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- All HBS Web (571)
- Faculty Publications (91)
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
through social learning) and costs (lower maximum solution quality due to a reduction in individual exploration for novel answers) relative to independent problem solving. In contrast to prior work, which has focused on how the presence and View Details
Keywords: Dina Gerdeman
- Web
A Marketing Revolution - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- Fast Answer
Sustainability Resources for HBS MBAs
network Aspen Institute Business & Society Program Company lists Dow Jones Sustainability Index FTSE4Good Calvert Responsible Index Events/Conferences Business for Social Responsibility (BSR) Cleantech Group Forum... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
HBS Press Books in Brief Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Regis McKenna, the renowned "father of high-tech marketing," sets forth a new marketing paradigm in which machines and networks do most... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 21 Aug 2017
- Blog Post
From Germany to HBS
the value of an HBS MBA is undoubtedly defined by the alumni network and the brand recognition. 2) Find a support network The lack of a support View Details
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market... View Details
Keywords: Nonprofit / Government
- Web
Marketing - HBS Online
$1,850 Certificate New Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Enroll by... View Details
- 13 Jul 2010
- First Look
First Look: July 13
http://www.hbs.edu/research/pdf/10-114.pdf Platforms and Limits to Network Effects (revised) Authors:Hanna Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally... View Details
Keywords: Martha Lagace
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details
Keywords: by Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Plugged In
aesthetics." 2. TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the power of social influence... View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- Fast Answer
Sustainability in CPG and Retail
href="https://consumerbrandsassociation.org/sustainability/" style="background-color: rgb(255, 255, 255);">Consumer Brands Association (CBA) - Sustainability Learn about CBA efforts to drive policy reform and unite stakeholder efforts to... View Details