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  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term checkers match rather than as a... View Details
Keywords: by Dina Gerdeman
  • Summer 2016
  • Article

Open Content, Linus' Law, and Neutral Point of View

By: Shane Greenstein and Feng Zhu
The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
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  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

"In some sense people in these societies are running faster than their rules and laws can keep up. So they are creating the rules as they go along. And entrepreneurship is, after all, doing things in new ways, ahead View Details
Keywords: by Martha Lagace
  • 11 Jul 2012
  • Research & Ideas

The Future of Boards

work may not be getting commensurate rewards for the efforts they're putting in. One of the things we're trying to reflect in the book is that there's a healthy skirmish going on among directors themselves... View Details
Keywords: by Julia Hanna
  • 07 May 2007
  • Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

most penetrating analyst of capitalism who ever lived. He saw things other people didn't see.” McCraw, a past winner of the Pulitzer Prize for History, has written a new... View Details
Keywords: by Sean Silverthorne; Education
  • December 2012
  • Article

Bolstering and Restoring Feelings of Competence via the IKEA Effect

By: Daniel Mochon, Michael I. Norton and Dan Ariely
We examine the underlying process behind the IKEA effect, which is defined as consumers' willingness to pay more for self-created products than for identical products made by others, and explore the factors that influence both consumers' willingness to engage in... View Details
Keywords: Value; Consumer Behavior; Attitudes
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  • 2024
  • Chapter

Corporations as the Central Institutions of Society

By: Joseph L. Badaracco
Mark Twain observed that, “Prediction is very difficult—particularly when it involves the future,” and he was right. One way to reduce the risk of becoming an infamous forecaster—like the experts who told us the Internet would quickly collapse, that Apple would never... View Details
Keywords: Trends; Business and Government Relations; Organizations; Power and Influence; Society
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  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

biotech company than an Internet start-up," remarks Pisano. "In biotech, one big drug will make you very profitable for a long time, but the percentage of drugs that make it to market is so low... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

result, we separate macro and micro. Someday, if we ever figured everything out, these things would come together. That's true in many areas of study. Q: What will executives and other business readers learn... View Details
Keywords: by Sean Silverthorne
  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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  • Article

The Miracle of Memphis

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

media products, there's the perception that all things digital should be less expensive, or free. So I think this most recent skirmish has resulted in a truce at most." "The odd thing is that no... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 22 Mar 2013
  • Research & Ideas

Pulling Campbell’s Out of the Soup

get things done." Conant put together a two-year leadership development program that he personally ran, requiring leaders to attend five major sessions of two or three days each, giving them homework... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 04 Nov 2013
  • Research & Ideas

The Real Cost of Bribery

reports in his paper. One thing that didn't seem to matter: the size of the bribe. Thirty-five percent of the bribes reported in the survey fell under $100,000, and they had... View Details
Keywords: by Carmen Nobel
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

decent wages. Even strictly humanitarian organizations are now calling for changes in the underlying structures of the societies in which they operate. This complicates things somewhat for nonprofit... View Details
Keywords: by Manda Salls
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Related
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

2020 Harvard Business School Publishing. All rights reserved. Related Reading Don't Turn Your Marketing Function Over to AI Just Yet Will Machine Learning Make You a Better Manager? Why Artificial Intelligence Isn't a Sure Thing to... View Details
Keywords: by Dina Gerdeman
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s... View Details
Keywords: by Avery Forman

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