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Show Results For
- All HBS Web
(5,374)
- People (32)
- News (1,949)
- Research (2,511)
- Events (18)
- Multimedia (88)
- Faculty Publications (918)
- October 1996 (Revised May 1998)
- Case
Presenting PenPoint (A)
Containing excerpts from Jerry Kaplan's best-selling book, Startup: A Silicon Valley Adventure, this case begins with Kaplan's idea for developing a handheld, pen-operated computer. It follows Kaplan, who becomes the CEO of GO Corp., as he goes on the road to sell his... View Details
Keywords: Information Infrastructure; Entrepreneurship; Product Marketing; Computer Industry; United States
Ibarra, Herminia M., and Jennifer Suesse. "Presenting PenPoint (A)." Harvard Business School Case 497-030, October 1996. (Revised May 1998.)
- November 1994 (Revised November 1995)
- Case
SweetWater
By: H. Kent Bowen and Thomas D. Everett
Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details
Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado
Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
- December 2015 (Revised July 2020)
- Technical Note
Some Strategy Ingredients: Scale, Learning, and Market Structure
This note introduces students to some economic concepts and ideas that are important ingredients for strategy, such as scale, learning, and the effects of market structure on competition. The note approaches these ideas really from a strategy perspective with a focus... View Details
Van den Steen, Eric. "Some Strategy Ingredients: Scale, Learning, and Market Structure." Harvard Business School Technical Note 716-439, December 2015. (Revised July 2020.)
- 16 Jun 2016
- News
What Business Schools Teach About Shareholder Value
- Profile
John Rogers
me. How has your overall HBS experience shaped your goals & career path? I came to HBS with an idea and am leaving with a dream. The magic of this place lies in the unplanned learning, in the conversations and interactions with peers... View Details
- Aug 07 2017
- Interview
Why Is a Case Discussion Like a Jazz Performance?
- Profile
Arvind Chandrababu
best approaches for pursuing my career. Initially, I thought building schools would be a nonprofit enterprise. But studying things like the rise of microfinance really changed my mind. When people develop commercial models, they can make a great View Details
- Nov 30 2017
- Testimonial
Developing a Broader Vision of Real Estate
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- 16 May 2016
- HBS Seminar
Jared Curhan, MIT Sloan School of Management
- Oct 03 2016
- Testimonial
Redefining Leadership
- 03 Oct 2016
- Video
Redefining Leadership
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to pursue an MBA? After college, I had a vague View Details
- Oct 01 2016
- Article
Resisting the Hard Sell
- 30 Mar 2021
- News
Embrace New Solutions with Possibility Government
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- June 1998 (Revised February 1999)
- Exercise
Building a Logic of Competition
Consists of 30 multiple-choice, true-false, and fill-in-the-blank questions. The first group of questions raises ideas about global competition, demographic change, mass customization, and technological innovation. The second group of questions suggests patterns of... View Details
"Building a Logic of Competition." Harvard Business School Exercise 798-072, June 1998. (Revised February 1999.)
- 21 Jun 2023
- Blog Post
Building a Better World: The Harvard Builders Club
Builders Club’s mission is to empower leaders who build a better, more creative, and more diverse world. The club is a think tank for innovative ideas and a space for meaningful bonds between the builders community and prominent venture... View Details
- 02 Apr 2021
- Research & Ideas
Salary Negotiations: A Catch-22 for Women
The higher a woman rises through a company’s ranks, the more backlash she faces if she negotiates her salary assertively—a phenomenon that contributes to the wide gender gap in the C-suite, new research suggests. By analyzing data from more than 2,500 negotiators,... View Details
Keywords: by Kristen Senz