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- Faculty Publications (127)
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- All HBS Web (554)
- Faculty Publications (127)
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different... View Details
Keywords: by Staff
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to... View Details
Keywords: by Martha Lagace
- 18 Apr 2005
- Research & Ideas
Tips to Reinvent the Department Store
Penney's, but will only buy clothing at specialty stores. Sören Petsch, finance manager at Sears, Roebuck & Co., said encouraging customers who buy from one category at their stores to buy from more departments is a key challenge for department stores. "I... View Details
- Profile
Michelle Giguere
In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of fashion with the energy of... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets: There’s no such thing as a one-size-fits-all solution, largely... View Details
- 07 Feb 2018
- News
Helping Startups Give Back
Canadians.” Formerly a business strategy consultant at Monitor Group and marketing VP at Canadian Medical Discoveries Fund, since 2011 Goldstein has been working as an independent consultant while parenting her three young children.... View Details
- 10 Sep 2024
- Research & Ideas
What Happens When Business Owners Turn to ChatBots for Advice
says. “The mentor might suggest, ‘Why don’t you do a better marketing campaign?’ The problem is, I’m not sure money spent on ads would improve help, and the cost of marketing might even lead to lower profits... View Details
Keywords: by Ben Rand
- 26 Jun 2000
- Research & Ideas
A New Ecosystem for Business and Society
decidedly mixed reviews. In those days, he said, people were warned of "the immense dangers of prolonged silent reading. Most of all, it was feared that excessive reading would make people socially disfunctional…and could well... View Details
Keywords: by Martha Lagace
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
looks at how industry players and regulators collectively decided what butter, oranges, and other foods should look like—and how they redefined the meaning of “natural.” Clay Christensen's Milkshake Marketing Clayton Christensen explains... View Details
- Web
Launching Tech Ventures - Course Catalog
into the power of a value proposition, conduct customer discovery, and determine whether a startup has achieved product-market fit? How can modern genAI tools assist in the ideation and value proposition discovery process? 2. Go to Market... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- Profile
Juan Camargo
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
- 01 Dec 2014
- News
Rethinking the Fashion Beat
fully staffed online magazine, BoF has emerged as one of fashion’s most respected and read sources, delivering reviews of runway collections, profiles of industry insiders, and news and analyses of markets both established and emerging to... View Details
- 01 Sep 2015
- News
Ink
Book Review: Mix Master by Sean Silverthorne In contemporary culture, a remix is the bringing together of assets in new ways—a song that combines recording samples from Otis Redding or Brenda Lee, say, placed in a new Kanye West wrapper.... View Details
- 01 Apr 1997
- News
An Orchestral Startup
two years ahead of Executive Director Lim's business plan projections and is proof that pleasure mixed with business can indeed lead to personal harmony. A second-generation Korean-American, Lim grew up in a musical family in upstate New... View Details
Keywords: Linda Goodspeed
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
- 01 Jun 2016
- News
Rethinking Housing in the Motor City
single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details
Keywords: April White
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
on consumers, platform managers, and policymakers. Martha Lagace: What piqued your interest in this research? Chiara Farronato: I study market design choices of online platforms from eBay to Airbnb. Online platforms help match many... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
It’s one thing to look at the entertainment business from an executive’s point of view. It’s quite another to see it through the eyes of a professional basketball player, supermodel, or actress. That mix of perspectives is exactly what... View Details
- 01 Dec 2013
- News
Plugged In
When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details