Publications

Publications

Filter Results: (1,865) Arrow Down
Filter Results: (1,865) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 16 of 1,865 Results →
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Related

    Jillian J. Jordan

    Jillian Jordan is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches Negotiations in the MBA elective curriculum.

    Professor Jordan’s research investigates moral... View Details

      Rafael M. Di Tella

      I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details

      Keywords: broadcasting; state government
      • TeachingInterests

      Driving Digital Strategy (DIGS)

      By: Sunil Gupta
      Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details
      • 04 Feb 2014
      • News

      Facebook turns 10

        Feng Zhu

        Feng Zhu is the MBA Class of 1958 Professor of Business Administration at Harvard Business School, where he leads the Platform Lab within the Digital, Data, and Design Institute, co-chairs the Harvard Business Analytics Program, and serves as the course head for the... View Details

        • Career Coach

        Marc Herson

        Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company... View Details
        Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media

          Thomas R. Eisenmann

          Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; Peter O. Crisp Faculty Chair, Harvard Innovation Labs; and Unit Head of the HBS Entrepreneurial... View Details

          Keywords: media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media
          • 19 Mar 2014
          • News

          A Brand Manager's Guide to Losing Control

          • November 2022
          • Background Note

          The Future of E-Commerce: Lessons from the Livestream Wars in China

          By: Ayelet Israeli, Jeremy Yang and Billy Chan
          This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
          Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
          Related

            Shane M. Greenstein

            Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

            Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

            Keywords: computer; information technology industry; electronics; information; e-commerce industry; internet; software
            • Profile

            Jason A. Kilar

            expressing a desire to start his own media and technology company someday. Rayport told him about the Amazon case and mentioned its founder, Jeff Bezos. “He seems very sharp,” Rayport said. “Why don’t you think about... View Details
            • 06 Jan 2011
            • News

            Ego goes solo

            • August 1990
            • Case

            NASA After Challenger: Restoring an Image

            By: Stephen A. Greyser and Norman Klein
            In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details
            Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management
            Related

              Vincent Pons

              TO LEARN MORE ABOUT VINCENT PONS, CONSULT HIS WEBSITE.

              Vincent Pons is... View Details

              • 28 Apr 2011
              • News

              The Compensation Silly Season

                Ryan W. Buell

                Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

                Keywords: banking; e-commerce industry; fast food; financial services; high technology; hotels ＆ motels; insurance industry; restaurant; retailing; service industry; transportation
                • 15 Feb 2022
                • Cold Call Podcast

                How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma

                Keywords: Re: Jo Tango
                • 20 Aug 2015
                • News

                Companies Like Amazon Need to Run More Tests on Workplace Practices

                  Negotiate 1-2-3

                  Drawing on my book, The Art of Negotiation, the Negotiation 1-2-3 web project provides business practitioners, MBA students, and other learners, an interactive, online resource for improving their negotiation skills. The site’s numeric name reflects three... View Details