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      • Faculty Publications  (349)

      Marketing CultureRemove Marketing Culture →

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      • October 2004 (Revised November 2004)
      • Case

      Mavens & Moguls: Creating a New Business Model

      By: Myra M. Hart, Victoria Winston and Kristin Lieb
      Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
      Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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      Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
      • October 2004 (Revised July 2013)
      • Case

      Making China Beautiful: Shiseido and the China Market

      By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
      Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
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      Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
      • Article

      Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?

      By: Rohit Deshpandé and John U. Farley
      Keywords: Markets; Innovation and Invention; Organizational Culture; Change; Hong Kong
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      Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?" Journal of Global Marketing 17, no. 4 (2004): 53–73.
      • Article

      Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey

      By: Rohit Deshpandé and John U. Farley
      Keywords: Markets; Innovation and Invention; Organizational Culture; Performance; Business Ventures; Research
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      Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.
      • January 2004
      • Article

      Corporate Venturing: The Origins of Unilever's Pregnancy Test

      By: Geoffrey Jones and Alison Kraft
      The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
      Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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      Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
      • January 2004
      • Article

      Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis

      By: Rohit Deshpandé and John U. Farley
      Keywords: Markets; Innovation and Invention; Organizational Culture; Financial Crisis; Organizational Change and Adaptation; Business Ventures; Thailand; Asia
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      Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.
      • 2004
      • Article

      Sources of Structural Inequality in Managerial Labor Markets

      By: Rakesh Khurana and Mikolaj Jan Piskorski
      This article proposes two mechanisms that allow actors to obtain unearned advantages in labor markets. The first mechanism is consistent with collusive closure arguments. However, it questions the assumption that those who seek to benefit from collusive closure will... View Details
      Keywords: Management; Labor; Markets
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      Khurana, Rakesh, and Mikolaj Jan Piskorski. "Sources of Structural Inequality in Managerial Labor Markets." Research in Social Stratification and Mobility 21 (2004): 169–187.
      • November 2003 (Revised February 2011)
      • Case

      Sanford C. Bernstein: The Fork in the Road (A)

      By: Boris Groysberg and Anahita Hashemi
      Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown... View Details
      Keywords: Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Performance Expectations; Competitive Advantage; Valuation
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      Groysberg, Boris, and Anahita Hashemi. "Sanford C. Bernstein: The Fork in the Road (A)." Harvard Business School Case 404-001, November 2003. (Revised February 2011.)
      • October 2003 (Revised January 2009)
      • Case

      Transforming Matsui Securities

      By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa
      Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details
      Keywords: Transformation; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Business Model; Organizational Culture; Financial Markets; Competitive Advantage; Japan
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      Applegate, Lynda M., Masako Egawa, Jamie Ladge, and Haruki Umezawa. "Transforming Matsui Securities." Harvard Business School Case 804-064, October 2003. (Revised January 2009.)
      • April 2003 (Revised July 2003)
      • Teaching Note

      Singapore Inc. (TN)

      By: Richard H.K. Vietor
      Teaching Note for (9-703-040). View Details
      Keywords: Developing Countries and Economies; Growth and Development Strategy; Taxation; Industry Clusters; Competitive Strategy; Foreign Direct Investment; Policy; Organizational Culture; Saving; Performance Productivity; Balance and Stability; China; Singapore
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      Vietor, Richard H.K. "Singapore Inc. (TN)." Harvard Business School Teaching Note 703-049, April 2003. (Revised July 2003.)
      • 2002
      • Book

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

      By: Rakesh Khurana
      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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      Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
      • July 2002
      • Case

      Introducing ... The XFL!

      By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
      When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
      Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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      Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
      • January 2002 (Revised June 2002)
      • Background Note

      A Note on Building and Leading Your Senior Team

      By: Linda A. Hill and Maria Farkas
      As performance demands intensify in fast-moving global markets, more executives are coming to rely on senior teams for strategic and operational assistance. Team building with powerful senior executives presents special challenges, including competition for their boss'... View Details
      Keywords: Talent and Talent Management; Globalized Markets and Industries; Selection and Staffing; Leadership; Management Teams; Operations; Organizational Culture; Rank and Position; Strategy
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      Hill, Linda A., and Maria Farkas. "A Note on Building and Leading Your Senior Team." Harvard Business School Background Note 402-037, January 2002. (Revised June 2002.)
      • October 2001 (Revised February 2002)
      • Case

      Nasdaq Japan: E-Merging Markets

      By: Lynda M. Applegate and Kristin M. Kohler
      Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
      Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan
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      Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
      • October 2001 (Revised November 2001)
      • Case

      Club Med (C): The "Re-New" Plan

      By: Frances X. Frei, Daniel Rethazy and Hanna Rodriguez-Farrar
      Supplements the (A) and (B) cases. View Details
      Keywords: Business Subsidiaries; Industry Structures; Competitive Advantage; Organizational Culture; Cost; Customer Satisfaction; Accommodations Industry; United States
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      Frei, Frances X., Daniel Rethazy, and Hanna Rodriguez-Farrar. Club Med (C): The "Re-New" Plan. Harvard Business School Case 602-089, October 2001. (Revised November 2001.)
      • March 2001 (Revised September 2005)
      • Case

      Ritz-Carlton Hotel Company, The

      By: Sandra J. Sucher and Stacy McManus
      In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,... View Details
      Keywords: Customer Satisfaction; Innovation and Invention; Leadership; Brands and Branding; Product Launch; Service Operations; Performance Improvement; Problems and Challenges; Quality; Status and Position; Culture; Value Creation; Accommodations Industry; Service Industry
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      Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
      • 10 Feb 2001
      • Lecture

      The Global Marketplace: Cultures in Collision

      By: Lynn S. Paine
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries
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      Paine, Lynn S. "The Global Marketplace: Cultures in Collision." In "Business, Ethics & Faith: The Counselors of Real Estate". Lecture at the Business, Ethics and Faith, Counselors of Real Estate, Tucson, AZ, February 10, 2001.
      • November 2000 (Revised February 2002)
      • Case

      Resinas Sinteticas, S.A. (A)

      By: Lynn S. Paine and Greg Rogers
      A recent MBA graduate heads international marketing for his family's Mexico-based rosin supply business, he must decide how to respond to the aggressive tactics of his much larger American competitor. Among other things, the U.S. competitor is spreading false rumors... View Details
      Keywords: Family Business; Cross-Cultural and Cross-Border Issues; Competition; Marketing Strategy; Business Strategy; Crime and Corruption; Trade; Chemical Industry; Mexico; United States; Europe
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      Paine, Lynn S., and Greg Rogers. "Resinas Sinteticas, S.A. (A)." Harvard Business School Case 301-070, November 2000. (Revised February 2002.)
      • 2000
      • Chapter

      Market-Focused Organizational Transformation in China

      By: Rohit Deshpandé and John U. Farley
      Focuses on a study which investigated the organizational transformation of companies in China and how it affected their success. Conceptual background and hypothesis; Corporate culture of Chinese and other Asian firms; How organizational culture, climate, innovation... View Details
      Keywords: Organizational Change and Adaptation; Performance; Success; China
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      Deshpandé, Rohit, and John U. Farley. "Market-Focused Organizational Transformation in China." In Greater China in the Global Market, edited by Yigang Pan, 7–35. New York: Haworth Press, 2000.
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
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