Filter Results:
(552)
Show Results For
- All HBS Web (552)
- Faculty Publications (122)
Show Results For
- All HBS Web (552)
- Faculty Publications (122)
- 01 Sep 2014
- News
All For One
and mix freely. It hummed with activity. On a tour that first day, she was struck by just how animated the animation studio was—with frank discussions and heated arguments in every corner. And yet, as she spent more time there, she began... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
those data using an econometric model that relates the growth in online music buying to the revenues per bundle. Q: Could we have real-world definitions of what you mean by bundle, pure bundle, mixed bundle, and unbundling? A: Sure. A... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details
- Fast Answer
Sustainability in CPG and Retail
style="font-family: "Source Sans Pro", Helvetica, Arial, sans-serif; letter-spacing: 0.238px; background-color: rgb(252, 252, 252);">(HarvardKey). Chapter from Channel Strategies and Marketing View Details
- 01 Jun 2022
- News
Research Brief: Weatherproofing Renewables
Colombian energy firms manage frequent fluctuations in the weather by diversifying their energy sources: During the dry season, when the cost of hydropower can increase as much as tenfold, firms increase their reliance on fossil fuels. The substitution allows View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 12 Jul 2011
- News
Phone Fun
experience at Unilever, McKinsey, and WPP. In addition to his view that marketing is “the most fun area of business,” Braterman says he was drawn to the field because marketing professionals’ focus on... View Details
- 01 Sep 2015
- News
Ink
Book Review: Mix Master by Sean Silverthorne In contemporary culture, a remix is the bringing together of assets in new ways—a song that combines recording samples from Otis Redding or Brenda Lee, say, placed in a new Kanye West wrapper.... View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
areas of capital markets, financial services, and corporate finance. "New financial product and market designs, improved computer and telecommunications technology, and advances in finance theory during the past quarter century have led... View Details
Keywords: Elizabeth McNair
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to... View Details
Keywords: by Martha Lagace
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
better supply chain management.For many of the retailers in our study, forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data. But it's a big mistake to overlook the opportunity... View Details
- 14 May 2001
- Research & Ideas
Are You Managing To a ‘T’? Time To Break With Tradition
Many companies have tried, with mixed success, to leverage this underused asset by centralizing knowledge management functions or by investing heavily in knowledge management technology. We suggest another approach, one that requires... View Details
Keywords: by Morten T. Hansen & Bolko Von Oetinger
- Web
Innovating at Scale - Course Catalog
will mix case discussion, expert panels, and exercises (exercises will focus on developing a vision for innovation and persuading others to support innovative ideas) Career Focus: This course is tailored towards students looking to work... View Details
- 01 Jun 2011
- News
What’s after Fannie and Freddie?
Scharfstein: “Whenever you mix government guarantees with private, for-profit entities, those private entities put the government at risk.” Reforming the U.S. housing finance system remains perhaps the largest piece of unfinished business... View Details
- Profile
Vivian Scalfi
market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer goods with a role at Diageo... View Details
Keywords: CPG
- 26 Feb 2013
- First Look
First Look: Feb. 26
however, have been generated about the reasons why state-owned enterprises listed in stock markets manage to attract investors to buy their shares (and bonds). In this article, we examine this apparent puzzle and develop a theory of how... View Details
Keywords: Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different... View Details
Keywords: by Staff
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
received from early adopters. My work started as an internship position in business development, where I began developing new collateral materials to boost our marketing and selling activities. However, over time, the CEO, an HBS alumnus,... View Details
Keywords: Entrepreneurship
- Web
Real Property - Course Catalog
in the industry. Content and Organization Conceptual Framework: The course is divided into five modules with additional exposure to international real estate. The first module covers the analytic framework for real property development and investing, View Details