Publications

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

president of engineering and research at Google and the founding managing director of the Google Center in Israel, explains how Google uses AI and machine learning to tackle some of the biggest challenges... View Details

Keywords: by Danielle Kost

November 2023
Article

Psychological Factors Underlying Attitudes toward AI Tools

By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam

What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details

Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption

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13 Mar 2023
Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

sewing machine, you have to learn how to use the machine and make sure your customers are going to like the products that you’ll produce with the sewing machine. The grace period afforded people the time to... View Details

Keywords: by Jen McFarland Flint; Financial Services

02 Jun 2022
Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

the research problem, at this point. I’m the subject and I’m the researcher. I’m like a perpetual-motion machine of happiness research.” In this conversation with the HBS Alumni Bulletin, Brooks talks about why happiness has become such a... View Details

Keywords: by Dan Morrell

16 Apr 2001
Research & Ideas

Breaking the Code of Change

strategy and to learn from actions taken about the effectiveness of changes made. Its focus is on the development of a high-commitment culture. Its means consist of high involvement, and consultants and incentives are relied on far less... View Details

Keywords: by Michael Beer & Nitin Nohria

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

accounted for 29 percent. The researchers used machine learning algorithms to map the text of the job descriptions into six distinct clusters of skills: administrative, management of financial and material... View Details

Keywords: by Jay Fitzgerald

18 Oct 2022
Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

algorithm perpetuates this. Another source of bias is incomplete or unrepresentative information. A famous example is facial recognition. If I use mostly photos of white men to train the machine to learn... View Details

Keywords: by Rachel Layne

05 May 2022
HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

than 70 percent of Black, Latinx, and rural workers from landing jobs, even though they may have the actual skills to do the required work. Many companies rely on machine learning algorithms that... View Details

Keywords: by Jay Fitzgerald

29 May 2018
First Look

New Research and Ideas, May 29, 2018

incorporate these advancements to improve the way the functions work, how to incorporate machine learning and artificial intelligence that de facto improve productivity and slash costs, and what he could do... View Details

Keywords: Dina Gerdeman

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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July–August 2023
Article

What Smart Companies Know About Integrating AI

By: Silvio Palumbo and David Edelman

AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI... View Details

Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption

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September 2020
Article

Creativity, Artificial Intelligence, and a World of Surprises

By: Teresa M. Amabile

In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details

Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning

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22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either View Details

Keywords: by Michael Blanding

November 2022 (Revised December 2024)
Case

Hugging Face (A): Serving AI on a Platform

By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman

It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details

Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Technology Industry; United States

November 2023
Case

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details

Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia