affiliate Marketing." Journal of Marketing Research (JMR) 52, no. 1 (February 2015): 1–12. (Lead Article.)
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there has been significant growth in... View Details
- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully... View Details
- Web
SMS Terms - HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The following terms apply if you have opted in to receive information from HBS Online using automated dialing technology to call or text... View Details
- 9 AM – 10 AM EDT, 14 Aug 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: August 14, 2019 - September 25, 2019 View Details
- 9 AM – 10 AM EDT, 05 Jun 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: June 5, 2019 - July 17, 2019 View Details
- 9 AM – 10 AM EST, 16 Jan 2019
- HBS Online
HBS Online Leading with Finance
Gain a deep understanding of the principles of finance - a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: January 16, 2019 - February 27, 2019 View Details