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Show Results For
- All HBS Web
(358)
- People (1)
- News (102)
- Research (214)
- Events (3)
- Multimedia (3)
- Faculty Publications (107)
- 12 May 2009
- First Look
First Look: May 12, 2009
strained Linden Lab's technical infrastructure. Also, although Second Life had attracted a large, loyal base of early adopters, it was unclear whether their preferences were similar to those of mainstream consumers. In this context,... View Details
Keywords: Martha Lagace
- 22 May 2007
- First Look
First Look: May 22, 2007
product expectations and win over the mainstream personal care category. Can Burt's Bees become the "Starbucks of personal care" without distancing itself too much from the people, values, and narratives that have made the brand... View Details
Keywords: Martha Lagace
- 01 Sep 2009
- News
E Ink’s Wild Ride
display were successfully resolved, and the Sony eBook launched in the United States to extensive media coverage as the first mainstream offering in the e-reader market (the Kindle would not appear until November 2007). Over time, E Ink... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
customers; selecting the right entrepreneurial marketing path; getting from the early stage to the mainstream in the market life cycle; and executing effective sales and marketing strategy in a dynamic environment. Former student Patricia... View Details
- 01 Sep 2010
- News
Fair Trade
mainstream American beauty market, for example, increasingly reflected the country’s rapidly growing ethnic diversity. The nearly 80 million Hispanics, African Americans, and Asians recorded by the U.S. Census in 2000 had already reached... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
far from being mainstream and a long way from full adoption. One company—Connections Education—is at the forefront of the movement. The case provides information on the company and the industry (historical and current as of 2017) and... View Details
Keywords: Dina Gerdeman
- 01 Jun 2017
- News
Supercharged
mainstream consumers, not just environmentally conscious buyers and early adopters. Tesla’s forthcoming Model 3 boasts a 215-mile range and a $35,000 pre-incentive asking price. Virtually every major automaker now has an ambitious global... View Details
- 01 Jun 2010
- News
MBAs on a Mission
fellows do, with rare exception, is quickly mainstreamed into the life of the organization,” says Levy. So if the Leadership Fellows program provides benefits that most young, high-powered MBAs crave — access, impact, and leadership... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
demonstrate the catalytic role of committed state elites, who introduced incremental reforms over three decades. These officials operated beneath the political radar, layering small-scale initiatives on top of the mainstream school... View Details
Keywords: Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
consider unusual theories and evaluate overlooked phenomenon. In doing so, they created a body of research that provides new insights on two topics of mainstream interest—the sources of competitive advantage and the origin and function of... View Details
Keywords: Martha Lagace
- 01 Dec 2007
- News
How Business Schools Lost Their Way
corporation that came with the emergence of investor capitalism in the 1970s. It is difficult to pinpoint exactly when the debate about the sources of America’s economic malaise, and what could be done about it, began to penetrate View Details
- 22 Mar 2011
- First Look
First Look: March 22
certain. What worried the company's leadership was the prospect of Reb A taking off—that is, being widely accepted by consumers and used by food and beverage (F&B) companies in mainstream mass-market products such as carbonated soft... View Details
Keywords: Sean Silverthorne
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
EPOC, and highly sophisticated software that can translate a person's emotions, cognitive thoughts, and facial expressions into digital outcomes. Emotiv wants the technology to be adopted by mainstream consumers and is leaning towards the... View Details
Keywords: Martha Lagace
- 01 Jun 2007
- News
Mission Possible
on the East Side of Manhattan. “I spent every Saturday with him,” says Chertavian. “I saw his perspective — the opportunities he didn’t have, and the many talented young people there who didn’t have a path into the mainstream of this... View Details
- 01 Jun 2010
- News
$how Me the Money
alongside money from mainstream business malpractice. One common technique for moving large sums of illict money, Baker asserts, is falsified pricing in international trade. Invoices can be written to reflect one price, while still... View Details
- 01 Feb 2002
- News
Redefining Success: Women & Work.
where she helps strengthen the school's ties to management consulting firms. Although she is enjoying her new role and feels "generally contented and at times euphoric," the decision to leave the mainstream workforce was difficult. "Work... View Details
- 01 Mar 2010
- News
Money Matters
both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money and ET Now’s Investor’s Guide. They also contribute to other... View Details
- 17 Dec 2013
- First Look
First Look: December 17
activity. Moreover, CDVC is likely to be in earlier-stage investments and in industries outside the venture capital mainstream that have lower probabilities of successful exit. Even after we control for this unattractive transaction mix,... View Details
Keywords: Carmen Nobel
- 15 Sep 2009
- First Look
First Look: September 15
trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and reactive scheduling. Students use two of Taiwan Semiconductor Manufacturing Company's mainstream processes as a... View Details
Keywords: Martha Lagace
- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 2
think the ability to see down a generation is very helpful for people at my age. DM: Jeff, given those characteristics that you've just described that you're seeing in students, how would you see a company like GE that is very established, and might be seen as, as more... View Details