Publications

25 Nov 2014
First Look

First Look: November 25

Publications November 2014 Asian Survey Bureaucratic Norms and State Capacity in India: Implementing Primary Education in the Himalayan Region By: Mangla, Akshay Abstract—Himachal Pradesh has surged ahead of other Indian states in View Details

Keywords: Carmen Nobel

August 2005 (Revised March 2007)
Case

Leitax (A)

By: Noel H. Watson, Rogelio Oliva and Laura Winig

Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting... View Details

Keywords: Demand and Consumers; Supply Chain Management; Forecasting and Prediction; Supply and Industry; Manufacturing Industry; Retail Industry

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

Vikram S. Gandhi is the Gerald P. Kaminsky Senior Lecturer of Business Administration in the General Management Unit. He has developed and teaches two new courses in the Elective Curriculum of the MBA Program. The first is a finance and investing course, Sustainable... View Details

Keywords: financial services

June 2019
Case

Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand

By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener

The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of... View Details

Keywords: Heritage Brand; Relaunch; Brands and Branding; Luxury; Product Launch; Strategy; Auto Industry

Program

Leading Professional Service Firms

frameworks you need to develop and retain talent, deliver outstanding client service, and build a flexible corporate culture that can exploit disruptive innovation and market trends. Key Benefits In this intensive program led by... View Details

Keywords: Professional Services; Professional Services

May 2020
Article

Digitizing Disclosure: The Case of Restaurant Hygiene Scores

By: Weijia (Daisy) Dai and Michael Luca

Collaborating with Yelp and the city of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies... View Details

Keywords: Corporate Disclosure; Consumer Behavior; Knowledge Dissemination; Food and Beverage Industry

May 1997
Teaching Note

Product Development Foundations, Instructor's Note

By: Marco Iansiti

As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details

Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development

October 2007 (Revised December 2007)
Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind

Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details

Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States

Web

Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details

March 2022
Article

Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models

By: Fiammetta Menchetti and Iavor Bojinov

Researchers regularly use synthetic control methods for estimating causal effects when a sub-set of units receive a single persistent treatment, and the rest are unaffected by the change. In many applications, however, units not assigned to treatment are nevertheless... View Details

Keywords: Causal Inference; Partial Interference; Synthetic Controls; Bayesian Structural Time Series; Mathematical Methods

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Research Summary

Management Control Systems in Multiunit Companies

By: Tatiana Sandino

Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

December 2003 (Revised March 2004)
Case

FIRA: Confronting the Mexican Agricultural Crisis

By: James E. Austin, Michael Chu and Cate Reavis

In fall 2003, Mexico's agriculture sector was facing a crisis brought on largely by a surge in cheap U.S. imports resulting from NAFTA and inaccessible and/or expensive terms of credit for Mexican agricultural producers. It was getting harder for Mexican producers to... View Details

Keywords: Development Economics; Public Sector; Trade; Financial Instruments; Crisis Management; Markets; Strategic Planning; Partners and Partnerships; Competitive Strategy; Agriculture and Agribusiness Industry

Program

Strategy: Building and Sustaining Competitive Advantage

Summary In the fight for market leadership and the continuous drive toward improved returns, your company needs to devise an effective strategy—and execute it flawlessly. This program prepares you to tackle or lead that challenge in all... View Details

May 1986 (Revised February 1989)
Case

Gillette Co.: Dry Idea Advertising (B), The Bake-Off

Presents the second of two cases describing the struggle to find "the right advertising" for the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency, Batten, Barton, Durstine & Osborne (BBDO). The case begins with Gillette's... View Details

Keywords: Advertising; Product Marketing; Consumer Products Industry; United States

March–April 2023
Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini

How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details

Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States