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Show Results For
- All HBS Web
(18,330)
- People (25)
- News (3,441)
- Research (12,570)
- Events (105)
- Multimedia (290)
- Faculty Publications (10,476)
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the... View Details
Keywords: by John Quelch
- Program
Strategic Marketing for Driving Growth
Summary Strategic agility and an unyielding focus on growth are essential for the success of any organization, especially when new technologies such as generative AI are profoundly changing how businesses acquire, engage, and retain customers. In Strategic View Details
- April 1986 (Revised June 1986)
- Background Note
Nondollar Bond Markets
Mason, Scott P. "Nondollar Bond Markets." Harvard Business School Background Note 286-119, April 1986. (Revised June 1986.)
- July 2020 (Revised August 2022)
- Course Overview Note
Introduction to Marketing
By: Sunil Gupta
Gupta, Sunil. "Introduction to Marketing." Harvard Business School Course Overview Note 521-007, July 2020. (Revised August 2022.)
- November 1999 (Revised February 2001)
- Case
Wild Oats Markets
By: Ray A. Goldberg, Carin-Isabel Knoop and David Benedict Pearcy
Goldberg, Ray A., Carin-Isabel Knoop, and David Benedict Pearcy. "Wild Oats Markets." Harvard Business School Case 900-011, November 1999. (Revised February 2001.)
- October 2020
- Article
Collusion in Markets with Syndication
By: John William Hatfield, Scott Duke Kominers, Richard Lowery and Jordan M. Barry
Markets for IPOs and debt issuances are syndicated, in the sense that a bidder who wins a contract may invite losing bidders to join a syndicate that together fulfills the contract. We show that in markets with syndication, standard intuitions from industrial... View Details
Keywords: Collusion; Antitrust; IPO Underwriting; Syndication; ＂Repeated Games＂; Markets; Game Theory
Hatfield, John William, Scott Duke Kominers, Richard Lowery, and Jordan M. Barry. "Collusion in Markets with Syndication." Journal of Political Economy 128, no. 10 (October 2020).
- December 2004
- Article
Market Valuation and Merger Waves
By: Matthew Rhodes-Kropf and S. Viswanathan
Does valuation affect mergers? Data suggest that periods of stock merger activity are correlated with high market valuations. The naïve explanation that overvalued bidders wish to use stock is incomplete because targets should not be eager to accept stock. However, we... View Details
Keywords: Mergers and Acquisitions; Valuation; Market Transactions; Value; Cash; Stocks; Corporate Social Responsibility and Impact; Bids and Bidding; Market Design; Stock Shares; Accounting Audits; Performance Evaluation
Rhodes-Kropf, Matthew, and S. Viswanathan. "Market Valuation and Merger Waves." Journal of Finance 59, no. 6 (December 2004): 2685–2718.
- 1986
- Book
When Markets Quake
By: Joseph L. Bower
Keywords: Markets
Bower, Joseph L. When Markets Quake. Boston, MA: Harvard Business School Press, 1986.
- January–February 2019
- Article
Cracking Frontier Markets
By: Clayton M. Christensen, Efosa Ojomo and Karen Dillon
Executive Summary:
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
With emerging-market giants such as Brazil, Russia, India, and China experiencing slowdowns, investors, entrepreneurs, and multinationals are looking elsewhere. They’ve been eyeing frontier economies such as Nigeria and Pakistan with great... View Details
Keywords: Emerging Markets; Market Entry and Exit; Growth and Development Strategy; Demand and Consumers; Innovation and Invention; Development Economics
Christensen, Clayton M., Efosa Ojomo, and Karen Dillon. "Cracking Frontier Markets." Harvard Business Review 97, no. 1 (January–February 2019): 90–101.
- 1995
- Book
Managing Marketing Linkages
- 2006
- Book
Global Marketing Management
Quelch, John A., and Christopher A. Bartlett. Global Marketing Management. 5th ed. Mason, OH.
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- August 1993
- Case
Nestle S.A.: International Marketing (B)
By: John A. Quelch
Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry; Food and Beverage Industry; Switzerland
Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
- January 2011 (Revised April 2012)
- Case
BBVA Compass: Marketing Resource Allocation
By: Sunil Gupta and Joseph Davies-Gavin
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details
Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States
Gupta, Sunil, and Joseph Davies-Gavin. "BBVA Compass: Marketing Resource Allocation." Harvard Business School Case 511-096, January 2011. (Revised April 2012.)