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  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

book, coauthored with Michael B. Horn (HBS MBA '06) and Curtis W. Johnson, shows how the theory of disruptive innovation-which in a nutshell explains why organizations experience difficulty with particular types of innovation and how they might systematically... View Details
Keywords: by Martha Lagace; Education
  • 06 Jan 2014
  • Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion
  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

the first researchers who began to study strategy through a rigorous, scientific process, using large empirical samples to look at regularities across industries and firms. "We were proud of it!" Montgomery says. "And rightly so: the work yielded a number of... View Details
Keywords: by Carmen Nobel
  • 06 Oct 2015
  • First Look

October 6, 2015

systems. The links between multinational firms form a distinct type of international system for the private sector—one that is simultaneously enmeshed in geopolitics and international markets even as it is also autonomous from them. The... View Details
Keywords: Sean Silverthorne
  • February 2001 (Revised June 2002)
  • Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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  • 07 Dec 2021
  • Op-Ed

Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge

Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market... View Details
Keywords: by Hise Gibson and Shawnette Rochelle
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details
Keywords: by Lane Lambert
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

future,” the driver said. “But I do know that any new technology will be deployed in our car the Ferrari way.” In practice, that means a careful balancing of three elements: driving pleasure, performance, and style. As the company’s View Details
Keywords: by Michael Blanding; Auto
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a View Details
Keywords: by Kristen Senz; Retail; Service
  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Malaysia, and Indonesia from the early 1980s to the present. We asked Rithmire, the F. Warren MacFarlan Associate Professor at Harvard Business School, to provide insights on how business leaders might think about doing business in these... View Details
Keywords: by Sean Silverthorne
  • August 2018
  • Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
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  • 06 Oct 2008
  • Research & Ideas

Updating a Classic: Writing a Great Business Plan

so entails committing to paper a vision of the factors that will affect the success or failure of the enterprise. People take the exercise very seriously and get emotionally invested in what they produce. In that context, the article was written to give View Details
Keywords: by Sean Silverthorne
  • July 2010 (Revised March 2011)
  • Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher
In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details
Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry
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  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

  Working PapersThe Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Abstract New gastroenterologists participated in a labor market clearinghouse (a... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

suppliers or final consumers, (2) agglomeration allows for labor market pooling, and (3) agglomeration facilitates intellectual spillovers. We assess the importance of the theories via regressions of coagglomeration indices on these... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2023
  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

forgo them is a key insight of the study, which Troncoso conducted with Mengxia Zhang, an assistant professor at Western University’s Ivey Business School. Technology continues to roil all sectors of the business world, with few areas... View Details
Keywords: by Rachel Layne; Real Estate
  • 21 Sep 2022
  • Research & Ideas

You Don’t Have to Quit Your Job to Find More Meaning in Life

though one is leading a meaningful life is a bellwether for broader emotional wellbeing, with those who feel they are leading meaningful lives displaying superior mental and physical health. Making work meaningful can also be key for companies looking to retain... View Details
Keywords: by Shalene Gupta
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009... View Details
Keywords: Martha Lagace
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

than others who read a few extra lines describing the person’s professional failures. The results of two similar online studies also yielded an important insight for successful people who share their failures: Colleagues have no less... View Details
Keywords: by Dina Gerdeman

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