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- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
are covered, but that still left scores, maybe hundreds of individual leaders who could not be included due to space constraints. Q: Are aspects of U.S. business history... View Details
- November 2004 (Revised January 2007)
- Case
Ice-Fili (Abridged)
By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad
Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details
Keywords: Product Positioning; Geographic Location; Competition; Vertical Integration; Corporate Strategy; Retail Industry; Food and Beverage Industry; Russia
Wells, John R., Pai-Ling Yin, and Michael G. Rukstad. "Ice-Fili (Abridged)." Harvard Business School Case 705-441, November 2004. (Revised January 2007.)
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
Companies’ Response to Covid-19 (Harvard Business Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge [In terms of the... View Details
Keywords: by Dina Gerdeman
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
question. For his part, Olson endorses a strategy of cooperation over confrontation. Macmillan may have won the pricing war, but what have they lost? After all, Amazon can retaliate by promoting other... View Details
- October 2019
- Teaching Note
Granite Equity Partners
By: Victoria Ivashina and Terrence Shu
This teaching note accompanies HBS case 219-040, “Granite Equity Partners,” which follows the private equity firm as it evaluates the potential acquisition of Tyrell Corp., a Minnesota-based quality control biomaterials company. Granite Equity’s fund was different from... View Details
- 14 Jul 2010
- Working Paper Summaries
From Russia with Love: The Impact of Relocated Firms on Incumbent Survival
- 19 Jun 2019
- Working Paper Summaries
Migrant Inventors and the Technological Advantage of Nations
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
without their consent. Yet, sometimes honesty does hurt and bad guys do win. Thus, the fact that creative managers can often come up with strategies that are fair to non-shareholder constituencies while still maximizing shareholder value... View Details
Keywords: by Carla Tishler
- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
through the difficult days and months ahead. Communication. You have to relentlessly communicate, communicate, communicate. This is to avoid rumors developing that muddy the waters. But when I’m talking about communication, I’m also talking about a View Details
- Article
'Matter Battles': Cognitive Representations, Boundary Objects, and the Failure of Collaboration in Two Smart Cities
By: Tiona Zuzul
In this paper, I present a longitudinal study of two smart city projects that brought together experts from diverse knowledge domains. Both projects structured collaboration around the development of boundary objects that could integrate actors’ expertise. In both... View Details
Zuzul, Tiona. "'Matter Battles': Cognitive Representations, Boundary Objects, and the Failure of Collaboration in Two Smart Cities." Academy of Management Journal 62, no. 3 (June 2019): 739–764.
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
Organizations rarely reinvent themselves in a perfectly straight line. More often than not, reinvention is like riding a roller-coaster, with the highest of highs and lowest of lows. This is true even at the... View Details
Keywords: by Ben Rand
- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details
Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
- December 2003 (Revised February 2005)
- Case
HiJinx, Inc.
HiJinx is formulating its financial policy after a failed IPO. Options include landlord financing of its expansion, though with the knowledge that its real estate strategy may be compromised. View Details
El-Hage, Nabil N. "HiJinx, Inc." Harvard Business School Case 204-070, December 2003. (Revised February 2005.)
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at... View Details
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
asked to refrain from discussing the diary content with colleagues.) By the end of the study, Amabile and Kramer had collected nearly 12,000 entries, what she describes as a “wonderful treasure trove of... View Details
- 06 Nov 2000
- Research & Ideas
The Determinants of Corporate Venture Capital Success
clear-cut business strategy for its research laboratory, and, in turn, many of PARC's technologies did not fit into Xerox's strategic objectives. For instance, the Alto's ability to adapt to large customers'... View Details
Keywords: by Paul Gompers & Josh Lerner
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
Frances Frei, the UPS Foundation Professor of Service Management, is an expert in the intersection of leadership and inclusion. Francesca Gino, the Tandon Family Professor of... View Details
Keywords: by Jen McFarland Flint
- 14 Jan 2015
- Research & Ideas
Thriving in the Turbulence of Emerging Markets
build successful businesses. The desire to capture the scale of this change is the ambitious goal of Harvard Business School's Creating Emerging Markets project, whose new website was profiled in HBS Working... View Details
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.