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- 04 May 2016
- What Do You Think?
What Does Boaty McBoatface Tell Us About Brand Control on the Internet?
recognition. But unless its users are willing to cede some control over their brands, it can create dilemmas. A story by Dina Gerdeman that appeared on this site last year featured advice by Harvard Business School Professor John Deighton... View Details
- 09 Sep 2009
- First Look
First Look: September 9
to leading the company and its diversity efforts. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410024-PDF-ENG Researching a Company Harvard Business School Note 610-024 This note was written to help students at the Harvard... View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
served tens of millions of transactions with total dollar value in the billions. Users have been drawn to Bitcoin for its decentralization, intentionally relying on no single server or set of servers to store transactions and also... View Details
Keywords: Sean Silverthorne
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
lead to greater brand loyalty, justifying today's massive expenditures to preserve brands. The other view is that the quality of Internet "technologies," such as search and feedback mechanisms, is improving faster than the... View Details
- 27 Mar 2007
- First Look
First Look: March 27, 2007
Japanese competition. In the second research stream, conducted with Wheelwright, Bruce Chew, Takahiro Fujimoto, Kent Bowen and Marco Iansiti, Clark made the case that product development could be managed in new ways that would lead to... View Details
Keywords: Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high... View Details
Keywords: Dina Gerdeman
- 21 Oct 2014
- First Look
First Look: October 21
Publisher's link: http://hbr.org/product/aligning-strategy-and-sales-the-choices-systems-and-behaviors-that-drive-effective-selling/an/11964-HBK-ENG October 2014 Oxford University Press Leading Sustainable Change: An Organizational... View Details
Keywords: Sean Silverthorne
- 13 Jun 2005
- Research & Ideas
From Turf Wars to Learning Curves: How Hospitals Adopt New Technology
technologies, thereby leading to the development of a constituency of physicians around each technology. For example, when angioplasty entered mainstream use in the 1980s, most hospitals that already had cardiac surgery programs felt that... View Details
- 19 Aug 2008
- First Look
First Look: August 19, 2008
perceptions framework is of a single-stage stochastic inventory system with periodic review, constant lead times, infinite supply, full backlogging, linear holding and penalty costs and no ordering costs. Forecasting ARIMA time series... View Details
Keywords: Sean Silverthorne
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
VR beyond gamers and technology enthusiasts was off to a slower start in general due to high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to be the View Details
Keywords: Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
winter. We suggest that the presence of membership fees can lead consumers to infer a "fees -> savings" link, spurring them to increase their spending independent of the actual savings afforded by such clubs. Using both field... View Details
Keywords: Martha Lagace
- 30 Oct 2012
- First Look
First Look: October 30
Cases & Course Materials"Growing Pains at Stroz Friedberg (Abridged) Garvin and Michael NorrisHarvard Business School Case 313-023 In late spring 2009, Stroz Friedberg co-presidents Edward Stroz and Eric Friedberg had to set growth targets for 2010. The View Details
Keywords: Sean Silverthorne
- 05 Oct 2010
- First Look
First Look: October 5, 2010
Affect Credit Ratings? Authors:Bo Becker and Todd Milbourn Abstract The credit rating industry has historically been dominated by just two agencies, Moody's and S&P, leading to longstanding legislative and regulatory calls for... View Details
Keywords: Sean Silverthorne
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
of the R&D division, and the marketing department is a customer of manufacturing. In some accounts, employees are customers of management. Although people may like being called customers—to foster their sense of importance and self-worth—following this... View Details
Keywords: by Robert Simons
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
based on fewer expenditures. For example, combining data sets may reveal new leading indicators of changes in consumer behavior. Tracking studies may have an edge over one-off projects. CMOs who trim costs by consolidating their budgets... View Details
Keywords: by John Quelch
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
strategy supports this goal. It is rare to find a firm that provides its board with a scorecard that allows this. Q: From a 30,000-foot view, how do the Measuring Market Performance CD and tools help? Once users complete the tutorial,... View Details
Keywords: by Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
Publications August 2013 Harvard Business Review Press Collective Genius: The Art and Practice of Leading Innovation By: Hill, Linda A., Greg Brandeau, Emily Truelove, and Kent Lineback Abstract—Why can some organizations innovate time... View Details
Keywords: Sean Silverthorne
- 16 Dec 2008
- First Look
First Look: December 16, 2008
growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and... View Details
Keywords: Sean Silverthorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
innovation in the world: open innovation, user innovation, and citizen innovation. Research into this phenomenon could do much to advance the study and practice of creativity. Download working paper:... View Details
Keywords: Sean Silverthorne
- 27 Feb 2007
- First Look
First Look: February 27, 2007
letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on eDonkey to share digital files,... View Details
Keywords: Martha Lagace