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  • All HBS Web  (1,302)
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  • All HBS Web  (1,302)
    • People  (5)
    • News  (393)
    • Research  (536)
    • Events  (5)
    • Multimedia  (17)
  • Faculty Publications  (173)
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  • 01 Dec 2002
  • News

Bad Times for Business

critical of what was transpiring. The question is, How did we get started, and what were the norms that led to this disregard for traditional verities? Kanter: The two big messages of the 1990s were “The old rules don't hold” and “There... View Details
Keywords: Garry Emmons
  • 01 Dec 2017
  • News

Yoga Inc.

practice is so much more than what happens on the mat.” Yeung, who helps set Lululemon’s long-term vision and market strategy, says that while principles of yoga have been at the core of the company’s brand and culture, it has only recently amplified that View Details
Keywords: Deborah Halber
  • 07 Sep 2021
  • News

Alumni Perspective: The Morning After 9/11

Or in the lower right one? There we find what separates the extraordinary from the ordinary. In that HBS faculty meeting on the morning of September 12, 2001, the message Frances heard was: class is important. In this moment of tragic... View Details
  • 01 Sep 2016
  • News

Code name: Miesiąc

since World War II. Maj knew his name from Radio Free Europe. Cohn invited them in to talk about KOR’s nonviolent opposition. “After that, I went back every month,” Maj recalls. He would bring money he had collected, and Cohn would supply him with leaflets with View Details
Keywords: April White; photographed by Piotr Malecki
  • 18 Aug 2021
  • News

Alumni on the Black Lives Matter Movement

to fighting systemic racism; making its products more accessible to underserved communities; and delivering on robust diversity and inclusion goals. In a message posted on the Peloton’s website, Foley said, “I believe we have an enormous... View Details
  • 04 Sep 2019
  • News

Deep Dive

Vescovo was all alone at the bottom of the Challenger Deep, the deepest section of the Mariana Trench, about 175 miles southwest of Guam and almost 7 miles beneath the surface of the Pacific Ocean. It would take about 7 seconds for his View Details
Keywords: April White; photo by Jeff Wilson; Scientific Research and Development Services
  • 01 Mar 2012
  • News

Competitiveness at Risk

innovative energy conservation program, they are improving American competitiveness. One of our major messages in this project is that business should not wait for government, but start taking action today that will directly contribute to... View Details
Keywords: Roger Thompson; Educational Support Services; Educational Services
  • 01 Jun 1997
  • News

Sorting Myth from Reality at Hong Kong Conference

wholly owned candy, ice-cream, and snack food manufacturer in Shenyang, a city in northeast China. Coming from a towering, Cambridge-educated, Mandarin-speaking American wearing a black ten-gallon cowboy hat, Kirkwood's message clearly... View Details
Keywords: Alejandro Reyes
  • 29 Apr 2025
  • News

Challenge Accepted

brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of creativity and it requires us to try a lot of things that don’t work... View Details
Keywords: challenges; failure; advice; experience
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

fundamental behavior — how they read. Eager to earn its first revenues, E Ink searched to find a customer that could use an early form of the technology. In 1999, JCPenney placed an order for four displays for use in its shoe departments. While limited to just two... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 24 Jun 2014
  • News

The First Five Years: Beau D'Arcy (MBA 2010)

emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my... View Details
Keywords: Arts, Entertainment
  • 29 Mar 2023
  • News

Supporting Earthquake Victims in Turkey and Syria

organizations to render aid. If any of our alumni are looking to connect with one another, we recommend using the Alumni Directory together with the secure Alumni Messaging Service to communicate (click on the envelope icon on any alumni... View Details
  • 01 Jun 2007
  • News

Mission Possible

delivers a message of hope for a better world where no social mission is impossible. Cindy Ko (MBA ’05) Endeavor www.endeavor.org POSITIVE IMPACT: With help from Endeavor, Drillco Tools has become a leading designer and producer of mining... View Details
Keywords: Roger Thompson; Margie Kelley; Business Schools & Computer & Management Training; Educational Services; Social Assistance; Health, Social Assistance
  • 01 Apr 1996
  • News

Technology for Learning's Sake

This technology is being widely used for the first time in this spring's Advanced Management Program: International Senior Managers' Program. The Message and the Medium As the last yards of new fiber-optic cables are installed, updated... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 26 Feb 2020
  • News

Phoenix Rising

conservative and nationalist party. But he had a few things going for him, explains Harvard’s Nicolas Prevelakis: “He was very prepared, he brought a data-driven approach and a very clear message of technocratic governance and... View Details
Keywords: Jen McFarland Flint
  • 05 Mar 2020
  • News

Green Light

days to get there by truck. And I get the whole sustainability message because of food miles.” While she gets the business model and consumer appeal, Mary Shelman (MBA 1987), former director of HBS’s Agribusiness Program, is slightly wary... View Details
Keywords: Dan Morrell; photographed by Scott Nobles
  • 01 Mar 2017
  • News

The Middle Way

messages to be clear, simple, and true. “It had to have that lyrical, poetic element to it that makes it memorable. The core of it had to be no more than 15 seconds,” he says, “and ideally it was 10.” Ultimately, one of the biggest... View Details
Keywords: Dan Morrell; photos by Kamil Bialous
  • 10 Dec 2014
  • News

Front-Row Seat

expressive, and urgent all at once, the message and its delivery were signature Bradley. The Atlantic was already online, of course, but that was about all visitors to the site would find—a direct transfer of the print publication to... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 01 Dec 2022
  • News

December 2022 Alumni and Faculty Books and Podcasts

Rowe (MBA 1993) Templeton Press Every child in America deserves to know that a path to a successful life exists and that they have the power to follow it. But many never set foot on that path because they grow up hearing the message that... View Details
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