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Show Results For
- All HBS Web
(497)
- News (58)
- Research (398)
- Events (1)
- Multimedia (2)
- Faculty Publications (134)
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details
- 01 Oct 1998
- News
New Loan Program Signals Breakthrough in MBA Financial Aid
rates; no loan origination or guarantee fees; guaranteed approval for all HBS MBA students; availability to any HBS MBA student, without a cosigner, regardless of the student's citizenship; no minimum loan; maximum loan equal to the... View Details
- 01 Apr 2001
- News
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan
from buying stocks, he notes. Minimum prices for shares, for example, put equities out of the reach of many. But by convincing the government to liberalize regulations, Saeki hopes to win public confidence... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
limited intermediation, and corporate opportunism. Investor tastes, when combined with imperfectly competitive intermediaries, lead prices and interest rates to deviate from fundamental values. Opportunistic firms respond by issuing... View Details
Keywords: Martha Lagace
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
sushi restaurant where customers order from a fixed menu.” Next steps The mathematical model in the paper assumes a situation in which a retailer would sell all styles of a product at the same price (e.g., all fall sandals would be View Details
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing... View Details
Keywords: Sean Silverthorne
- 01 Apr 2000
- News
Getting the Message
billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details
Keywords: Susan Young
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
less, but you still have to get people to your site. There is no price that will cause people to allocate between different choices, which makes this unlike any other market activity.” The bursty nature of online attention also helps... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
levels." Others cited evidence that Walmart's model has some practical limitations. Evidence of possible friction was presented by Clark Phippen, who cited symptoms that suggest that Walmart is becoming "arthritic."(1) Employees, he wrote, consider... View Details
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees.... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507077 PublicationsThe Impact of Direct-to-Consumer Advertising in Orthopaedics Authors:Kevin J. Bozic, Amanda R. Smith, Sanaz Hariri, Sanjo Adeoye, John T. Gourville,... View Details
Keywords: Martha Lagace
- 28 Oct 2014
- First Look
First Look: October 28
are less responsive to changes in investment opportunities, especially in industries in which stock prices are most sensitive to earnings news. These findings are consistent with the notion that short-termist pressures distort investment... View Details
Keywords: Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Zillow created a new feature—immediately copied by competitors—involving selling advertising to agents. It created many more customer contacts than before, and allowed the consumer to contact the agent directly. Zillow also introduced a... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
acquisitions and the price paid per employee are once again fueling headlines. (A better yardstick might be price per user, which in the case of WhatsApp was about $40 for a service with no View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
away from anything but a majority position, Rodriguez said. Illiquid markets are also a turn-off for institutional investors. Only thirty-three companies in Latin America meet the minimum $5 million in daily trading volume most fund... View Details
Keywords: by Julie Jette
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
- 01 Sep 2018
- News
The True Value of a Tweet
challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame... View Details
Keywords: Jen McFarland Flint