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Research Summary

Negotiating in the Shadow of Cancer

By: Deepak Malhotra

I am working with collaborators at the Memorial Sloan Kettering Cancer Center to develop interventions that will help surgeons communicate more effectively with cancer patients, with the goal of helping patients make better decisions regarding their health. View Details

September 2010 (Revised July 2013)
Case

Alnylam Pharmaceuticals: Building Value from the IP Estate

By: Willy C. Shih and Sen Chai

The learning objective of this case is to help students recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it... View Details

Keywords: Patents; Lawsuits and Litigation; Rights; Competitive Strategy; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; United States

2008
Other Teaching and Training Material

A Problem-Solving Approach to Designing and Implementing a Strategy to Improve Performance

By: Stacey Childress and Geoff Marietta

This note helps teams work through a problem-solving process that facilitates the design and implementation of a strategy for continuous improvement. View Details

Keywords: Business Processes; Performance Improvement; Problems and Challenges; Strategy

March 2011 (Revised August 2014)
Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang

This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details

Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry

November–December 2023
Article

Storytelling That Drives Bold Change

By: Frances X. Frei and Anne Morriss

When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so... View Details

Keywords: Organizational Culture; Organizational Change and Adaptation; Problems and Challenges; Emotions; Communication Strategy

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August 2016 (Revised July 2017)
Background Note

Brand Portfolio Strategy and Brand Architecture

While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details

Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy

September 2013 (Revised June 2014)
Case

Rana Plaza: Workplace Safety In Bangladesh (A)

By: John A. Quelch and Margaret L. Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details

Keywords: Marketing; Public Health; Safety; Workplace; Human Rights; Apparel and Accessories Industry; Bangladesh

Article

The Ecosystem of Shared Value

By: Mark R. Kramer and Marc W. Pfitzer

Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as collective impact has facilitated successful collaborations in the social sector,... View Details

Keywords: Social Entrepreneurship; Cooperation

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12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

doesn’t always have to be time consuming or distracting. The company Amplitude challenged how businesses handle equity compensation by extending the company options exercise windows to years versus the standard 90-day window most companies offer. Amplitude also View Details

Keywords: by Julia B. Austin

January 2015 (Revised October 2015)
Case

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell

In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details

Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

May 2013 (Revised July 2017)
Case

Pinckney Street

By: William J. Poorvu, Arthur I Segel, John H. Vogel, Jr., Lisa Strope and Erich Dylus

Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and acquiring a... View Details

Keywords: Real Estate; Acquisition; Investment; Housing; Real Estate Industry; Boston

September 2013
Case

The Case of the Unidentified Industries—2013

By: Mihir A. Desai, William E. Fruhan Jr. and Elizabeth A. Meyer

Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14... View Details

Keywords: Financial Management; Accounting Statements; Ratio Analysis; Financial Statements; Finance

May 2009
Exercise

Mapping Your Network

By: David A. Thomas

This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details

Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks

March 2024
Article

When Are Social Protests Effective?

By: Eric Shuman, Amit Goldenberg, Tamar Saguy, Eran Halperin and Martijn van Zomeren

Around the world, people engage in social protests aimed at addressing major societal problems. Certain protests have led to significant progress, yet other protests have resulted in little demonstrable change. We introduce a framework for evaluating the effectiveness... View Details

Keywords: Protests; Social Issues; Outcome or Result; Measurement and Metrics; Power and Influence; Motivation and Incentives

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September 2020 (Revised September 2021)
Case

Student Success at Georgia State University (A)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

Georgia State University had developed a reputation for driving student success by nearly doubling its graduation rate for students of all racial, ethnic, and socioeconomic backgrounds. It did so while growing its student body and the proportion of Black/African... View Details

18 May 2021
Cold Call Podcast

How Georgia State University Increased Graduation Rates

Keywords: Re: Michael W. Toffel; Education

19 Mar 2014
Working Paper Summaries

The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services

January 2024 (Revised February 2024)
Case

Data-Driven Denim: Financial Forecasting at Levi Strauss

The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details

Keywords: Investor Relations; Forecasting; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Digital Transformation; Apparel and Accessories Industry; United States

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

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