Publications

July 2014
Case

BMVSS: Changing Lives through Innovation One Jaipur Limb at a Time (Abridged)

By: Srikant Datar, Saloni Chaturvedi and Caitlin Bowler

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Growth and Development Strategy; Philanthropy and Charitable Giving; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; India

May 2014 (Revised January 2015)
Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez

In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details

Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

October 2013 (Revised April 2015)
Case

Myomo: Getting Sales in Motion

By: Frank V. Cespedes, Shikhar Ghosh and Matthew Preble

In late 2012, the management team of Myomo, a startup which had designed a unique myoelectric arm brace for patients with dysfunctional arms, was deciding which of the three sales models the company had tested to pursue as its sales strategy going forward. Each model... View Details

Keywords: Technological Innovation; Information Technology; Marketing Strategy; Decision Choices and Conditions; Health Care and Treatment; Business Startups; Sales; Growth and Development Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

May 1991
Teaching Note

American Red Cross Blood Services: Northeast Region, Teaching Note

By: Robert L. Simons

Teaching Note for (9-190-078). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America

October 2004 (Revised July 2005)
Case

Kinetic Concepts, Inc.

By: Jay W. Lorsch, Dwight B. Crane and Ashley Robertson

Raises issues about how the nature and function of a board changes as a company moves from ownership by its employees, including the founder, to ownership by a private equity firm, Fremont Partners, culminating in a highly successful IPO. Gives students the opportunity... View Details

Keywords: Private Equity; Governing and Advisory Boards; Initial Public Offering; Behavior; Organizations; Employee Ownership; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

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August 2003
Teaching Note

Pharmacyclics: Financing Research and Development (TN)

By: Malcolm P. Baker and Richard S. Ruback

Teaching Note for (9-201-056). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

June 1994 (Revised March 1998)
Teaching Note

Molding the Impossible: the NYPRO/Vistakon Disposable Contact Lens Project TN

By: Clayton M. Christensen

Teaching Note for (9-694-062). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (B)

By: Dorothy A. Leonard

ALZA, a drug delivery company, must decide what and for whom to manufacture. In the past, it has licensed to pharmaceutical companies its patented system for the slow release of drugs into the human system. Therefore the company has little experience in choice of drug... View Details

Keywords: Experience and Expertise; Decision Choices and Conditions; Patents; Production; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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21 Jul 2015
First Look

First Look: July 21, 2015

counterweights, encouraging the preservation of some valued elements of the old institutional order alongside new elements that allow for change and survival. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49377 Innovation under Regulatory... View Details

Keywords: Sean Silverthorne

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

insurance, drug, retail, and medical device companies; deans of medical schools; and employers, who pay the bulk of health-care costs. All these parties interact in an... View Details

Keywords: by Deborah Blagg; Health

January 2020 (Revised March 2020)
Case

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia

Keywords: Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

July 2017 (Revised October 2017)
Supplement

Becton Dickinson: Innovation and Growth (B)

By: Raffaella Sadun, Michael Beer and James Weber

This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details

Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States