Music - Publications - Faculty & Research

Kyle Schirmann

Kyle Schirmann is a doctoral student in the Strategy unit at Harvard Business School. His primary interests are science-based innovation in the Global South and the creative and cultural industries. Before joining HBS, Kyle worked as a software engineer at Bloomberg... View Details

Keywords: music; music; music; music; music; music; music

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

Web

Winners & Runners-Up | New Venture Competition

Paul Sternhell Business Track Runner-Up Empower is a specialty merchandiser of useful “lifestyle” products for people with disabilities. Music Games, Int. Dana Soiman Henry Tam Igor Tkachencko Sasha Gimpelson Business Track Runner-Up MGI... View Details

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

22 Feb 2023
Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

Rock, a Twin Cities based nonprofit focused on empowering young people through music education. Teresa Danso-Danquah (MBA 2024) - VP of Admissions and Administration I am a disability advocate, HR professional, and aspiring VC investor... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

01 Mar 2004
News

Derek Ferguson

inside of the courtroom more than once), hip-hop is as much a lifestyle as a musical genre. Yet the company’s spare, functional Times Square offices don’t suggest any of these bad boy qualities — and neither does the genial, relaxed... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Profile

Kiran Gandhi

more critically about unmet needs in the music industry. For example, I loved learning about “blue ocean” strategy, the idea that you can make competition irrelevant by innovating in new market spaces that are ripe for growth. This year,... View Details

Keywords: Entertainment/Media

03 May 2023
Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

t-r-a-p is the best genre of hip hop music that comes from Atlanta, where I’m from. This article first appeared in the Institute for the Study of Business in Global Society's BiGS FiX. You Might Also Like: What's Missing from the Racial... View Details

Keywords: by Barbara DeLollis

16 Apr 2019
Blog Post

How Being an Introvert Influenced My Business School Experience

for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include: De-stress Café: A quiet room with relaxing View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details

Keywords: by Danielle Kost; Tourism

01 Oct 2012
Research & Ideas

Better by the Bundle?

says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a... View Details

Keywords: by Dina Gerdeman

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

Citation

Educators

Purchase

23 Oct 2013
Research & Ideas

Overcoming Nervous Nelly

at how that anxiety can change the outcomes of negotiations. In order to induce anxiety in participants, she asked them to listen to the theme from the horror film Psycho; others heard soothing classical music instead. Then she placed... View Details

Keywords: by Michael Blanding

11 Mar 2024
News

In Harmony

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located... View Details

Keywords: by Michael Blanding; Legal Services

Web

Industry Information - Alumni

rig data, equipment marketplace, and more. + – Entertainment Billboardbiz Read the latest music industry news as it relates to everything from the growth of streaming services to the legal and management issues impacting the world of... View Details

07 Jun 2021
Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

readers of this book are what I call prospective community-level philanthropists. This covers everything from the neighborhood music school to the local community hospital. The recommendations become more complex with a trustee being more... View Details

Keywords: by Danielle Kost

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

Sara Jetty (MBA 2021) grew up in Carmel, Indiana and received her B.S. from Indiana University. Prior to attending HBS, she held roles at BLK DNM, West Elm, and Bloomingdale’s. During her time at HBS, she interned for Sony Music... View Details

Web

Marketing Awards & Honors - Faculty & Research

Freitas : Recipient of the 2013 Alpheus Henry Snow Award from Yale University. Julian De Freitas : Winner of the 2013 Friends of Music at Yale Prize. Julian De Freitas : Selected as a Rhodes Scholar in 2012. Anita Elberse : Marketing... View Details

Publications