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    • News  (52)
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  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
  • February 1991 (Revised February 1992)
  • Case

Appex Corp.

By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Information Technology Industry; Telecommunications Industry; United States
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Nohria, Nitin. "Appex Corp." Harvard Business School Case 491-082, February 1991. (Revised February 1992.)
  • August 2008
  • Teaching Note

Opportunity Assessment (TN)

By: Howard H. Stevenson and Shirley Spence
Teaching Note for [808043], [808105], and [808106]. View Details
Keywords: SWOT Analysis
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Stevenson, Howard H., and Shirley Spence. "Opportunity Assessment (TN)." Harvard Business School Teaching Note 809-043, August 2008.
  • December 1998 (Revised February 1999)
  • Case

City of Charlotte (A)

By: Robert S. Kaplan
The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details
Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina
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Kaplan, Robert S. "City of Charlotte (A)." Harvard Business School Case 199-036, December 1998. (Revised February 1999.)
  • September 2010 (Revised December 2010)
  • Case

Compass Maritime Services, LLC: Valuing Ships

By: Benjamin C. Esty and Albert W. Sheen
Tom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his... View Details
Keywords: Decision Choices and Conditions; Judgments; Price; Management Analysis, Tools, and Techniques; Negotiation Offer; Mathematical Methods; Ship Transportation; Valuation; Consulting Industry; Shipping Industry
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Esty, Benjamin C., and Albert W. Sheen. "Compass Maritime Services, LLC: Valuing Ships." Harvard Business School Case 211-014, September 2010. (Revised December 2010.)
  • June 1997 (Revised May 1998)
  • Case

Mobil USM&R (A1)

By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details
Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States
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Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
  • 09 May 2011
  • Research & Ideas

Moving From Bean Counter to Game Changer

techniques could not be used without them." Anglo's Approach Anglo Bank's approach stood in stark contrast. Its risk management department included two groups of risk experts: a new guard View Details
Keywords: by Kim Girard; Banking
  • March 1995
  • Case

Donald Salter Communications, Inc.

By: Stuart C. Gilson and Jeremy Cott
A new CEO is hired to manage the turnaround of a family-owned newspaper publisher. In a departure from previous management, he implements a new compensation scheme that explicitly ties executive pay to market-value-based measures of firm performance. Because the... View Details
Keywords: Family Business; Transformation; Asset Management; Wages; Balanced Scorecard; Family Ownership; Motivation and Incentives; Valuation; Journalism and News Industry
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Gilson, Stuart C., and Jeremy Cott. "Donald Salter Communications, Inc." Harvard Business School Case 295-114, March 1995.
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

and how likely each outcome is, conveying richer information related to business decisions. Its use is on the rise, but businesses are still learning how best to leverage it. Examples of this technique are... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

partners through revenue and profit sharing, while hedging risk by asking them to absorb a portion of development costs. The final principle that emerged in our work is the need to invest in building collaborative capabilities. Many View Details
Keywords: by Sean Silverthorne
  • 16 Apr 2008
  • Lessons from the Classroom

Chris Christensen: Legend of the Classroom

Sloan School of Management, Harvard Law School, Stanford Graduate School of Business, the University of South Africa, and the Iran Center for Management Studies. His books on teaching, Education for... View Details
Keywords: by Deborah Blagg; Education
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

increasingly using ML to manage many aspects of their business operations. “There’s been an explosion,” Teodorescu says. “It’s becoming less of a field in itself and more and... View Details
Keywords: by Michael Blanding; Information Technology
  • 23 Jul 2008
  • Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

The Office of Strategy Management Many organizations suffer a disconnect between strategy formulation and its execution. The answer? HBS professor Robert S. Kaplan and... View Details
  • September 1999
  • Background Note

Learning from Projects: Note on Conducting a Postmortem Analysis

By: Stefan H. Thomke and Steven Sinofsky
Describes how firms can learn from projects through postmortem analysis. Focuses on the step-by-step process of preparing and running a postmortem meeting as it is done at Microsoft and other software developers. View Details
Keywords: Conferences; Management Analysis, Tools, and Techniques; Projects; Software; Information Technology Industry
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Thomke, Stefan H., and Steven Sinofsky. "Learning from Projects: Note on Conducting a Postmortem Analysis." Harvard Business School Background Note 600-021, September 1999.
  • March 2022
  • Teaching Note

Inclusive Innovation at Mass General Brigham

By: Katherine Coffman and Olivia Hull
Teaching Note for HBS Case No. 921-006, “Inclusive Innovation at Mass General Brigham." This case invites students to explore the individual and structural factors that lead to an under-representation of women in male-dominated domains, and to think critically about... View Details
Keywords: Inclusion; Gender Gap; Gender Inclusivity; Gender; Equality and Inequality; Management Analysis, Tools, and Techniques
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Coffman, Katherine, and Olivia Hull. "Inclusive Innovation at Mass General Brigham." Harvard Business School Teaching Note 922-014, March 2022.
  • September 1994 (Revised August 2011)
  • Supplement

ExtendSim® Simulation Exercises in Process Analysis (A2)

By: Roy D. Shapiro
Solutions and detailed discussion of exercises from the (A) case. Unadvertised per Case Records. View Details
Keywords: Management Practices and Processes; Management Analysis, Tools, and Techniques
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Shapiro, Roy D. "ExtendSim® Simulation Exercises in Process Analysis (A2)." Harvard Business School Supplement 695-019, September 1994. (Revised August 2011.)
  • 29 Apr 2014
  • First Look

First Look: April 29

on the circumstances and prospects of a company. In fact, companies often turn to outsiders because they have failed to recruit, train, and develop the sort of talent that might take over leadership of the... View Details
Keywords: Sean Silverthorne
  • March 2024
  • Tutorial

FRC: The Balanced Scorecard

By: Trevor Fetter
This brief video tutorial explains the concept and application of The Balanced Scorecard, developed by Prof. Robert Kaplan of HBS. It has been used in the MBA required course, Financial Reporting and Control. View Details
Keywords: Balanced Scorecard
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Fetter, Trevor. FRC: The Balanced Scorecard. Harvard Business School Tutorial 124-713, March 2024.
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher View Details
Keywords: by Kristen Senz; Retail; Service
  • January – February 2012
  • Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
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Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
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