Intuition - Publications - Faculty & Research

10 Mar 2021
News

Vision: A Unicorn Evolves

envisioned had not materialized. In a last-ditch effort to jumpstart the stalled exchange, the team built some software that created email templates and provided easy access to sales-contact data to personalize them quickly, making the task so View Details

Keywords: April White; entrepreneurship; technology; startups; leadership

07 Jul 2016
Blog Post

Can You Learn Finance through the Case Method?

through case reading, case discussions, reading the textbook and having informal discussions with classmates, the more intuitive and clear the material became. At HBS, we learn finance and accounting through the case method just like... View Details

10 Mar 2021
News

Action Plan: Brewing Awareness

complex stouts, porters, and IPAs to engage potential ambassadors with more experienced palates. Have a consistent view of your consumer target. A founder’s passion and intuition need to be converted into a clear consumer insight and... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing

07 Aug 2017
Blog Post

A Summer Internship with the City of Boston

actual human being wrote it? Do it! Want to build an intuitive web form (easy to fill out, simple to save, easy to submit) to replace a clunky paper form (hard to write, easy to lose, annoying to submit)? Do it! Want to build an app that... View Details

10 Jan 2005
Research & Ideas

The Knowledge Coach

intuits a developing bottleneck in the assembly line and creates a fix before a problem occurs. It's also the CEO who draws on years of experience to solve a strategy imbroglio that has paralyzed top staff. It's the venture capitalist—who... View Details

Keywords: by Dorothy Leonard & Walter Swap

Web

Social Entrepreneurship and Systems Change (SESC) - Course Catalog

and the importance of systems thinking as an intuitive lens to achieving long-lasting impact. Designing for Systems Change : The process of developing and testing effective solutions to enduring problems through the idea of being... View Details

26 May 2009
Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details

Keywords: by John Quelch

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

stay a leader," as Donna Dubinsky (CEO of Handspring, Inc.) says. Once a smaller or weaker firm starts to play defense, the game is usually over. So "play offense and play to win," is the advice of Intuit founder Scott... View Details

Keywords: by David B. Yoffie & Mary Kwak

Web

Teaching & The Case Method | Baker Library

Method , authored by Christensen, Louis B. Barnes, and Abby J. Hansen, remains a seminal publication focusing on teaching with the case method in business, medicine, education, and government. Christensen was well respected for his artful combination of class... View Details

30 Jun 2019
News

Alumni in France honor self-made entrepreneurs; Shih talks trade in Buffalo

there. The self-made entrepreneurs’ stories underline a complementary approach to driving business ventures—using intuition and life experience, instead of analyses and case studies. But they also share similar levels of grit, ambition... View Details

Keywords: Margie Kelley

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

foreign income from taxation. The intuition for this is that tax rules should leave "who owns what" undistorted. If countries impose worldwide taxation, then the highest-productivity buyers may be handicapped by their tax... View Details

Keywords: by Sean Silverthorne

19 Feb 2007
Research & Ideas

Inexperienced Investors and Market Bubbles

younger investors were lured in. If you read historical accounts of the Tulip Bubble, as well as other famous examples, it turns out that this is pervasive. Our intuition was that this might explain how these stocks became overvalued in... View Details

Keywords: by Sean Silverthorne; Financial Services

01 Mar 2007
News

The Joy of Work

of their work each day on a numerical scale and to describe briefly one work-related event that stood out in some way. What have you discovered about the relationship between creativity and time pressure? Most managers I’ve talked with are View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

businesses that use the technology to support business strategy and design…. However, the distinction is blurring as adoption of Internet-based business models penetrates to the very core of how firms do business. IBM, AOL, Time Warner, Microsoft, and View Details

Keywords: by Lynda M. Applegate

01 Mar 2016
News

HBS Fund Helps Fuel Faculty Research and New Learning Experiences

the student had interviewed industry leaders to better understand the barriers to growth that Indian private equity firms face — his analysis echoing findings from Sadun’s own research. “It built on intuitions that I already had, but... View Details

25 Aug 2022
News

The Exchange: The Road Ahead for Crypto

cases and then making it very intuitive and simple, like the original Google home page. I think a lot of the innovation today is around trying to understand the core consumer-use cases and the needs that crypto technology can really... View Details

Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance

30 May 2017
First Look

First Look at New Research and Ideas, May 30

pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights? Purchase this... View Details

Keywords: Sean Silverthorne

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

tackle tough business challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work.” They then suggest that “it makes intuitive sense to look at culture as an outcome—not a cause or a... View Details

Keywords: by James L. Heskett

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

behavior, they do a search on Google when they are ready to make a decision," says Gupta. "So search ads get all the credit for the sale. But search ads are at the bottom of the [purchase] funnel; display ads are at a higher level. Everybody in the industry View Details

Keywords: by Michael Blanding; Advertising

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

While IT provides "very good, detailed, fact-based data," according to Berg, nothing substitutes for walking the stores to get an intuitive sense of how things are working out. Added conference participant Paul Kastner of... View Details

Keywords: by Working Knowledge editors

Publications