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- Faculty Publications (122)
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- All HBS Web (555)
- Faculty Publications (122)
- 01 Jun 2011
- News
What’s after Fannie and Freddie?
Scharfstein: “Whenever you mix government guarantees with private, for-profit entities, those private entities put the government at risk.” Reforming the U.S. housing finance system remains perhaps the largest piece of unfinished business... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
however, have been generated about the reasons why state-owned enterprises listed in stock markets manage to attract investors to buy their shares (and bonds). In this article, we examine this apparent puzzle and develop a theory of how... View Details
Keywords: Sean Silverthorne
- Profile
Vivian Scalfi
market research stint and five years with General Electric, where she progressed through the commercial leadership rotational program in health care, oil and gas, and power, Vivian shifted into consumer goods with a role at Diageo... View Details
Keywords: CPG
- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators... View Details
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
received from early adopters. My work started as an internship position in business development, where I began developing new collateral materials to boost our marketing and selling activities. However, over time, the CEO, an HBS alumnus,... View Details
Keywords: Entrepreneurship
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to... View Details
Keywords: by Martha Lagace
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
says. “The mentor might suggest, ‘Why don’t you do a better marketing campaign?’ The problem is, I’m not sure money spent on ads would improve help, and the cost of marketing might even lead to lower profits... View Details
Keywords: by Ben Rand
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
- 11 May 2011
- News
In a Good Place
Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
- 19 Jun 2014
- Blog Post
Exploring the World of Retail as an Intern at Walmart
marketing would be fun, while other days I wanted to stay closer to my strategy background. I knew I wanted some blend of strategic thinking and quantitative analysis. As a result, I opted to apply to a variety of roles at large retailers... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- 12 Jul 2011
- News
Phone Fun
experience at Unilever, McKinsey, and WPP. In addition to his view that marketing is “the most fun area of business,” Braterman says he was drawn to the field because marketing professionals’ focus on... View Details
- Web
Launching Tech Ventures - Course Catalog
startup ideas early in the development process? What are the right analytical techniques to derive insight into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? 2. Go to View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
even more fundamental reason: “I have a deep connection with candy,” she adds with a laugh. The company’s current product mix features dark chocolate–covered cacao nibs (intense little hits that weigh in at one to two calories each) and... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- Web
Field Course: Business of the Arts - Course Catalog
networking opportunities and the potential to develop new business and build market share.” Business of the Arts (BOTA) is designed to introduce students to the key issues faced by leaders in this important economic sector. Course Content... View Details
- Profile
Juan Camargo
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different... View Details
Keywords: by Staff
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details
- Web
Real Property - Course Catalog
in the industry. Content and Organization Conceptual Framework: The course is divided into five modules with additional exposure to international real estate. The first module covers the analytic framework for real property development and investing, View Details