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  • All HBS Web  (838)
    • People  (6)
    • News  (322)
    • Research  (363)
    • Events  (2)
    • Multimedia  (18)
  • Faculty Publications  (212)

Show Results For

  • All HBS Web  (838)
    • People  (6)
    • News  (322)
    • Research  (363)
    • Events  (2)
    • Multimedia  (18)
  • Faculty Publications  (212)
← Page 16 of 838 Results →
  • Web

Teacher Profiles - Case Method Project

Rizvi Special Music School New York, NY MI Justin Robbins East Kentwood High School Grand Rapids, MI IL Liz Robbins Gwendolyn Brooks College Prep Chicago, IL NC Patricia Robblee Lejeune High School Camp Lejeune, NC WA Jamie Robertson... View Details
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

perfumes were reminiscent of one individual "note"—to employ the musical metaphor used in the industry—which tried to replicate nature. The new perfumes had a vastly increased range of scents; were far more abstract, with three notes; and... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 01 Jun 2023
  • News

Pet Project

Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
Keywords: Jen McFarland Flint; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores
  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 01 Mar 2004
  • News

Derek Ferguson

inside of the courtroom more than once), hip-hop is as much a lifestyle as a musical genre. Yet the company’s spare, functional Times Square offices don’t suggest any of these bad boy qualities — and neither does the genial, relaxed... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Web

Winners & Runners-Up | New Venture Competition

Paul Sternhell Business Track Runner-Up Empower is a specialty merchandiser of useful “lifestyle” products for people with disabilities. Music Games, Int. Dana Soiman Henry Tam Igor Tkachencko Sasha Gimpelson Business Track Runner-Up MGI... View Details
  • 22 Feb 2023
  • Blog Post

Meet the Disability Advocacy and Affinity Group (DAAG)

Rock, a Twin Cities based nonprofit focused on empowering young people through music education. Teresa Danso-Danquah (MBA 2024) - VP of Admissions and Administration I am a disability advocate, HR professional, and aspiring VC investor... View Details
  • Web

Globalization - Faculty & Research

some likening it to a retirement plan. The challenge for the leadership team was how to activate employees’ sense of ownership in the company to enhance Taylor Guitars’ performance. Keywords: Business Exit or Shutdown ; Communication Strategy ; Strategy ; Announcements... View Details
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a... View Details
Keywords: by Dina Gerdeman
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details
Keywords: by Danielle Kost; Tourism
  • Profile

Kiran Gandhi

more critically about unmet needs in the music industry. For example, I loved learning about “blue ocean” strategy, the idea that you can make competition irrelevant by innovating in new market spaces that are ripe for growth. This year,... View Details
Keywords: Entertainment/Media
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

t-r-a-p is the best genre of hip hop music that comes from Atlanta, where I’m from. This article first appeared in the Institute for the Study of Business in Global Society's BiGS FiX. You Might Also Like: What's Missing from the Racial... View Details
Keywords: by Barbara DeLollis
  • 16 Apr 2019
  • Blog Post

How Being an Introvert Influenced My Business School Experience

for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include:   De-stress Café: A quiet room with relaxing View Details
  • 11 Jun 2018
  • Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located... View Details
Keywords: by Michael Blanding; Legal Services
  • July 2011 (Revised October 2011)
  • Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
Citation
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Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
  • 11 Mar 2024
  • News

In Harmony

says. “Those were things you just couldn’t come by.” [music] A literal taste of what the United States could offer came when Kim’s mother took him by bus (“most of the vehicles on the road at the time were military Jeeps”) to an American restaurant with rock View Details
Keywords: Julia Hanna; photograph by Jun Michael Park
  • Web

Marketing Awards & Honors - Faculty & Research

Winner of the 2013 Friends of Music at Yale Prize. Julian De Freitas : Selected as a Rhodes Scholar in 2012. Anita Elberse : Marketing Science article ("Demand and Supply Dynamics for Sequentially Released Products in International... View Details
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