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    Abe Plough

    In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a View Details
    Keywords: Healthcare
    • 01 Jun 2008
    • News

    America the Difficult

    their internal capital and product markets to access global resources while local firms can’t. In effect, these distorted environments burden local firms, create opportunities for institutional arbitrage for View Details
    Keywords: Mihir A. Desai; foreign investors; Finance
    • 29 Oct 2008
    • Research & Ideas

    The Next Marketing Challenge: Selling to ’Simplifiers’

    manufacturers benefited. Larger homes with bigger refrigerators can absorb more inventory. Flat birth rates in developed economies have put pressure on durable consumer-goods companies desperate for top-line growth. Product quality... View Details
    Keywords: by John Quelch; Consumer Products; Consumer Products; Consumer Products
    • 9 AM – 10 AM EST, 09 Jan 2019
    • HBS Online

    HBS Online Economics for Managers

    Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details

      Theodore G. Montague

      Montague transformed Borden from a struggling dairy products-centered business into a diversified multinational consumer goods provider. Looking for a way to lessen Borden’s reliance on government intervention, Montague pursued selective... View Details
      Keywords: Food & Tobacco
      • 08 Dec 2014
      • Research & Ideas

      A Manager’s Guide to International Strategy

      companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders. According to Collis, every strategic choice that multinationals face falls into one of the following four... View Details
      Keywords: by Julia Hanna
      • 9 AM – 10 AM EDT, 16 Oct 2019
      • HBS Online

      HBS Online Economics for Managers

      Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
      • 9 AM – 9 AM EDT, 09 Oct 2018

      HBX Economics for Managers

      Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October... View Details
      • 01 Apr 1999
      • News

      Short Takes

      tolerate human rights abuses, Spar advocates that multinationals and human rights are not such strange bedfellows as once thought. Reebok, for instance, created a new production facility in Pakistan and... View Details
      Keywords: Eileen K. McCluskey
      • 30 May 2017
      • First Look

      First Look at New Research and Ideas, May 30

      diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography, Location, and Strategy. View Details
      Keywords: Sean Silverthorne
      • 16 Jun 2003
      • Research & Ideas

      Researchers Contribute Globalization of Markets Papers

      Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
      Keywords: by Working Knowledge editors
      • Jul 2012
      • Article

      A Better Way to Tax U.S. Businesses

      The U.S. corporate tax code is broken. High rates and perverse incentives drive capital away from the corporate sector and toward other uses and countries. This is bad news for U.S. workers, because corporations aren't making investments that would increase View Details
      • 24 Apr 2014
      • News

      Driving the family business onto a global stage

      Anand Mahindra (AB 1977, MBA 1981), as chairman and managing director of Mahindra & Mahindra (M&M), has grown the family business into a thriving Indian multinational automotive manufacturing corporation, creating jobs for thousands. Not... View Details
      • 14 Oct 2014
      • First Look

      First Look: October 14

      are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of multinational firms in comparison to the... View Details
      Keywords: Sean Silverthorne
      • April 1993 (Revised June 1993)
      • Case

      Bayerische Motoren Werke AG (BMW)

      By: Robert J. Dolan
      In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
      Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
      Related
      • 02 Jul 2013
      • First Look

      First Look: July 2

      mitigation policies within its supply chain and in government policy. Publisher's link: http://sloanreview.mit.edu/article/caesars-entertainment-betting-on-sustainability/   Working Papers Market Reallocation and Knowledge Spillover: The Gains from View Details
      Keywords: Anna Secino
      • 16 Jun 2003
      • Research & Ideas

      Historical Perspective: Levitt Shaped the Debate

      starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details
      Keywords: by Sean Silverthorne
      • September 1997 (Revised September 1997)
      • Case

      Koc Holding: Arcelik White Goods

      By: John A. Quelch
      Management is considering its options for future international expansion. Koc is the dominant supplier of white goods (kitchen appliances) in Turkey and has been increasing its export efforts. As lower import tariffs invite foreign competitors to enter Turkey, Koc must... View Details
      Keywords: Expansion; Multinational Firms and Management; Emerging Markets; Consumer Products Industry; Consumer Products Industry; Turkey
      Related
      • 06 Jun 2017
      • First Look

      First Look at New Research and Ideas: June 6, 2017

      forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details
      Keywords: Sean Silverthorne
      • 11 Jul 2006
      • First Look

      First Look: July 11, 2006

      the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
      Keywords: Sean Silverthorne