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Show Results For
- All HBS Web
(4,376)
- People (4)
- News (1,304)
- Research (1,919)
- Events (49)
- Multimedia (112)
- Faculty Publications (1,266)
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there has been significant growth in... View Details
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- Article
Towards a Bill of Rights for Online Advertisers
By: Benjamin Edelman
Online advertising presents remarkable efficiencies—better targeting, improved measurement and greater return on investment. Yet there are challenges, particularly when networks of intermediaries place ads through convoluted relationships, and all the more so when... View Details
Keywords: Online Advertising; Rights; Measurement and Metrics; Investment Return; Negotiation; Networks; Problems and Challenges; Performance Efficiency; Law; Advertising Industry
Edelman, Benjamin. "Towards a Bill of Rights for Online Advertisers." Advertising Week (September 21, 2009).
- 15 Oct 2012
- News
Retailers curb online shopping with in-store deals
- 16 Jan 2020
- News
Fake AI People Won’t Fix Online Dating
- 28 Nov 2013
- News
The Truth About Online Rumors in China
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
New advice for online retailers suggests bargain items should not be too easy for shoppers to find. (Matjaz Slanic) Retailers have long known where to put the bargain bin—in the back of the store, where customers have to work a little bit... View Details
- Web
Alternative Investments Course | HBS Online
BlackRock Jumpstart your career by gaining the skills and knowledge to join one of the fastest-growing fields in finance. "I've taken a lot of paid online courses, but the HBS Online experience was close to... View Details
- 26 May 2014
- News
Online Video Ads Blur Picture for Marketers
- Web
Digital Transformation - HBS Online
career all remarked about HBS Online. I think the certificates help you get noticed and through the door to a job offer. Richard Pitts Certificate of Specialization in Strategy What sets HBS Online apart? Our flexible, View Details
- Web
FERPA Information | HBS Online
toward the credential, records of disciplinary actions, and other correspondence with or about the student. Access To be useful, students’ records must be accurate and complete. The Program Services Department of Harvard Business School View Details
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
- 9 AM – 10 AM EDT, 04 Sep 2019
- HBS Online
HBS Online Sustainable Business Strategy
Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: September 4, 2019 - September 25, 2019 View Details
- 9 AM – 10 AM EDT, 17 Apr 2019
- HBS Online
HBS Online Sustainable Business Strategy
Learn how to become a purpose-centered business leader while examining the critical role that businesses play in solving the world's big problems, including climate change, income inequality, and social injustice. Program Dates: April 17, 2019 - May 8, 2019 View Details
- Web
Cookie Information | HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies HBS Online Q&A on Cookies and Similar Technologies What are cookies, pixel tags, scripts, log files, web beacons and similar technologies?... View Details
- September–October 2018
- Article
Online MAP Enforcement: Evidence from a Quasi-Experiment
By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
- November 17, 2009
- Article
The Dark Underbelly of Online Advertising
By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details
Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).