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Show Results For
- All HBS Web
(15,390)
- People (49)
- News (3,524)
- Research (9,387)
- Events (87)
- Multimedia (132)
- Faculty Publications (6,719)
- February 1984
- Background Note
Framework for Focusing on Legal Aspects of Marketing
Cady, John F. "Framework for Focusing on Legal Aspects of Marketing." Harvard Business School Background Note 584-083, February 1984.
- April 1983
- Article
The Market for Corporate Control: The Scientific Evidence
By: M. C. Jensen and R. S. Ruback
Keywords: Business Ventures
Jensen, M. C., and R. S. Ruback. "The Market for Corporate Control: The Scientific Evidence." Journal of Financial Economics 11, nos. 1-4 (April 1983): 5–50. (Reprinted in The Modern Theory of Corporate Finance, edited by M.C. Jensen and C. W. Smith. New York: McGraw-Hill Book Company, 1984.)
- Article
After the Wall: Marketing Guidelines for Eastern Europe
By: John A. Quelch, Erich Joachimsthaler and Jose Luis Nueno
Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno. "After the Wall: Marketing Guidelines for Eastern Europe." MIT Sloan Management Review 32, no. 2 (Winter 1991): 82–93.
- June 2008
- Article
The Market for Mergers and the Boundaries of the Firm
By: Matthew Rhodes-Kropf and David Robinson
We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details
Rhodes-Kropf, Matthew, and David Robinson. "The Market for Mergers and the Boundaries of the Firm." Journal of Finance 63, no. 3 (June 2008): 1169–1211.
- Article
The New Market for Federal Judicial Law Clerks
By: Christopher Avery, Christine Jolls, Richard A. Posner and Alvin E. Roth
Avery, Christopher, Christine Jolls, Richard A. Posner, and Alvin E. Roth. "The New Market for Federal Judicial Law Clerks." University of Chicago Law Review 74, no. 2 (Spring 2007): 447–486.
- August 2020 (Revised January 2021)
- Supplement
Case Exhibits for Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
- Article
Toward a New Marketing Science for Hospitality Managers
By: G. Zaltman, Jerry Olson and James Forr
Zaltman, G., Jerry Olson, and James Forr. "Toward a New Marketing Science for Hospitality Managers." Cornell Hospitality Quarterly 56, no. 4 (November 2015): 337–344.
- June 2015
- Tutorial
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: E. Ofek and Olivier Toubia
- 10 Aug 2022
- News
The Market for CEOs: Evidence from Private Equity
- March 2024
- Case
From “BIG” Ideas to Sustainable Impact at ICL Group (A)
By: Linda A. Hill and Lydia Begag
In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details
Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Talent and Talent Management; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Israel; China; United States
Hill, Linda A., and Lydia Begag. "From 'BIG' Ideas to Sustainable Impact at ICL Group (A)." Harvard Business School Case 424-042, March 2024.
- 05 Sep 2023
- Blog Post
Solving Climate Change Starts with an Idea
from the oil and gas industry, former lawyers – and kept hearing the same thing: “I wish I had an idea for a startup to tackle climate change, because if I did, I’d throw myself all in. But I don’t. What... View Details
- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
- Article
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- July 1989 (Revised November 1992)
- Background Note
Marketing Strategy Formulation
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
- February 2001 (Revised September 2002)
- Teaching Note
Estee Lauder and the Market for Prestige Cosmetics TN
By: Nancy F. Koehn
Teaching Note for (4-801-362). View Details
- Dec 01 2016
- Testimonial
Benefitting From a Rich Exchange of Ideas
- April 1983
- Article
Assessing Competition in the Market for Corporate Acquisitions
By: R. S. Ruback
Ruback, R. S. "Assessing Competition in the Market for Corporate Acquisitions." Journal of Financial Economics 11, nos. 1-4 (April 1983): 141–153.
- 22 Aug 2009
- News